Maria Claudia Bertolini Dias Email & Phone Number

Integrante da diretoria de Conteúdo, da Nsports, sendo responsável pela área de marketing da empresa. Performando desde o mapeamento das necessidades da área em si, que estava em formação, até coordenação de redes sociais, envolvimento com as áreas de eventos e programação além de apoiar a área de designer. Principais Atividades:+ Coordenação e apoio no planejamento para todas as redes sociais+ Mapeamento do desenho do site, junto com a área responsável+ Apoio a área de designer gráfico+Colaboração e envolvimento para o lançamento da marca no mercado+ Suporte a área de PR

As a member of the B2C Marketing Department, she was responsible for the Growth strategy of the Vivo Total product in the E-commerce (Digital) Channel, working from mapping the customer journey to communication and Performance strategies.Key activities:+ Strategic planning of product management within the digital channel+ Mapping/reviewing processes, especially the customer's digital journey, acting on deviations+ Project management in the area, defining priorities, always in line with the business+ Analyzing results and losses, interfacing with all areas of the company+ Building proposals for price, offers, benefits and customer experience+ Developing analysis/actions for risks, credit, logistics, etc+ Support in building communication plans for the customer, accelerating the digitalization of the base+ Commercial support for the channel, aligning processes, policies, etc+ Building executive presentations with the main product highlights

Responsible for managing the technology migration project in certain regions (TVA to Vivo), from drawing up activity schedules to the sales channel operating model, defining targets, processes and segmentations for ~100K customers.Key activities:+ Alignment of the company's business strategy in these regions+ Analysis of regional markets, generating insights into competitors and operating models+ Mapping/reviewing processes for successful migrations+ Interface with strategic areas of the company, speeding up processes and needs+ Together with the communications team, defining the communication model with clients+ Analysis of Call Center calls, generating insights into the "Voice of the Customer"+ Price strategy and offers for the customer base, focused on customer loyalty+ Executive presentations, aligning the progress/results of each stage of the project

A member of the VP B2C Commercial Development team, led strategic actions to increase the productivity of the Outbound channel, working on product positioning, offer management, systems projects, people, inputs (mailings/calls/visits) and CRM, with a focus on increasing revenue, customer experience and product mix, with an impact on +5K people.Key activities:+ Strategic planning of channel actions+ Definition of targets vs. operational performance, acting on deviations+ Interface with 100% of commercial leaders to ensure delivery of results+ CRM strategy: Segmenting the customer base, creating new contact/offer profiles+ Contact mailing management vs. sales strategy+ Product Owner of strategic projects linked to the channel+ Diagnosis and review of processes, focusing on the customer journey+ Operational visits in order to diagnose needs and ensure the applicability of the strategy + Presenting results to the company's executive leadership

São Paulo, Brasil

Consultant responsible for the performance strategy of the In-Person sales channels, developing actions for people, systems, inputs and quality.Key activities:+ Breakdown of the channel's sales force target (forecast)+ Reviewing the channel's models and performance, boosting the Geomarketing strategy+ Monitoring performance against target, acting on quantitative and qualitative deviations+ Mapping/reviewing the channel's processes, focusing on the customer's buying journey/experience+ Operational visits to operations in Brazil in order to diagnose opportunities+ 360° view of all commercial levers, acting on deviations+ Weekly results presentations to the channel's executive management+ Strong relationship with all business area leaders

Mba, Digital Marketing And Media

Degree, Production Engineering