Maria Di Marco

Maria Di Marco Email and Phone Number

Marketing Manager | Crafting Global Marketing Programs @ PuroClean Canada
Maria Di Marco's Location
Mississauga, Ontario, Canada, Canada
Maria Di Marco's Contact Details
About Maria Di Marco

With more than five years of experience in leading and executing marketing programs for the transportation and mobility industry, I am a passionate and creative marketing professional. I thrive on collaboration and innovation. As the Marketing Program Manager at otonomo, a smart mobility data platform, I was responsible for crafting, developing, and executing marketing programs. These programs aim to engage targeted global audiences and generate qualified leads for the sales pipeline.I have successfully collaborated with key stakeholders, including executives, sales, product marketing, and operations. I align marketing strategies with business objectives and customer needs. I was a key player in the rebranding and repositioning of otonomo solutions and the roll-out planning and execution. I have also designed and implemented lead scoring, lead nurturing, and lead flow improvements. I incorporated industry best practices and leveraged marketing automation tools.I believe that my passion for marketing can help me drive results and cultivate meaningful relationships with customers. By combining my skills with my dedication to creating a positive impact, I am confident that I can make a difference in the world of business.

Maria Di Marco's Current Company Details
PuroClean Canada

Puroclean Canada

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Marketing Manager | Crafting Global Marketing Programs
Maria Di Marco Work Experience Details
  • Puroclean Canada
    Director Of Strategic Partnerships
    Puroclean Canada Feb 2024 - Present
    Mississauga, Ontario, Ca
  • The Lodge At Pine Cove
    Marketing Consultant
    The Lodge At Pine Cove Dec 2023 - Present
  • Otonomo
    Global Programs, Marketing Manager
    Otonomo Mar 2022 - Apr 2023
    Herzeliya Pituach, Israel, Il
    The Smart Mobility Data Platform Igniting a new generation of mobility services and experiencesMarketing Program Manager, Global MarketResponsible for crafting, developing and executing marketing programs to engage targeted global audiences. Collaborated with key stakeholders including executives, sales, product marketing and operations. I was key player in the rebranding and repositioning of Otonomo Solutions and the roll-out planning and execution. Program development included designing lead score strategy, lead nurture program and lead flow improvements incorporating industry best practices. • Quarterly reporting out on KPIs including contribution to pipe. 2022 end of year reporting identified that marketing programs contributed 65% to pipeline forecast (opportunities)• Amplified partner/customer relationships to generate content to be used for customer engagement and lead generation• Contributed to the development of product positioning, messaging and go-to-market strategy• Built a lead flow that was scalable and included automation to support global audiences
  • Fleet Complete
    Manager, Marketing North America
    Fleet Complete Sep 2019 - Mar 2022
    Toronto, Ontario, Ca
    Based in Toronto, Canada, Fleet Complete® is a leading global provider of mission critical fleet, asset and mobile workforce management solutionsLed a team of marketing specialists and coordinators, responsible for directing the strategic approach that aligned with our objectives supporting all marketing requirements in North America and reporting back on the overall performance. Marketing campaigns included corporate marketing, quarterly brand campaigns, lead gen campaigns, event marketing, trade shows and nurture campaigns. As the Marketing Manager, it was my responsibility to collaborate with stakeholders within Fleet Complete as well as through our carrier partners AT&T, TELUS, and ROGERS.
  • Bigroad - A Fleet Complete Company
    Customer Demand Marketing Specialist
    Bigroad - A Fleet Complete Company Sep 2018 - Sep 2019
    Waterloo, Ca - Ontario, Ca
    BigRoad, known by the transportation industry for its simple Electronic Logging Device and software for managing Hours of Service.As the Customer Demand Marketing Specialist, I was responsible for building and executing all customer communications and as well as planning and executing direct lead generation marketing programs to grow the sales funnel and revenue for Direct Sales Team. This position was also focused on maximizing on the strong brand awareness that BigRoad had through innovative multi-channel marketing, and creating an exceptional user experience from acquisition, to renewal and up-sell/cross-sell.
  • Blue North Strategies
    Major Account Manager
    Blue North Strategies Jul 2012 - Aug 2018
    Guelph, Ontario, Ca
    Blue North Strategies offers personalized communication and marketing strategies specifically for non-profit, charity, and other philanthropic efforts.Major Account ManagerManaged key accounts including Worldvision US & International valued at $2.4M. Manage client expectations, serve as client advocate, identify client pain points, and coordinate required resources to develop customized strategy. Drive lead generation, direct mail acquisition, and donor fundraising. Conduct daily discussions with client via phone, text, email, and video chats to review project strategy and program direction and present creative concepts.
  • Metroland
    Advertising Consultant
    Metroland Sep 2008 - Jul 2012
    Mississauga, Ontario, Ca
    The award-winning Banner is a weekly publication serving as the newspaper of record for Dufferin County; owned by Metroland Media. Multimedia Advertising ConsultantManaged relationships with 200+ small to medium sized businesses retaining over 90% of the business and proactively prospected for new accounts growing the file by 30% overall. Reported to Advertising Manager and General Manager. Advised clients based on their advertising objectives on media buys to surpass their goals. Handled accounts with up to $80K total media budget per year.
  • World Vision
    Client Services Manager
    World Vision Jan 2006 - Aug 2008
    London, Gb
    World Vision Canada is a Christian relief, development, and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome poverty and injustice. Manager, Client Services & Creative SolutionsReported to Director of Creative Communications, charged with executing marketing campaigns for 20+ departments with overall budget of $1M. Supervised team of 10 Graphic Designers, Translators, Project Leaders, and Print Production Manager. Coordinated freelance work involving Designers, Copy Writers, Editors, and Vendors.
  • World Vision Canada
    Client Liaison
    World Vision Canada May 2004 - Dec 2005
    Managed client relations for 60+ internal clients, and served as project manager of campaigns. Collaborated closely with Designers, Videographers, Freelancers, Production Manager, Copywriters, and Translators. Administered $650K in annual creative budget spends.
  • Leduke Design
    Account Executive
    Leduke Design Oct 2001 - Apr 2004
    Responsible for working with clients and consistently building profitable relationships with large national accounts such as T-Fal Canada and Nissan Canada working closely with senior staff and management. Responsible and accountable for coordinating the spending of client advertising budgets exceeding $500,000/year
  • J. Gotthiel Marketing
    Account Executive
    J. Gotthiel Marketing 2000 - 2001

Maria Di Marco Skills

Marketing Strategy Marketing Strategic Planning Brand Development Copywriting Management Marketing Communications Creative Direction Project Management Sales Customer Service Social Media Marketing Account Management Budgets Digital Marketing Media Planning Fundraising Email Marketing Online Marketing Direct Mail Fundraising Direct Mail Seo Time Management Advertising Business Process

Maria Di Marco Education Details

  • Sheridan College
    Sheridan College
    And Related Support Services
  • Orangeville District Secondary School
    Orangeville District Secondary School
  • Sheridan College
    Sheridan College
    Marketing

Frequently Asked Questions about Maria Di Marco

What company does Maria Di Marco work for?

Maria Di Marco works for Puroclean Canada

What is Maria Di Marco's role at the current company?

Maria Di Marco's current role is Marketing Manager | Crafting Global Marketing Programs.

What is Maria Di Marco's email address?

Maria Di Marco's email address is ma****@****ers.com

What schools did Maria Di Marco attend?

Maria Di Marco attended Sheridan College, Orangeville District Secondary School, Sheridan College.

What skills is Maria Di Marco known for?

Maria Di Marco has skills like Marketing Strategy, Marketing, Strategic Planning, Brand Development, Copywriting, Management, Marketing Communications, Creative Direction, Project Management, Sales, Customer Service, Social Media Marketing.

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