Maria Augusta Cohen Email and Phone Number

OLX is the biggest marketplace in Brazil. My job is focused on managing multidisciplinary projects to insure subscription sales to professional sellers who aim to use the platform to promote their entire stock of products into our listing. To do so, I work closely with other teams such as Product & Tech, Marketing and Commercial, creating cross-functional projects that aim to obtain new clients and increase revenue stream, as well as retain recurrent customers. I find opportunities, propose solutions and monitor development to ensure the expected result.Key activities:☑️ Build of bridges, secure cross-departmental collaboration ☑️ Ensure an integrated and complete life cycle for all customers☑️ Stakeholder management and meetings facilitation☑️ Data analysis and development of action plans to reach goals📌Achievements: conversion rate increase in landing pages; targeted couponing that doubled seller’s LTV; growth strategies through acquisition campaigns; action plans focused on client retention.

In charge of merchandising for Lenovo e-commerces (public, commercial and education sites).Key activities:☑️ Understanding of customers needs via site’s UX/CX☑️ Campaigns’ strategy and promotional roadmap planning☑️ Development of briefing and validation of materials, alignment with external advertising agency☑️ Definition and management of product line-up☑️ Product launches support☑️ Results analysis and action plans for improvement of KPIs

Main achievements:📌Growth of more than 30% YoY in Online Sales revenue📌Engagement of 5 different teams at the same time to improve our digital subscription sales with better UX, promotional campaigns and pricing strategiesKey activities:☑️ Project management to ensure better experiences for the marketplace's professional sellers☑️ Growth projects to accelerate e-commerce's performance☑️ Point of sales' and checkout improvements prioritization☑️ Conduction of customers interviews and researches☑️ Data analysis of AB testing and campaign results

Main achievement:📌 Structuring of Pro Sellers' e-commerce and building of sales processesKey activities:☑️ Subscription strategies (both sales growth and customer retention)☑️ Management of Product-Sales projects☑️ Digital campaigns and promotional roadmaps creation☑️ Results analysis

Main achievement:📌70% increase of digital portfolio in the 2 years of product launch (2017), surpassing 96k subscribersKey activities:☑️ Business strategy and planning for the GaúchaZH’s Digital Subscription area. ☑️ Project development aiming the growth of the digital subscriber portfolio☑️ Responsible for product, pricing and promotional roadpmap definition☑️ KPI analysis and unfolding action plans to improve conversion results

Responsible for the Digital Marketing and Communication area at GaúchaZH's Digital Subscription team.Key activities:☑️ Communication strategy and promotional roadmap planning☑️ Briefing and validation of communication materials (e-mail marketing, media banners and landing pages)☑️ Working close with SEO and media strategy (organic and paid)

Mainly responsible for Accessories related pages on on Dell.com.br, but also supporting Enterprise & Services areas.Key activities:☑️ Support of product launches☑️ Addressing and acting on issues and incidents☑️ Creating and updating communication (images and banners)☑️ Translating content☑️ Benchmark and implementation of further digital projects

Performance in Inside Sales area, assisting outside sales specialists as well as making direct contact with customers. Key activities:☑️ Responsible for sending quotes☑️ Sales representatives support☑️ Report development, such as the weekly Forecast and PnL☑️ Pipeline monitoring☑️ Weekly follow-ups with channel partners and end consumers

Participation in the international internship program provided by the Walt Disney Company, the International College Program (ICP).Key activities:☑️ Performance of activities on the sales floor, receiving training directly from the Walt Disney World team.☑️ Direct contact with the public and responsible for delivering Disney standard of service to the end customer.