Maria Di Marco Email & Phone Number

Mississauga, Ontario, Ca

Herzeliya Pituach, Israel, Il

The Smart Mobility Data Platform Igniting a new generation of mobility services and experiencesMarketing Program Manager, Global MarketResponsible for crafting, developing and executing marketing programs to engage targeted global audiences. Collaborated with key stakeholders including executives, sales, product marketing and operations. I was key player in the rebranding and repositioning of Otonomo Solutions and the roll-out planning and execution. Program development included designing lead score strategy, lead nurture program and lead flow improvements incorporating industry best practices. • Quarterly reporting out on KPIs including contribution to pipe. 2022 end of year reporting identified that marketing programs contributed 65% to pipeline forecast (opportunities)• Amplified partner/customer relationships to generate content to be used for customer engagement and lead generation• Contributed to the development of product positioning, messaging and go-to-market strategy• Built a lead flow that was scalable and included automation to support global audiences

Toronto, Ontario, Ca

Based in Toronto, Canada, Fleet Complete® is a leading global provider of mission critical fleet, asset and mobile workforce management solutionsLed a team of marketing specialists and coordinators, responsible for directing the strategic approach that aligned with our objectives supporting all marketing requirements in North America and reporting back on the overall performance. Marketing campaigns included corporate marketing, quarterly brand campaigns, lead gen campaigns, event marketing, trade shows and nurture campaigns. As the Marketing Manager, it was my responsibility to collaborate with stakeholders within Fleet Complete as well as through our carrier partners AT&T, TELUS, and ROGERS.

Waterloo, Ca - Ontario, Ca

BigRoad, known by the transportation industry for its simple Electronic Logging Device and software for managing Hours of Service.As the Customer Demand Marketing Specialist, I was responsible for building and executing all customer communications and as well as planning and executing direct lead generation marketing programs to grow the sales funnel and revenue for Direct Sales Team. This position was also focused on maximizing on the strong brand awareness that BigRoad had through innovative multi-channel marketing, and creating an exceptional user experience from acquisition, to renewal and up-sell/cross-sell.

Guelph, Ontario, Ca

Blue North Strategies offers personalized communication and marketing strategies specifically for non-profit, charity, and other philanthropic efforts.Major Account ManagerManaged key accounts including Worldvision US & International valued at $2.4M. Manage client expectations, serve as client advocate, identify client pain points, and coordinate required resources to develop customized strategy. Drive lead generation, direct mail acquisition, and donor fundraising. Conduct daily discussions with client via phone, text, email, and video chats to review project strategy and program direction and present creative concepts.

Mississauga, Ontario, Ca

The award-winning Banner is a weekly publication serving as the newspaper of record for Dufferin County; owned by Metroland Media. Multimedia Advertising ConsultantManaged relationships with 200+ small to medium sized businesses retaining over 90% of the business and proactively prospected for new accounts growing the file by 30% overall. Reported to Advertising Manager and General Manager. Advised clients based on their advertising objectives on media buys to surpass their goals. Handled accounts with up to $80K total media budget per year.

London, Gb

World Vision Canada is a Christian relief, development, and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome poverty and injustice. Manager, Client Services & Creative SolutionsReported to Director of Creative Communications, charged with executing marketing campaigns for 20+ departments with overall budget of $1M. Supervised team of 10 Graphic Designers, Translators, Project Leaders, and Print Production Manager. Coordinated freelance work involving Designers, Copy Writers, Editors, and Vendors.

Managed client relations for 60+ internal clients, and served as project manager of campaigns. Collaborated closely with Designers, Videographers, Freelancers, Production Manager, Copywriters, and Translators. Administered $650K in annual creative budget spends.

Responsible for working with clients and consistently building profitable relationships with large national accounts such as T-Fal Canada and Nissan Canada working closely with senior staff and management. Responsible and accountable for coordinating the spending of client advertising budgets exceeding $500,000/year

Advertising, Business, Management, Marketing, And Related Support Services

Education record

Marketing