Mariae Caballero Email & Phone Number

Singapore , Sg

New Taipei City, Xindian District, Tw

• Created strong partnerships and developed strategic digital roadmaps with partners such as: Coty, Boots, Avon, ULTA, Natura, Shoppers Drug Mart, Beekman 1802, L’bel, and Nudestix. Personally, grew a handful of large/key accounts by over 25%.• Initiated and drove the Enterprise Deal for Coty resulting in a multi-million contract across 11 brands: Gucci, Burberry, Covergirl, MaxFactor, Rimmel, Kylie, Sally Hansen, Lancaster, Philosophy, Bourjois and Risque.

New Taipei City, Xindian District, Tw

• Initiated and maintained strong relationships with all key client stakeholders of Global Mass/Prestige Beauty brands to integrate our SaaS solutions into e-Commerce sites, in-store displays and Brand APPs, managing all elements of the onboarding process from conception to integration.• Developed proposals, accurately articulated Perfect Corp’s value proposition, and Technology solutions at the executive level (C-suite) to win multi-year license contracts.• Managed brands and retailers partnerships daily to ensure client success and repeat business.

Deerfield, Il, Us

• Achieved annual sales goals and created business development plans for all brands. Launched brands in over 1300 stores in the region in two years. • Led marketing management of Global Consumer Brands: Skin Care, Color Cosmetics, Personal Care, Sun and Baby categories. Delivered 85% growth in just 18 months. • Owned business relationships with retailers and provided support in the planning and execution of their marketing initiatives. • Optimized the promotion and pricing strategy as well as the Integrated Marketing plan across all consumer touch points e.g., social, retail, etc.• Launched Boots and Walgreens private label beauty brands in Mexico and Chile.

New York, Ny, Us

• Led the brand development of direct retail and travel retail accounts in Europe and Asia. • Managed creative, promotions, marketing, PR/social assets and sales. • Provided feedback from international partners to help guide cross-functional teams in NY.• Assessed the international competitive environment and internal data to initiate the creation of travel retail exclusives, promotional programs and pricing recommendations.• Initiated forecasting and partnered with finance to understand international distributor/retailer sales priorities. Managed annual budget.

Columbus, Oh, Us

• Delivered ongoing coaching and support as brand expert to retailers and sales teams in Argentina, Brazil, Chile, Uruguay, and Paraguay to ensure flawless execution of in-store international marketing campaigns.• Liaised with the global team in the United States and the regional team in Latin America to ensure brand consistency and active communication.• Reviewed sales performance (travel retail & local markets), analyzed results, and created effective action plans to boost company revenue.

Columbus, Oh, Us

• Delivered ongoing coaching and support as brand expert to retailers and sales teams in Argentina, Brazil, Chile, Uruguay, and Paraguay to ensure flawless execution of in-store international marketing campaigns.• Liaised with the global team in the United States and the regional team in Latin America to ensure brand consistency and active communication.• Reviewed sales performance (travel retail & local markets), analyzed results, and created effective action plans to boost company revenue.

Columbus, Ohio, Us

• Managed and executed marketing objectives and strategies for local market, travel retail and development projects globally.• Led brand building/consumer awareness in international expansion insuring growth within channels of distribution.• Established consumer recognition of the brand by developing sales and marketing materials to support existing products and new launches.• Increased bottom-line profits by managing marketing budgets and expenditures.

• Set global marketing strategies, initiated and developed new products, and package design for Footworks, footcare brand ($100MM globally) and two segments of Skin So Soft, flagship hand and body care brand ($180MM globally)• Leader of Footworks cross-functional team. Track development of all product initiatives to ensure timely launches• Guided the creation of fundamentals for marketing, sales and brochure platforms• Interacted with regional markets to assure their needs are addressed and information is provided in a timely manner• Observed competition and market growth; assess cost and pricing issues and recommend market opportunities• Assisted Senior Manager in developing Skin So Soft three year growth plan. Performed marketing analyses of the total personal care business including reviewing financial performance

• Managed the strategic and creative development of advertising and public relations campaigns, within the Latin America Region and US Hispanic market• Supported the creation and launch of the Salma Hayek advertising campaign for the color and fragrance categories, greatly enhancing Avon’s brand image• Served as liaison between local marketing and communications organizations and global headquarters to develop short and long-term advertising and communications programs• Developed relationships with the local markets to ensure regional alignment for relevant and aspirational global advertising campaigns • Tracked and analyzed competitive activity

Bs, Marketing And Management

Masters, Global Marketing Communications And Advertising

Masters, Marketing And Management For Cosmetics And Fragrances