Maria Cobar Email & Phone Number

Los Angeles County, California, United States

Hawaii, United States

Accountable for spearheading all aspects of sales and operations for 19 corporate offices. Emphasis on tactical business operations, new business development, marketing, client relationship management, product development, contract negotiations, compliance, and marketing initiatives. Recruit, train, develop, and mentor a staff of 300 to produce beyond their capabilities.Senior Leadership═══════════════» Establish complete systems for branch offices in areas including operations, sales, and CRM. Provide financial overview and leadership for major operating considerations and real estate leases.» Evaluate key performance indicators and provided the necessary leadership to increase operational results and measure ROI.» Identify areas in need of improvement, developed custom strategies to create consistency, and implement programs that maximize overall profitability of the district.» Execute policies and procedures in each office that increase revenues, control expenses, promote client satisfaction including new COVID guidelines adoption for the entire district.» Serve as a key management team member directing successful corporate culture change throughout the organization.Staff Leadership═════════════» Provide Area Managers and Leadership team with training support, as well as professional and personal development and advancement opportunities consistent with their career goals, abilities, and accomplishments.» Inspire extraordinary results by engaging staff and shaping culture to support a high-performance environment and share best practices.» Drive improved performance by benchmarking and prioritizing development action plans to effect short and long-term results.

Glendale, California, United States

Led the Glendale district with 25 corporate offices to accelerate business growth through implementation of a business plan, marketing, and identification of growth opportunities with full P&L accountability.» Conducted store visits to evaluate and identify business opportunities to improve sales growth, profitability, and client service.» Established relationships with key partners to ensure that District’s needs were met, and sales and profitability were maximized.» Served as Culture Champion to ensure all office associates were focused on connecting with our clients to provide a welcoming and personalized service.

Sylmar, Ca

Spearheaded the Key Account Department with focus on new business development opportunities, decision maker identification, niche market development, C-level contract negotiations, sales planning/forecasting, brand management/awareness, budget and revenue analysis, competitive analysis, sales leads generation, and customer relationships and retention plans. Recruited, hired, and trained 5 direct reports and 58 indirect reports.Sales/Account Management ════════════════════════» Built and implemented the sales and operational infrastructure to support rapid, aggressive growth strategies to expand the footprint of the company’s portfolio and ultimately drive top-line revenue for the company.» Partnered with multiple departments to formulate sales and business growth strategies. Indirectly managed a national sales team which supported the department and provided them with guidance on foreign exchange management activities.» Managed and oversaw client relationships with the company's largest accounts including Cardenes Supermarkets, National Supermarket Association, and their affiliates.People Management ══════════════════» Implemented a winning culture, a bonus plan, and created competition amongst staff directly impacting Service Scores and reducing staff turnover to less than 10%.» Facilitated workshops to train national sales team members and help advance their salesmanship skills. Created tools that helped them close more deals.» Ensured a strong bench of candidates by networking, recruiting, interviewing, and selecting all management level candidates. Executed succession plans to build bench and support company growth.

Los Angeles, California, United States

Led sales and operations activities including new business development, team recruiting, sales leads generation, customer contract negotiations, customer relationships, key account management, AML compliance, and foreign exchange management. Oversaw 7 company branches and 200 agents in Southern, CA (2001-2006) and the Midwest region (2007-2008).» Guided team that rapidly generated business for this new service. Presided over activities of a sales and operations team that sold money transfers, money orders, and home delivery services in a seven-state region. » Delivered excellent results in market turnarounds, direct mail marketing campaigns, competitive and industry analysis, new market development, and new service product launches.» Implemented sales processes and defined KPIs to reach goals of creating replicable and scalable sales sequences, leading efforts to refine and codify organic sales efforts across multiple markets. Select Accomplishments ═════════════════════» Ensured all account performance and KPIs interfaced with overall corporate sales plan and objectives. Consistently achieved/exceeded volume goals and profitability.» Leveraged sales and team leadership to capture $3.7M+ in revenue. Ranked #1 in new agent development and budget management in FY06, FY07, and FY08.» Awarded “Salesperson of the Year”, FY03 and winner of the “Achievement Award”, FY02 & FY03.