Maria Cheung. Phd is a Research & Analytics Advisor / Board Member - Create revenue growth via data driven insights. She is proficient in Chinese. Colleagues describe her as "Maria possesses an advanced understanding of the impact of market intelligence, client research and data analytics on value generation in a modern marketing organization. She collaborates well with other leaders to uncover new approaches to segmentation, value proposition development, client experience transformation, data operations, and campaign performance measurement. She also demonstrates an engaging and motivational team leadership approach, where she is coach, mentor and consultant to many. Maria's natural curiosity enabled significant technology innovations in areas such as data warehousing, customer data platforms, and improved client experience measurement. She has also championed the use and adoption of relevant Generative AI solutions across her organization." and " I have had the privilege of working with Maria for four years and I can say without a doubt that I have learned the most during this time than at any other point in my career. Not only is she extremely knowledgeable in research, but more importantly, she is a fantastic mentor who advocates for her team. I consider myself lucky to be able to continually grow with her guidance. "