• Craft stories to pitch to editors in the beauty, skincare, and wellness industries, leading to continuous placements in outlets such as Glamour, Who What Wear, and The Zoe Report• Collaborate with Account Executives in answering media queries on behalf of clients• Research the latest trending topics that are applicable to clients to be pitched to editors, leading to secured press• Compose press clippings of client media coverage

• Managed influencer campaigns• Partnered with influencers and models to raise client brand awareness through Instagram posts, leading to continuous collaborations• Built extensive media lists to establish and maintain relationships with press contacts• Designed Instagram content for JULIETTE Technologies• Devised guest list for the Curated at Tory Burch NYC event and wrote a press release following the event• Prepared blog posts for client's website

• Conducted an interview with cinematographer and photographer Charlie Lieberman, resulting in publication on all-about-photo.com• Developed unique story angles to pitch to editors regarding upcoming client projects, leading to coverage in My Modern Met• Managed three client social media accounts and engaged with similar creators, resulting in an increase in clients' following, likes, and shares• Partnered with art galleries to host client showcases

• Prepared press materials such as face sheets, guest lists, and case studies for events including Dsquared2 x Super Bowl LIV for Saks Fifth Avenue Collection Launch, Tkees store opening in the Miami Design District, and The Off The Field Player’s Wives Association 19th Annual Charity Fashion Show• Organized celebrity and influencer wardrobes for our events• Devised media lists using MuckRack• Conducted daily research of client media coverage to convert into press clippings