Maria Christoforidou Email & Phone Number

Edinburgh, Gb

United Kingdom

United Kingdom

• Developing the strategic plans for all clients, aligning their marketing and sales activities to the overall business objectives. This includes the development of the foundational work such as buyer persona workshop and the tactical recommendations.• Identifying and generating new business opportunities by running prospect calls and participating in HubSpot onboarding sessions.• Managing client relationships to ensure customer satisfaction and project continuation, and identify up-selling opportunities.• Managing the Marketing team and supporting with the management of other staff members • Supervising the implementation of HubSpot-related tasks such as marketing automation, lead management and nurturing, campaign monitoring, email marketing, conversion points, etc. to ensure consistency throughout our processes.• Executing HubSpot tasks and training both new hires and clients on how to perform those• Actively supporting every aspect of the business from Operations to Sales as required, in addition to continually improving internal operations with new frameworks, reporting, etc.• Working on developing a culture code to support the overall team, in terms of delivery and knowledge, while running biweekly sessions with my team to support and mentor them.

Aberdeen, United Kingdom

• Delivering results to B2C and B2B clients by researching, planning and executing all elements of inbound marketing campaigns (persona definition, mapping buyer journey, campaign structure, etc.);• Developing content plans, from defining content pillars to writing content that address the audience's pain points;• Responsible for all HubSpot-related tasks such as marketing automation, lead management and nurturing, campaign monitoring, email marketing, conversion points, etc.;• Planning, executing and reporting of paid campaigns on social media platforms and Google AdWords;• Developing training material for internal and client use; hosting training sessions about inbound marketing, SEO, content and paid campaigns.

United Kingdom

Providing digital marketing services to companies in construction, tech and interior design. • Developing digital marketing plans based on the customers’ objectives;• Social media management including the creation of content calendars, original content (copy and visuals), ad campaigns, post scheduling, monitoring insights, and performance;• Using Google Merchant, Google Analytics, Google My Business and Google Search Console to efficiently monitor the clients’ online performance, improve SEO and identify new content opportunities;• Defining and implementing SEO strategies, on-page and off-page, based on keyword research (organic and paid) and competition analysis, using tools such as Semrush, Moz, Majestic;• Product photography;• Designing product catalogs for web use;• Managing the clients’ online shops on Wordpress, eBay and Amazon - monitoring insights, optimizing titles, developing professional listing templates (HTML), cost-benefit analysis;• Contacting media outlets and micro-influencers for collaborations

Suzhou, Jiangsu, China

*7 months due to visa limitations.• Managed the International Social Media team (4 people) and supervised all processes included (copy, design, content calendar);• Established the global strategy for all social media accounts (Facebook, Twitter, Instagram, Linkedin) including objectives, KPIs, budget, ad management, content creation (videos, memes, etc.), ROI;• Increased organic and paid reach on Facebook by 200% in three months by performing market research to help identify our target group’s characteristics, creating engaging content and monitoring online performance;• Doubled engagement on our posts in the form of comments and shares through organic and paid content;• Developed the Global Social Media Guidelines and co-ordinated content sharing for external partners;• Collaborated efficiently with the company’s subsidiaries in the US, Japan and Germany, regarding their daily online activities;• Assisted in defining the SEO strategy and keyword implementation to ensure the new website was optimized for search engines and accessibility;• Wrote original content for the company’s new website, while maintaining a consistent style and communicating relevant key messages to external audiences;• Published several international PR releases and news articles, and was in charge of contacting media outlets;• Handled online complaints received on the international Facebook page to ensure customer satisfaction;• Proofread and edited copy of corporate presentations, brochures, emails and market surveys;• Liaised with the International Sales and Product Design Departments to create original copy including descriptions, selling points and slogans for sell sheets and brochures.

Suzhou, Jiangsu, China

• Proofread copy for brochures, ensuring high-quality and adherence of the content to key market messages and brand guidelines;• Conducted interviews and focus groups for in-depth data collection and market research;• Worked with the Design & Photography teams to generate content for all social media accounts• Developed original content (copy/design) using Adobe Photoshop and InDesign for newsletters, brochures and banners used on third party websites;• Updated and monitored XJTLU’s social media pages (Facebook, Linkedin, Instagram, Twitter) using Hootsuite;• Updated web content on educational portals.

Thessaloniki

Thessaloniki

• Founded Social Espresso with Natasa Papadopoulou in order to assist clients in the food industry to develop strategic and operational plans for their social media channels.• Presented and promoted the company’s business plan at Open Coffee Thessaloniki to entrepreneurs and potential funding companies.

Thessaloniki

• Web content management• Collecting, translating and entering data for the website www.cruisecollection.gr

Thessaloniki, Greece

• Radio producer and broadcaster.• Writing articles about pop culture and music.• Recorded radio commercial spots following the customers’ briefs.

Thessaloniki

Infacoma/Zootechnia/Infosystem● Providing information about the exhibitors

Master Of Science - Ms, Artificial Intelligence

Introduction To Python Programming - Fully Funded Short Course, Computer Programming

Bachelor’S Degree, Marketing, First Class Honours

Activities and Societies: • Three times scholarship recipient based on academic performance • Student Representative of the 2013 Marketing.

Higher National Diploma (Hnd), Network Technician