Maria Clara Bruno Email & Phone Number

• Management of promotional campaigns and marketing strategies: I manage the processes to meet clients' high demand, ensuring efficient delivery aligned with business objectives.• Coordination of multidisciplinary teams: I lead a diverse team in the design and execution of brand strategies, advertising campaigns, and activations, ensuring integration and cohesion among all team members.• Resource management: I oversee the strict control of campaign timelines, ensuring the efficient… Show more • Management of promotional campaigns and marketing strategies: I manage the processes to meet clients' high demand, ensuring efficient delivery aligned with business objectives.• Coordination of multidisciplinary teams: I lead a diverse team in the design and execution of brand strategies, advertising campaigns, and activations, ensuring integration and cohesion among all team members.• Resource management: I oversee the strict control of campaign timelines, ensuring the efficient allocation of resources and maximizing return on investment (ROI). I focus on cost optimization and improving operational efficiency.• On-time and within-scope project delivery: I manage and monitor the progress of all projects, ensuring they are delivered on time and within the established scope. I apply agile methodologies to minimize risks and deviations, reducing delays.• Client relationships: I collaborate closely with clients to understand their needs, ensuring the delivery of innovative solutions that generate tangible results, such as increased client satisfaction with the agency and improved campaign performance. Show less

• Strategic and Creative Content Planning: Responsible for creating content strategies for Instagram and Twitter, including organic and paid media planning, SEM, Inbound, and CRM, focusing on increasing engagement and conversion.• Creation of Editorial Calendars and Content Production: We develop editorial calendars, curate relevant content, and produce copywriting for high-impact campaigns.• Performance Analysis and Optimization: We conduct continuous monitoring and analysis of… Show more • Strategic and Creative Content Planning: Responsible for creating content strategies for Instagram and Twitter, including organic and paid media planning, SEM, Inbound, and CRM, focusing on increasing engagement and conversion.• Creation of Editorial Calendars and Content Production: We develop editorial calendars, curate relevant content, and produce copywriting for high-impact campaigns.• Performance Analysis and Optimization: We conduct continuous monitoring and analysis of campaign results, identifying key performance indicators and making strategic adjustments to maximize reach, engagement, and conversion, both for local and global projects.• Movie Launch Campaign Planning: Develop marketing strategies for movie releases, ensure success in Brazil, and co-distribute with international partners.• Influencer Partnership Management: Planning and executing influencer campaigns. • Bridging the Gap Between Audience and Internal Teams: Acting as a liaison between the audience and the programming and curation teams, sharing trends and insights on Brazilian consumer behavior.• Successful PR Strategy Development: In partnership with the contracted agency, we successfully created and executed the PR strategy in Brazil. This led to a significant increase in brand visibility and positive media coverage.• Management of Press Releases and Interviews: Writing monthly programming press releases, scheduling and overseeing interviews with talents.Key Results:• Successful Movie Launch Campaigns: led six campaigns, resulting in a 130% increase in engagement and a 65% increase in platform subscribers. These achievements demonstrate our ability to deliver impactful marketing strategies.• Influencer and Brand Partnerships: planned and executed partnerships with influencers and brands, generating a significant 40% increase in brand awareness. This success instills confidence in our ability to enhance brand visibility. Show less

Brazil

Recognition:• Awarded as one of the top 5% employees of the year in 2022.Experience and Contributions:• Content Creation and Strategies for Instagram and Twitter: Developed and executed strategies for Instagram and Twitter, creating original and viral content that resulted in 208K followers and continuous engagement with the target audience.• Data Analysis and Strategy Optimization: Conducted detailed data analysis to identify trends and measure the impact of campaigns… Show more Recognition:• Awarded as one of the top 5% employees of the year in 2022.Experience and Contributions:• Content Creation and Strategies for Instagram and Twitter: Developed and executed strategies for Instagram and Twitter, creating original and viral content that resulted in 208K followers and continuous engagement with the target audience.• Data Analysis and Strategy Optimization: Conducted detailed data analysis to identify trends and measure the impact of campaigns, adjusting strategies to maximize engagement and conversions.• Data-Driven Strategic Decision-Making: Utilized data insights to make informed decisions, increasing return on investment (ROI) and improving the effectiveness of campaigns.• Integrated and Multifunctional Campaigns: Developed integrated marketing campaigns focused on engagement, lead generation, and sales conversion, expanding the brand's presence on social media.• Film Releases: Collaborated in the creation and execution of launch campaigns for 8 films, strengthening the brand and expanding its visibility in the national market.Concrete Results:• Social Media Growth: Achieved a 28% increase on Twitter and a 20% increase on Instagram in the past year, significantly expanding the brand's reach and engagement.• Customer Satisfaction: Contributed to a 25% increase in customer satisfaction, improving communication and engagement with the audience.• Regional Expansion: Implemented social media reports for Latin America, adapting campaigns to different markets and expanding the brand's visibility in the region. Show less

• Collaboration with leadership to translate strategies into execution: Worked closely with leadership to turn marketing strategies into detailed action plans, aligning business goals with team actions.• Creation and documentation of campaign materials: Responsible for developing and organizing all resources necessary for campaign execution, including briefings, timelines, and visual materials, ensuring efficient and timely delivery.• Central point of contact for marketing… Show more • Collaboration with leadership to translate strategies into execution: Worked closely with leadership to turn marketing strategies into detailed action plans, aligning business goals with team actions.• Creation and documentation of campaign materials: Responsible for developing and organizing all resources necessary for campaign execution, including briefings, timelines, and visual materials, ensuring efficient and timely delivery.• Central point of contact for marketing communications: As the primary contact for all internal and external marketing communications, ensuring all stakeholders were aligned and well-informed.• Project monitoring and team follow-up: I monitored the progress of all marketing projects, coordinating with teams to review and approve materials, ensuring deadlines were met, and contributing to the success of campaigns and team efficiency.Key Results:• Helped reduce campaign execution time by 20% by optimizing documentation and review processes. Show less

Brazil

• Leadership in Marketing and Branding Campaigns: I was responsible for leading and executing marketing and branding campaigns for the Cabíria Festival, from planning to execution, ensuring consistent and effective communication with the target audience.• Strategic Planning: Collaborated directly with other internal departments to plan and align marketing actions, ensuring the integrated implementation of strategies.• Creation and Presentation of Materials: Co-developed and presented… Show more • Leadership in Marketing and Branding Campaigns: I was responsible for leading and executing marketing and branding campaigns for the Cabíria Festival, from planning to execution, ensuring consistent and effective communication with the target audience.• Strategic Planning: Collaborated directly with other internal departments to plan and align marketing actions, ensuring the integrated implementation of strategies.• Creation and Presentation of Materials: Co-developed and presented marketing materials, including layouts and visual content, for approval by stakeholders, ensuring all pieces were aligned with the festival’s vision and strategic objectives.• Post-Festival Report: Created detailed reports after the festival, highlighting campaign performance, results achieved (such as engagement and visibility), and lessons learned, focusing on optimizing future actions.Key Results:• Increased festival visibility on social media, with significant growth in participant and audience engagement.• Higher event participation: Contributed to the growth of the festival audience, increasing event participation and social media interaction.• Campaign optimization: Through post-festival data analysis, helped identify improvements in marketing strategies for future editions, increasing campaign efficiency. Show less

Rio De Janeiro

• Auxílio aos diretores em todas as suas necessidades durante o evento.• Apoio aos influenciadores na área do evento.• Controle da multidão, utilizando placas e direcionando pedestres.• Atuação como mensageiro e realização de trabalhos administrativos.

Disney'S Port Orleans Riverside Resort - Orlando, Fl

• Promotion of Culture and Hospitality: Brazilian culture and customs were shared with visitors and cast members from around the world, enriching the multicultural experience for all involved.• Support in Crisis Situations: Proactively assisted guests and leaders in emergency and unforeseen situations, ensuring a quick and effective response to maintain the safety and comfort of visitors.• Translation and Intercultural Communication: Acted as a translator between leaders and cast… Show more • Promotion of Culture and Hospitality: Brazilian culture and customs were shared with visitors and cast members from around the world, enriching the multicultural experience for all involved.• Support in Crisis Situations: Proactively assisted guests and leaders in emergency and unforeseen situations, ensuring a quick and effective response to maintain the safety and comfort of visitors.• Translation and Intercultural Communication: Acted as a translator between leaders and cast members from different countries, facilitating communication and ensuring that the needs of all parties were met clearly and effectively.• Visitor Flow Management: Monitored the flow of visitors in resort areas, ensuring a safe and smooth experience, especially during high-traffic events.• Crowd Control at Events: Assisted in crowd control during parades and special events, collaborating to ensure participants' smooth operation and safety.Results and Contributions:• Helped improve the experience of international visitors by providing a warm welcome and cultural integration in a diverse environment.• I've contributed to large crowds' safety and efficient management, especially during high-demand events such as parades and live shows. Show less

Brazil

• Advertising Campaign Planning: Developed and assisted in executing advertising campaigns for various fiction and non-fiction titles, focusing on creating strategies to increase visibility and engagement with the target audience.• Support for Best-Selling Authors: I worked directly with New York Times best-selling authors, including Lucinda Riley, Julia Quinn, Mitch Albom, and Nicola Yoon, facilitating communication between the authors and the publishing house while also supporting… Show more • Advertising Campaign Planning: Developed and assisted in executing advertising campaigns for various fiction and non-fiction titles, focusing on creating strategies to increase visibility and engagement with the target audience.• Support for Best-Selling Authors: I worked directly with New York Times best-selling authors, including Lucinda Riley, Julia Quinn, Mitch Albom, and Nicola Yoon, facilitating communication between the authors and the publishing house while also supporting promotional initiatives for their works.• Identification of Exposure Opportunities: Identified and helped create exposure opportunities for authors through various media channels, both print and digital, promoting interviews, reviews, and events to increase the visibility of the titles and authors.Key Results:• Increased visibility of authors and titles, leading to more excellent media coverage and recognition on literary platforms.• Improved engagement with the target audience, with an increase in social media interaction and book sales for the authors represented. Show less

Disney'S Yacht And Beach Club Resort - Orlando, Fl

Selecionada para fazer parte do Programa de Intercâmbio Cultural da Disney, em Orlando, durante as férias de verão.• Ajuda proativa aos convidados e líderes em situações de crise.• Atuação como tradutora para líderes e elenco.• Preparação e montagem de pedidos e itens de comida.

Rio De Janeiro E Região, Brasil

• Consultora em projetos de marketing e negócios para clientes como Nativa Shoes e uma empresa de bicicletas elétricas.• Realização de pesquisas e coletas de dados para entender a conduta da organização e conduzir análises, identificando tendências da indústria e oportunidades comerciais.• Desenvolvimento e implementação de estratégia de marketing de acordo com objetivos e orçamento.

• Compilar e distribuir informações financeiras e estatísticas, como planilhas de orçamento.• Elaboração de relatórios.• Organizar a agenda pessoal dos líderes de equipe.• Auxiliar na organização de pesquisa de mercado.

Master Of Business Administration - Mba, Negócios E Produção Audiovisual

Bachelor'S Degree, Marketing

Activities and Societies: Finalista do Projeto Integrado para o Canal Futura, 2015 Bacharelado da ESPM desenhado para profissionais que.