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Many brilliant engineers have great ideas but struggle to cut through the digital noise… I've walked your path and navigated the challenges you're facing.From a corporate Microsoft position to scaling a global agency serving Fortune 500 brands to helping a number of startups go from 0 to multimillion revenue streams, I've lived the entrepreneurial roller coaster. Back at Microsoft I had a dream job: * I traveled the world* Helped design and roll out an ad system serving 1 billion ads per day* Was part of growing Microsoft's ad business to $1B in revenue* Worked with Google, Facebook, Twitter, and Amazon to define ad standards and data processes.But something was missing.After almost 14 years in Microsoft's ad business, I left for the entrepreneurial world.Fast forward 12 years:* My small 2-person consulting gig became a global agency.* We worked with Fortune 500 brands.* My advice was featured in Forbes, Fox News, Entrepreneur, and Social Media Examiner, and more. But my passion was always working with emerging leaders.I worked with hundreds of technology leaders, helping them grow and scale their companies.I am most proud of:* A local dentist who became a national brand* A CEO of a tech company featured on the Inc. 500 list* A small fashion startup generating $25M in revenue* A group of local investors being recognized alongside the top VCs.I was fortunate to work with amazing technical leaders. It broke my heart that the world was not exposed to their brilliance.So, I decided to take everything I learned from growing big brands, working with executives, and generating content, and package it into three offers for you:1. FREE LIVE 100-Day Edge formula we use to help you play a bigger game in the industry.2. EDGE Strategy and Audit Session - We brainstorm ways to overcome your specific challenges in getting the word out.3. 100 Day EDGE Program - We build your message and content, outreach, and engagement strategy, and my team will execute it on your behalf for 100 days. Details here: https://bit.ly/4epLsTXReady to transform your tech expertise into a growing business that attracts your ideal clients and partners? Send me a DM with the word “EDGE”.
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Ai Visibility ArchitectMaria DykstraBellevue, Wa, Us
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Managing DirectorTredigital Mar 2012 - PresentTreDigital is a digital growth and scale company. We use innovating marketing strategies to help businesses acquire and retain customers. Our approach to marketing as an intersection of art and science. TreDigital growth team relies on the latest technology, data and experimentation to create unique and scalable solutions for each of the clients We provide strategy and education services to improve customer acquisition and nurture loyalty with the new breed of consumer - the "connected consumer". We work with you to supplement and optimize your existing sales and marketing approach with audience growth strategies that utilize social, mobile, local, content, emerging technology and more. -
Board MemberWomen In Wireless 2014 - Jul 2018Greater Seattle AreaWomen in Wireless is a non-profit that empowers and develops female leaders in mobile and digital media. The organization seeks to increase the number of women in executive and C-level positions at start-up companies and established companies. WiW offers many programs and services for its members such as leadership training, mentoring services, speaking opportunities and networking events with prominent and inspirational women in the industry.
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Seattle DirectorThe Founder Institute Sep 2012 - Jul 2015Founder Institute is one of the largest startup idea accelerators with programs in over 42 cities globally and 800+ companies launched. As the Director of FI.co in Seattle, I run the 15 week program for beginner entrepreneurs. Graduates of the program will launch a company, have a product demo, executive summary and investor deck, incorporation and validated financial model. The program has over 90 local CEO/Founder mentors in tech. Every week three different local mentors take on a specific topic to share their expertise and help newbies launch their companies. If you, or someone you know, are beginner Entrepreneurs that are thinking of launching their startup, send them to www.fi.co/apply/135. -
Senior Product Planning ManagerMicrosoft 2007 - Feb 2012I owned product planning activities (customer and market research, business case formulation, financial analysis, prioritization, spec and roadmap sign off) for media selling tools supporting $2BB/year advertising revenue from Fortune 500 display advertising customers in 36 markets worldwide.- Secured budget to revamp end to end media selling technology.- Won divisional award for creating vision, strategy, business case and financial valuation for digital media selling tools.- Identified, documented and created execution plan that resulted in 20% increase in efficiency for the sales operations roles in 30+ markets. Received Gold Star Award. - Researched and synthesized key market, customer and competitive analysis to drive Creative Management system redesign resulting in 37% efficiency gain, 58% reduction in vendor cost and second highest satisfaction rating among 30 internal tools.- Co-authored and delivered holistic advertising strategy and communication roadmap to scale across 1800 person organization and $2 billion/year business.- Enhanced media selling offering through effective plan based on 210 product scenarios across 8 global advertising platforms and over 15 partner groups covering advertising media selling technology and operations in 36 markets. -
Sales Planning ManagerMicrosoft 2005 - 2007I managed US Sales Planning team and processes in support of $400 million/year revenue quota. I reviewed and launched systems and processes to ensure data integrity, Sales Process, revenue reporting and audit compliance. I effectively utilized customer and partner feedback to identify and address trends negatively affecting advertisers. I reviewed and provided input into specifications for new product and process initiatives (Windows Live Mail, Windows Live, Office Live pilots, etc.).- Increased US Sales Planning team efficiency by 10% through monitoring and process redesign. - Established advertising quality-monitoring procedures resulting in 99.9% accuracy rate and 6 point increase in advertiser satisfaction.- Increased revenue generation through enabled new advertising products: (revenue ranging from $200,000 to $25 million).- Streamlined and standardized operational procedures resulting in gross margin improving by 10 points.
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Regional Advertising Campaign ManagerMicrosoft 2000 - 2005I managed team of advertising Sales Planner. I monitored business metrics, identified trends and drove support process improvements. I launched support and contract processes, quality-mentoring procedures; drove projects related to establishing and revamping operational processes, tool requirements, campaign and ad product implementation, etc.- Developed and managed 14 persons creative trafficking team- Analyzed business metrics, identified and drove support process improvements resulting in $3.2 million savings
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Customer ManagerMicrosoft 1999 - 2000
Maria Dykstra Skills
Maria Dykstra Education Details
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Saratov State Socio-Economic UniversityBusiness/Managerial Economics
Frequently Asked Questions about Maria Dykstra
What company does Maria Dykstra work for?
Maria Dykstra works for Maria Dykstra
What is Maria Dykstra's role at the current company?
Maria Dykstra's current role is AI Visibility Architect.
What is Maria Dykstra's email address?
Maria Dykstra's email address is m_****@****ail.com
What is Maria Dykstra's direct phone number?
Maria Dykstra's direct phone number is +142575*****
What schools did Maria Dykstra attend?
Maria Dykstra attended Saratov State Socio-Economic University.
What are some of Maria Dykstra's interests?
Maria Dykstra has interest in Science And Technology, Children, Economic Empowerment.
What skills is Maria Dykstra known for?
Maria Dykstra has skills like Strategy, Product Management, Product Marketing, Digital Marketing, Marketing Strategy, Online Advertising, Strategic Partnerships, Marketing, Management, Leadership, Business Development, Start Ups.
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MARÍA VICTORIA DYKSTRA
Córdoba, Argentina -
Maria Dykstra
United States
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