Maria Daniela Gomez Silva Email & Phone Number

Canada

Canada

Toronto, Ontario, Canada

Clients: Netflix, Moosehead and CAA- Prepare and present evaluations of media opportunities, trends, and issues, delivering comprehensive analyses to clients.- Initiate and coordinate the media buying process.- Responsible for accurate and timely client finance reports and budget control reports (BCRs), ensuring client budgets are managed and on track.- Support the creation of campaign post reports and prepare media POVs/evaluations.

Toronto, Ontario, Canada

Clients: Netflix, Pizza Pizza and CAAMediabrands - The Residency 2023- Prepared, wrote, and presented comprehensive integrated media plans and proposals.- Conducted in-depth analysis of media plans to ensure their effectiveness and alignment with client goals.- Initiated and coordinated the media buying process, collaborating with media partners to achieve exceptional campaign outcomes by negotiating media rates and packages to maximize budget efficiency.- Supported the development of comprehensive campaign post reports, summarizing performance metrics and key insights.

Bogota,D.C., Capital District, Colombia

- Composed monthly sales strategies to increase the sales volume of the makeup category, by comparing product cost, past discounts, and current market trends to predict the effectiveness of discount- Followed up on the launch and implementation of new products plans by tracking and filing reports- Analyzed the category's behavior and raised red flags guaranteeing the necessary insights for decision-making- Assist the Brand Manager with the development, coordination, and presentation of new product launch projects

Bogota,D.C., Capital District, Colombia

- Executed, controlled, and tracked the incentive strategy for all sales forces, starting from the conception of the strategy, tracking purchase orders, logistics, inventory management, and customer satisfaction- Created effective communication to be able to announce changes and news to the sales force through emails or text messages- Presented monthly sales results and action plans to the sales team

Bogotá, Distrito Capital, Colombia

- Created commercial strategies for the beauty and accessories line at Falabella.com- Negotiation with suppliers- Reviewed publications in Falabella.com- Reviewed sales, contribution, and margins of each line

Bogotá, Bogotá D.C. Department, Colombia

- Analyzed and controlled the proper execution of the strategies that were implemented to the sales force- Raised red flags and generated proposals to mitigate client losses.

Bogotá, Bogotá D.C. Department, Colombia

- Executed, controlled, and tracked the incentive strategy for all sales forces, starting from the conception of the strategy, tracking purchase orders, logistics, inventory management, and customer satisfaction- Created effective communication to be able to announce changes and news to the sales force through emails or text messages- Presented monthly sales results and action plans to the sales team

Postgraduate Degree, Global Business Management / Marketing Management

( With honors) Specializing in understanding the relevant issues for today's marketing. In order to bring new ideas that adapt.

Industrial Engineering

Focus on the analysis, creation and continuous improvement of processes that allow me to perform in areas such as logistics, sales.