Founded Dius out of my passion for jewellery making, crocheting, and the spirituality carried by gemstones. Thanks to a well-thought social media content plan, managed to build a strong Etsy store with over 1000 visits in less than two weeks after the launch. According to the demand, we expanded shipping options to Europe and US, resulting in Dius becoming an international brand.

• Created & maintained a constant online presence on different social media platforms (Instagram, YouTube, TikTok) and the blog through personal branding and content creation, building a community of 23K followers across all platforms• Managed paid and unpaid partnerships with fashion & beauty PR collaborators and gained valuable insights into Influencer Marketing practices• Professionally utilised tools such as Google Analytics, SEO and Google Ads to maximise the website’s performance and monetise the content• Winner of the Beauty Vlogging School by L’ORÉAL Romania 2019

• Developed a refreshed social media strategy for TikTok and Instagram, aligning content with Gloh.'s brand message and unique selling proposition.• Executed weekly content creation and planning, encompassing ideation, production, editing, and copywriting to maintain consistent, high-quality output.• Achieved remarkable results within the first month, increasing Instagram reach by over 530% and engagement by 191%, while monitoring and reporting KPIs weekly to drive continuous improvement.

• Performed weekly content creation tasks for both the clients’ and agency’s social channels across Instagram, Tiktok, Pinterest and LinkedIn, including trend research, competitor analysis, graphic design, photography/videography and post-production, as well as content scheduling and copywriting• Contributed to the development of monthly content calendars including influencer marketing campaigns, based on previous content performance and client goals• Assisted with event organisation, covering outreach, sponsorships & promotion

• Proposed a new social media strategy to better convey the brand image, looking at competitors within the fine jewellery industry such as Tiffany’s and Co., Chopard and Cartier (awaiting implementation)• Designed the official Brand Book, as well as other marketing materials using Adobe InDesign, Photoshop and Canva• Ensured appropriate storytelling and copywriting was implemented throughout the projects, and collaborated with the external PR team for photo shoots, celebrity seeding, product placement and any other press requests• Managed projects individually and working with an international team to meet tight deadlines and high targets

• Maintained a clean, organised inventory and curated displays of clothing and accessories, while meticulously handling POS system transactions• Anticipated customer needs and provided them with high quality service while upholding brand standards and values to ensure customer satisfaction• Performed daily Visual Merchandising tasks to ensure perfect store standards and studied the collections accordingly

• Assisted with the completion of monthly reports for clients within the luxury fashion scene, conducted trend analysis and Influencer Marketing research• Generated social media strategies & moodboards for new brands, and assisted with the creation of Instagram content & Email Marketing for existing clients, while working to meet tight deadlines for campaigns planning• Built content calendars and contributed to the agency’s rebranding strategy through creative ideation

Accompanying a new generation of women around the world, the UNESCO & Women@Dior:Women Leadership & Sustainability program is dedicated to the topic of gender equality andwomen’s leadership for a responsible future.Combining high standards and excellence, this multilayered and ethically minded year-longprogram is based on five fundamental values: autonomy, self-care and self-awareness, inclusion,creativity and sustainable development.These five themes are taught through a personal mentorship by a Dior talent, exclusive courses ledby the world’s most prestigious experts in their fields, inspiring interviews from Leaders, friends ofthe House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting theempowerment of young girls: the Dream for Change project.