Maria Claudia Lira Alban Email & Phone Number

Netherlands

Developing the GTM strategy to expand the WeTravel user base into new emerging markets

Promoted to Regional Sales Manager to lead the expansion of WeTravel in Latin America.. Hired, trained and coached the first Latam AE, now the #1, top performer in the company (among 50 AEs). Grew the team from 0 to 20 high-performing Account Executives, dividing the region into North/Central & South Latam. Created the GTM strategy in the region from the.

As covid hit the travel industry drastically, I transitioned to a content marketing role to nurture our clients and maintain our relationships through hard times.. Jumpstarted and designed the webinar strategy in WeTravel from scratch. Our monthly webinars have 400+ enrollments per event, hosting recognized speakers and industry experts. Participated as a.

One of the 6 first hires for the Latam region in 2019. Acted a business developer to break into a new market.. #1 producer in the region. Proactively designed sales enablement materials for Latam (Video Tutorials, help articles, Latam Sales Deck, etc). Proposed and organized the first business trips in the region, starting in Cusco, Peru, now one of the.

Perú

Tripaneer is a fast-growing travel startup based in Amsterdam. We are developing travel websites for theme vacation and taking the travel industry to the next level.

Arequipa, Perú

• In EF, we combine language training with cultural exchange, academic achievement and educational travel to deliver courses and programs that transform dreams into international opportunities.
• Responsible for the opening of the new office in Arequipa from the ground up.
• Creation of local Marketing Campaigns (Offline & Online) to push sales and create brand awareness.
• Application of national marketing plan to local market in collaboration with Country Product Managers & Marketing Team.
• Creation of strategic partnerships with schools, universities and companies for lead generation, and strategic and advisory responsibility for the Arequipa's Market.
• Support in development, planning and implementation of strategic marketing initiatives, brand development and event management.

Perú

• Direct Sales of long-term study abroad programs with annual and weekly goals.
• Coordination with EF Schools around the world to maximize students' experience.
• CRM and support in customer loyalty engagement planning.
• Participation in offsite sales events, run conferences and presentations in various locations.
• Market Research of direct and indirect competitors
• Peru's office internal recognition: Best seller of the year 2015

Certificate, Revenue Management

Bachelor Of Arts (B.A.) - 1 Year Dual Degree Program, Hospitality Administration/Management

Bachelor Of Business Administration (B.B.A.), Décimo Superior

• Full-tuition scholarship recipient. • Continued studies in Switzerland for 1 year to receive a dual degree with Hospitality.