Maria Cipollone Email & Phone Number

California, United States

Santa Clara, Ca, Us

-Co-founded an internationally recognized non-profit; grew membership (145% YoY) via marketing and expertise-Globally recognized as leader in empirical UXR methods for a conference of over 1500 professionals from top tech Speaker on allyship and inclusivity in UXR job postings (2022; 2023; 2024)

Mclean, Va, Us

-Pioneering a UXR practice in ML and AI; directing strategy by delivering rapid insight for executives (VP and C-suite) -Empowering stakeholders with research methods (e.g., Jobs To Be Done) to align strategic allies

Stockholm, Stockholm County, Se

-Established the first ever MLUX Research practice at Spotify, having major impact in the following:-Resolved developer pain points with contextual interviews and CSAT; increasing platform adoption rates (60% YoY) -Anticipating fines and legislative action, delivered responsible ML/AI platform features with card sorting and survey intercept; leading to rapid documentation (33% in 6 months)-Identified and reduced compute and storage costs via usability testing and co-creation sessions ($120K/m)-Created UXR hiring and performance management rubrics for the entire organization (~1000 employees) -Panel speaker at apply (ML) conference on “What do Engineers not get about Data Scientists?” (2022)-Empowered colleagues to conduct unmoderated testing to focus limited resources on more proactive than reactive research efforts

Philadelphia, Pa, Us

-Through strategic roadmap design, I used intercept surveys, web analytics, prototype, and AB testing to reduce internet customer service ticketing by approximately 40%, resulting in cost-savings of around $25 million initially.-Implemented surveys, remote moderated usability testing, full-scale field (beta) launches with diary study and metrics analysis to launch two new-to-market products (XClass and Flex), lead to 3.7 net new subscribers for Xfinity.-Combined insights from ethnographic studies, user interviews, task, and log analysis to develop NLP models that improved the information retrieval capabilities of the Xfinity voice remote for ~15mil subscribers.-Developed skills of user researchers in sentiment and conjoint analysis, which lead to improvements in streaming video packaging and pricing for NBCU’s Peacock, leading to an initial 54 million adopters.-Using cluster and discriminant analyses, I quantified core user segments to target audiences in the streaming video marketplace, which supported new streaming products (Flex; Peacock) and the design of content for these targets.

Philadelphia, Pa, Us

-Implemented UX benchmarking and developed UX Metrics across video, internet, and digital home products (~30 million subscribers). -Introduced MaxDiff methods to measure feature utility and support roadmap prioritization in the home security mobile experience (currently the Xfinity App).-Through in-person lab testing and ethnographic study, I collaborated on strategy development for streaming products that would eventually lead to subscriber growth and platform adoption via Netflix integration and OTT integration into the X1 product.

San Francisco, California, Us

-Increased in-game monetization (~1 mil first month) for Zynga Poker, by successfully integrating game features that were evaluated in unmoderated usability tests.-Conducted AB Testing and segmentation to gauge player motivation and feature engagement for Zynga Poker.-Through user interviews and field studies, developed a successful VIP program for Zynga Slots that resulted in additional 5 million in revenue.

I partnered with designers, engineers, and executives to move from concept to shelf for digital products like games, apps, tablets, websites, and design guides. I used UX heuristic guidelines from my own research and available data to implement UI/UX strategies and requirements. Comcast/NBC Universal recruited me to consult on the design of a specific product and manage the technical, legal, and design aspects from the early concept phases to production.

Doctor Of Philosophy (Phd), Media And Communication

Master Of Liberal Arts, Culture

Bachelor Of Arts, English

High School Diploma, High School/Secondary Diplomas And Certificates