I’m a recognized marketing leader specializing in retail and multicultural marketing. My experience includes every aspect of promotional strategy from creation thru implementation to generate demand among multicultural and total market consumers. With strong skills in strategy development, media (digital and traditional), advertising production and retail activation, I have exceeded sales and customer visit metrics. As a customer-focused, data-driven thought leader, I have spoken on various panels about the importance of targeting multicultural segments with culturally relevant messaging to ensure business success. I excel at building relationships across functions to lead a team to achieve desired results and exceed benchmarks, with the ability to be the subject matter expert on any team. I have empowered and led team members to success. Marketing ConsultingNational retail marketingDigital and Social Media MarketingStrategic Media PlanningContent StrategyContent MarketingCustomer acquisition and retentionReporting & KPIPeople LeaderThought LeaderCommunity and Media RelationsProject ManagementVendor and Agency Management