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Maria Claudia Bertolini Dias is listed as Marketing Specialist | Growth | Channel Strategy | Go to Market | Strategic Planning | Business Intelligence | Project Management | Portfolio Management | Customer Journey based in Greater São Paulo Area, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Maria Claudia Bertolini Dias.
Maria Claudia Bertolini Dias previously worked as Marketing Manager at Nsports and Marketing Consultant | Growth Strategy, Digital Channels at Vivo (Telefônica Brasil). Maria Claudia Bertolini Dias holds Mba, Digital Marketing And Media from Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.
With over 20 years' experience in the area of Channel Strategy and Marketing, worked from defining sales strategies, Go to Market strategies, portfolio management and commercial support, to project management for the customer experience, developing channels (face-to-face, remote and digital), impacting up to 5K people.With a focus on the entire business lifecycle, she works on strategic planning, market/competitor analysis and channel structuring, as well as strategies for the commercial development of operations (acquisition, monetization, loyalty), Go to Market for new products, customer segmentation, communication guidelines, offers and market intelligence (Consumer Insights).In his last position, worked for 18 years at Telefônica Vivo, leading Go to Market strategies, commercial development, project management for operational efficiency, product management, performance, quality and processes.Easy to relate to, supports organizations in building high-performance brands and teams.Core Skills:+ Growth Strategy+ Business Intelligence+ Project Management+ Processes & Continuous Improvement+ Go to Market+ Product Marketing+ Negotiations
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Integrante da diretoria de Conteúdo, da Nsports, sendo responsável pela área de marketing da empresa. Performando desde o mapeamento das necessidades da área em si, que estava em formação, até coordenação de redes sociais, envolvimento com as áreas de eventos e programação além de apoiar a área de designer. Principais Atividades:+ Coordenação e apoio no.
As a member of the B2C Marketing Department, she was responsible for the Growth strategy of the Vivo Total product in the E-commerce (Digital) Channel, working from mapping the customer journey to communication and Performance strategies.Key activities:+ Strategic planning of product management within the digital channel+ Mapping/reviewing processes.
Responsible for managing the technology migration project in certain regions (TVA to Vivo), from drawing up activity schedules to the sales channel operating model, defining targets, processes and segmentations for ~100K customers.Key activities:+ Alignment of the company's business strategy in these regions+ Analysis of regional markets, generating.
A member of the VP B2C Commercial Development team, led strategic actions to increase the productivity of the Outbound channel, working on product positioning, offer management, systems projects, people, inputs (mailings/calls/visits) and CRM, with a focus on increasing revenue, customer experience and product mix, with an impact on +5K people.Key.
São Paulo, Brasil
Consultant responsible for the performance strategy of the In-Person sales channels, developing actions for people, systems, inputs and quality.Key activities:+ Breakdown of the channel's sales force target (forecast)+ Reviewing the channel's models and performance, boosting the Geomarketing strategy+ Monitoring performance against target, acting on.
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Maria Claudia Bertolini Dias is listed as Marketing Specialist | Growth | Channel Strategy | Go to Market | Strategic Planning | Business Intelligence | Project Management | Portfolio Management | Customer Journey.
Maria Claudia Bertolini Dias is based in Greater São Paulo Area, Brazil, Brazil.
Maria Claudia Bertolini Dias has worked for Nsports, Vivo (Telefônica Brasil), Star Inc., and Alfa Laval.
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Maria Claudia Bertolini Dias holds Mba, Digital Marketing And Media from Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.
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