• Spearheaded comprehensive marketing strategies across LATAM for music products like TikTok Music, Tiktok, Resso and SoundOn. Focused on driving long-term growth through subscription models.• Collaborated with cross-functional teams globally to align efforts with business objectives while maintaining a strong focus on partner marketing and consumer activation.• Managed strategic partnerships that enhanced brand presence both locally and internationally; led initiatives resulting in significant increases in product usage.

Empowering individuals and teams to lead effectively, even without direct authority. My focus on indirect leadership and stakeholder management equips students with the skills to inspire, collaborate, and build strong relationships. Through engaging teaching methods, I guide students towards achieving their leadership goals and making a positive impact on their organizations.

• Defined data-driven marketing strategies for Itaú Personnalité's high-tier segment focusing on customer acquisition through integrated campaigns.• Negotiated strategic partnerships enhancing the brand’s value proposition within the competitive financial sector landscape.• Led a team using agile methodologies to achieve market-leading results while managing full budget control ensuring positive ROI.

• Develop marketing plan for positioning Uber in the market• Leverage market intelligence and consumer insights to craft audience, creative, and campaign strategies• Collaborate with local marketing teams to define innovative GTM strategy for product launches / new feature roll out• Lead and collaborate with cross-functional leadership to deliver world-class creative work communications that drive brand health, customer acquisition, and loyalty• Act as a primary contributor to the brand teams learning agenda• Act as global hub for all international strategy teams, developing practices that can be leveraged across the globe• marry insights with execution and ensure our marketing is cohesive across all customer touchpoints.• driving insight and clarity into how Uber as a brand goes to market.

• Responsible for all brand strategy, positioning and launch of new brands and categories.• Development of a full integrated marketing campaign focused on winning awareness, explaining all the categories advantages, as well as building a new habit in Brazil. Results: top of mind and market share leadership in 2015.• Management all public relations strategy, including a strong partnership with the government affairs team to launch new categories, as well as all the marketing agenda and crisis management.• Responsible for all user (drivers and passagers) strategy in all points of contact: media planning, public relations, social media, brand activation, partnerships, market research, special media projects, internal marketing, digital and the development of new brand content (ATL and BTL).• Deep understand of new consumers trend, user journey, as well as understanding consumption behaviour. Development of several market research studies to support the business plan.• Responsible for managing all marketing agencies (PR, activation, advertising and trade), including all agencies pitches. Complete management of the marketing team (7 professionals).• Responsible for measuring and analyzing the results of all marketing actions and full budget and ROI control.

• Responsible for the full brand management, from brand positioning till implementing all the strategy.• Development of a full integrated marketing campaign focused on winning awareness, new ads, as well as explaining all the categories advantages and building a new habit in Brazil.• Key responsibilities: brand strategy and positioning, strategic communication planning, media, agency management, PR, Sponsorships, strategic partnerships, market and consumer research.• Communication and PR management – launched numerous successful PR campaigns with exclusive full coverage stories throughout Brazil. • Responsible for managing all marketing agencies (PR, activation, advertising and trade), including all agencies pitches. Complete management of the marketing team.• Deep understand of new consumers trend, user journey, as well as understanding consumption behaviour. Development of several market research studies to support the business plan.• Responsible for measuring and analyzing the results of all marketing actions and full budget and ROI control.

• Working together with the management team to create and develop a marketing plan and new creative line for the brand, including structuring all the marketing activities in all brand environments.• Planning and executing all marketing actions for the brand: ATL, BTL and online.• Managing several strategic suppliers like advertising, online, POS and market research agencies.• Responsible for developing, implementing and monitoring all marketing actions such as advertising material, point of sale material, online actions, “store in store” concept stores and sell out actions.• Digital Marketing Project – developing a digital presence for the brand including CRM, social strategy, SEO, online media and website. • Coordination of market research studies in Brazil and Latin America, such as communication studies, portfolio testing, concept testing and point of sales studies.• Responsible for the department´s regional budget.

· Planning and developing of all point of sales materials (flyers, displays, posters, promotional kits, etc) including planning, briefing the agency, follow up of each action and its distribution of it in the market. · Developing of national product launch campaigns in partnership with the retailers - TV, Print, point of sales materials, radio, external Medias, store clerks and internet. · Budget control and all payments. · Production and coordination of all company´s national sales conventions. · Support and analysis the product life cycle, thought out the constant review of the sell in and sell out data, as well as market and consumer information. · Planning and developing of public relationship actions for national´s products launch­ Planning, briefing the agency, follow up of each action and its return of investment in the media.

· Responsible for the department´s regional budget. · Developing and controlling of all the department´s international contracts with suppliers and partners. · Support and coordination of market research studies in the region ­ planning, briefing the agency, follow up of the fieldwork and delivery of the results for the internal clients. · Focus on global studies for price and portfolio made in Latin America ­ Argentina, Brazil and Colombia. · Coordination of global studies for consumer trends, developing regional workshops in the region.