Maria Duner Email & Phone Number

Stockholm, Stockholm County, Sweden

• Analyzing, developing, and executing strategies for companies seeking to strengthen their digital positioning and increase revenue from their online presence;• Educating teams in digital marketing-related matters: CRO (Conversion Rate Optimization), SEO (Search Engine Marketing), Paid Marketing (Social Media and Search Engine Marketing), Web Analytics;Over the last years, I have been mainly focused on working with global NGOs and EdTech companies, applying behavioral research, conversion science, and insight-driven user-centered methodology to drive forward different digital fundraising initiatives.

Stockholm, Stockholm County, Sweden

• Supporting growing and leading organisations in CRO and web analytics domain, as well as hands-on operations and implementations;• Working with UX/UI design teams in order to create highly converting products with delightful user experiences;• Qualitative and quantitative user research.

Stockholm, Stockholm County, Sweden

Former digital strategy agency Britny, now a part of Hyper Island.• Implementing an analytic approach and data-driven thinking into the company's core processes;• Responsible for the administration, implementation, collection, measurement, analysis, and visualization of clients data to provide advanced digital insights and action steps;• Developing digital strategies at an annual and campaign level for a number of clients in different industries;• Workshop facilitation and education, driving innovation and digital excellence across different companies.

Stockholm, Stockholm County, Sweden

“If you torture the data long enough, it will confess”. Working in the field of web analytics, my goal was to help Coca-Cola Enterprises Sweden AB to optimize its digital media investment decisions, securing performance marketing on paid, owned and earned channels. I was involved in building, leading and following up on the digital strategy:• Created a set of meaningful KPIs and performance measures for digital campaigns;• Developed digital ROI metrics for more confident decision making;• Performed an evaluation for Coca-Cola Enterprises biggest digital campaigns and offered concrete strategic and tactical recommendations towards future measures;• Created data visualization based on digital campaigns helping to discover patterns that unveil trends and reveal unexpected insights (Tableau Software);• Created a set of tools and “best practices” for competitor analysis and benchmarking;• Took part in research on current global and emerging trends in order to keep the company at the forefront of developments in digital marketing.

Stockholm, Stockholm County, Sweden

Working as an eCommerce manager in a dynamically developing small company, I learnt things by night and applied my knowledge by day, getting immediate feedback and learning from it. As a second person in a company I got to work with all aspects of online business: digital strategy, customer acquisition (organic, paid, social & referral channels), online campaign planning, on-page optimization, web analysis, development, email marketing, customer retention – you name it.I see my main contribution in helping the company to shape its “personas” and map customer journeys as well as improving the ROI from digital acquisition channels. During my time at getpersonal.se the company had a 243% increase in its revenue and launched its website in Finalnd and Norway.

Professional Diploma In Ux Design

Master Of Arts - Ma, Analytical Philosophy

I see a humanities degree as nothing less than a rite of passage to intellectual adulthood (Damon Horowitz).

Ecommerce Business

Hyper Island is a world leading school within the areas of interactive communication, business management and leadership, known for its.

Kierkegaard – The Individual In The Global Society, Summer Course

I took a vacation at work and spent a month in Copenhagen attempting to understand what the "Father of Existentialism" was actually.

Behavioral Economics

Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what.

Bachelor’S Degree, Hospitality Administration/Management

Activities and Societies: AIESECThe degree in Hospitality Management provides a comprehensive understanding of advanced business.