Maria De Jesus Vela Email and Phone Number

Key accomplishments:Led the strategy for the new U.S. career site experience on the ICIMS hosted platform including a new information architecture (from 1-page to a 12-page cohesive experience), design and enhancements (including a careers content hub for employee stories).Defined the employer brand content strategy focused on amplifying the new employee value proposition (EVP) through impactful employee storytelling.Developed the first employer brand dashboard to track and analyze key employer brand metrics such as career site visits, review site ratings, social media performance, application source, etc.Current responsibilities:Build, own and execute employer brand strategy positioning Principal as a desirable place to work and building awareness to help attract top talentPartner with internal creative team to craft and amplify employee stories about why Principal is a great to work and deploy across own social media accounts (LinkedIn and Instagram) and recruiting platforms (career site, job boards and CRM) Work with talent acquisition to understand the hiring needs of the business and develop recruitment marketing strategies to meet those needsPlan, develop and execute advertising campaigns across multiple channels targeting key audiences in priority marketsOptimize our CRM usage including building talent communities and nurturing interested talentManage the company's presence on key job boards such as Glassdoor and Indeed and relationship management with these vendorsChampion diversity and ensure it's reflected and promoted in marketing effortsHost employer brand roadshows for ongoing training and development opportunities

Own and manage end-to-end creative development process with internal agency including ownership of creative brief, presenting creative work to stakeholders, compiling/providing feedback and delivering final assets to stakeholdersManage updates to internal talent acquisition marketing playbook with creative assets and templates for hiring managers and recruiters to useEnsure diversity of team members and messaging is embedded in creative assets Oversee global creative work to ensure consistency across NORAM, LATAM, Greater China, EMEA, and APJ and lead contact for translations and localization of global assets Own and manage relationships with external creative vendors

Manage strategy for Allstate Careers social platforms, recruiter advocacy program, careers blog and iCims video studio.

Manage and execute social media strategy for Allstate Careers LinkedIn, Facebook, Twitter and Instagram, including owning editorial calendar, content and copy creation, publishing and reportingWrite data-driven creative briefs for the internal creative studio for creative assets to support employer branding needsSupport the diversity recruiting team with creative assets for virtual recruiting events and email blasts Manage Allstate presence on employer review and branding sites including Glassdoor, The Muse, Indeed and LinkedInManaged implementation and launch of employee advocacy program for recruiters including creating and delivering trainingResponsible for employee advocacy program content strategy, analytics and reporting

Manage and execute social media strategy for all employer brand owned social channels (LinkedIn, Facebook and Instagram), including owning editorial calendar, content and copy creation, community management and reportingWrite data-driven creative briefs for internal creative studio to develop employer brand assetsConsult with Talent Acquisition team to understand key talent needs and challenges to develop and execute talent attraction strategies Provide recruitment marketing event support to recruiting teams including collateral, booth design, giveaways, and promotionManage Allstate presence on employer review sites (Glassdoor & Indeed)Advocate for employee advocacy

In 2019, started to manage social media strategy for Allstate Careers Facebook, Twitter and Instagram, including owning editorial calendar, content and copy creation and reportingCollaborate with recruiting leaders to identify key hiring areas and aligning content development opportunitiesProvide customer service to candidate inquiries via social media channels Manage Allstate presence on employer review sites, such as Glassdoor and Indeed, including monitoring, escalating and responding to reviewsProvide recruitment marketing event support to Diversity, Campus and Claims recruiting teams (collateral, booth design, giveaways, promotion, etc.)

Supported Allstate's activation strategy for WE Day UN, WE Day Minnesota, WE Day Texas, WE Day California, WE Day Illinois and WE Day SeattleBuilt Allstate’s local reputation through collaboration with Allstate’s Field Corporate Relation teams by managing agency owner community involvement opportunities across the U.S. in the youth empowerment sector

Designed and facilitated client-facing sessions on business transformationsLeveraged various problem solving methodologies to help improve business processesContinued performing consulting work associated with enterprise and client business partner project requestsContinued information gathering, analysis and recommendation development for business problems and opportunitiesContinued working on strategic and operational (process, organization, quality, cycle time etc.) improvement initiatives across the enterprise for various organizations and business partners

Performed consulting work associated with enterprise and client business partner project requestsResponsible for performing information gathering, analysis and recommendation development for business problems and opportunitiesWorked on strategic and operational (process, organization, quality, cycle time etc.) improvement initiatives across the enterprise for various organizations and business partners

Digital Content TeamLead exclusive Spanish content series around home maintenance on The Allstate Blog EspañolLead content series around Small Business on The Allstate Blog (in English) by working with an external agency from ideation through promotionPublished approved Spanish content on The Allstate Blog EspañolProduced quizzes for The Allstate Blog on different themesManaged the approval process for custom agent bios, involving external freelancers, to help ensure compliance and quality and published bios on Agent Webpages and Yelps Optimized existing articles on the Tools & Resources section of Allstate.com through keyword placement, meta title, and meta description to increase Allstate’s share of voice on insurance-related keywords Social Media TeamMonitored social media interaction on Sprinklr for Allstate Latino Facebook, Twitter and Instagram, coordinated responses, and escalated customer concerns to appropriate company subject matter experts Created monthly reports on overall trends for specific Allstate Industry products by analyzing and reporting consumer interaction across social media channels to assess opportunities for future content for The Allstate Blog and Tools & Resources section of Allstate.com

Driver/Dispatcher for Northwestern University's SafeRide

Answered telephones and addressed requests for serviceDelivered courtesy copies to appropriate courtsCreated invoices Maintained contact with attorneys and staff