Maria Castrillo Email & Phone Number

Berlin, DE

Berlin, Germany

• Implemented brand strategies aligned with ooblee’s vision, driving brand consistency and recognition.
• Curated content for the ooblee app; increased user engagement and user registration.
• Managed performance marketing initiatives such as in-app messages achieving a 15% reengagement rate.
• Analyzed Google Analytics reports with actionable insights to improve marketing strategies.
• Supported in the creation and execution of the marketing plan for social media channels.

San Salvador, El Salvador

• Implemented e-mail marketing platform for monthly newsletters with Mailchimp.
• Achieved strong social media presence across Facebook, Instagram, Twitter, and other key sites, leading to more than a 70% increase in followers and 90% increase in brand awareness.
• Executed marketing strategies in collaboration with the sales team achieving an increase of over 40% in sales through Meta Ads within the first 3 months.
• Researched SEO keywords and optimized website content, leading to top placement in Google Search for educational courses.
• Created marketing and communication materials for better digital presence, including one-pagers, success stories, newsletters and presentations.

El Salvador

• Participated in and covered events for Glasswing, USAID projects, and the US Embassy.
• Crafted, translated, and refined bilingual communication materials in English and Spanish, enhancing clarity for a diverse audience and increasing engagement rates by 40% across digital platforms.
• Led the most successful fundraising campaign of the year for Giving Tuesday, raising $6,000 in 24 hours, via Mailchimp.

San Salvador, El Salvador

• Manage relationship with international clients
• Manage all exportations and webpage for the company
• Attend trade-shows and facilitate communication pieces
• Assist in content creation and captions for Social Media pages
• Enhance the brand and develop communiction strategies.
• Develop and implemented annual international plan

Houston, Texas Area

• Evaluate, develop, and implement the annual communications plan through various platforms (i.e. print, web, social media, etc.)
• Coordinate and manage web presence.
• Develop, enhance, and manage the practice’s brand and reputation.
• Identify and develop branding initiatives as well as internal and external communications opportunities.
• Develop communication strategies for additional communications platforms.
• Respond to inquiries and serve as liaison with other departments for the resolution of day-to-day administrative and operational issues.

Baton Rouge, Louisiana Area

• Scheduling and coordinating of interviews, program, and outreach events
• Organizing the Generation Blue Intern Program recruitment materials, orientation, activities and recapping events.
• Maintaining Share Point site by uploading and updating program and candidate documentation.
• Developing Intern Candidate Pipeline applicable to company’s internal Divisions
• Creating an internal and external Social Media and Branding Campaign for the Generation Blue Program
• Facilitate communication pieces for recruitment efforts with colleges & university faculty members and intern applicants

Baton Rouge, Louisiana Area

• Tutored students at Louisiana State University in Spanish and French
• Developed communication skills and built relationships with tutees
• Adapted to different ways of teaching and learning to fit with every tutee
• Increased my knowledge in topics in order to be able to help students

New York, NY

• Translated documents from English to Spanish and viceversa
• Assisted Communications Director in updating Social Media and magazine
• Composed articles regarding issues discussed in meetings at United Nations
• Created business cards for some of the employees

Master'S Degree, Marketing

Bachelor’S Degree, Advertising/Mass Communications, 3.82/4.0

Activities and Societies: Advertising FederationMinors: Business Administration

High School Diploma