Maria Elysia Nunes Nápoles Moreira Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

- Coordenação e gestão de equipes multidisciplinares e fornecedores.- Desenvolvimento e implementação de estratégias de conteúdo e ativação digitais em integração com planejamento de marca e objetivos de negócios.- Gestão e execução operacional de campanhas digitais com diferentes focos e KPIs. (concepção, briefing, integração, delegação, acompanhamento, otimização, controle de orçamento e reportes)- Definição, acompanhamento, análise e reportes de KPIs em diferentes projetos e com… Show more - Coordenação e gestão de equipes multidisciplinares e fornecedores.- Desenvolvimento e implementação de estratégias de conteúdo e ativação digitais em integração com planejamento de marca e objetivos de negócios.- Gestão e execução operacional de campanhas digitais com diferentes focos e KPIs. (concepção, briefing, integração, delegação, acompanhamento, otimização, controle de orçamento e reportes)- Definição, acompanhamento, análise e reportes de KPIs em diferentes projetos e com objetivos variados. Testes para melhorias e ações data-driven.- Desenvolvimento de estratégias de SEO e otimizações contínuas e progressivas com resultados comprovados. Show less

Translation, version, localization and interpretation of multimedia content for different areas, markets and sciences. Simultaneous and Consecutive interpretation at meetings, fairs, events, visits and FamTrips with groups and individuals.Some clients: Calvin Klein, WalMart, DuPont, Editora Abril, Procter & Gamble, C&A, Sabesp, Orsa Florestal, Fibria, Syngenta, Toshiba, Cirque Du Soleil, Cooper Cameron, Grupo Iguatemi, Toyota, SESC, Pampers, among others.

São Paulo, São Paulo, Brazil

Responsible for planning online and offline communication strategies with definition of marketing and media mix, target, KPIs, as well as tactical plan to achieve the objectives set for communication and business:● Management of teams focused on: community management, monitoring, content and copywriting, video, design, development, programming, media and activation, among others;● Content and operation planning and management;● Monitoring and ensuring message alignment in on/offline… Show more Responsible for planning online and offline communication strategies with definition of marketing and media mix, target, KPIs, as well as tactical plan to achieve the objectives set for communication and business:● Management of teams focused on: community management, monitoring, content and copywriting, video, design, development, programming, media and activation, among others;● Content and operation planning and management;● Monitoring and ensuring message alignment in on/offline and hybrid campaigns and actions;● Monitoring of technologies, networks and news to monitor opportunities and threats for all agency clients, as well as active and passive proposals for prospects and clients development; ● Definition and implementation of brand strategy and positioning in the owned and paid media;● Development, implementation and monitoring of SEO and SEM strategy;● Leading of weekly meetings and daily touch points with the main stakeholders and employees involved in the accounts;● Planning, execution and monitoring of media plans, as well as alignment between content and media;● Definition and monitoring of measurable reach and engagement KPIs;● Continuous optimization of performance and promotion of always on and promotional campaigns, as well as their alignment with offline media and KPIs; ● Development and monitoring of digital strategy involving portals and main social networks, in addition to Always-on and promotional campaigns;● Periodic presentation of reports and results (in person and remote). Show less

São Paulo

Responsible for the management of all institutional and on and offline brand campaigns content, as well as for the development and alignment of 360º planning:● Management of community management team, including listening for decision making, support in crisis prevention, monitoring of opportunities and alignment between communication and clients’ costumer services;● Analysis and periodic alignment of planned versus executed actions, in addition to monitoring results and alignment with… Show more Responsible for the management of all institutional and on and offline brand campaigns content, as well as for the development and alignment of 360º planning:● Management of community management team, including listening for decision making, support in crisis prevention, monitoring of opportunities and alignment between communication and clients’ costumer services;● Analysis and periodic alignment of planned versus executed actions, in addition to monitoring results and alignment with the market and objectives;● Definition and implementation of brand strategy and positioning in the main own and paid channels;● Promotion of meetings with the main digital players, such as Google, LinkedIn and Facebook;● Planning, development, implementation and monitoring of SEO and e-CRM strategies;● Team management, as well as periodic brainstorms to encourage disruptive thinking, especially in accounts with a greater comfort zone;● Planning, monitoring, adjusting and reporting of media campaigns;● Periodic presentation (in person and remote) of reports and results, as well as proposals for continuity and development of performance of the clients. Show less

São Paulo Area, Brazil

São Paulo Area, Brazil

Comunicação Corporativa No Digital

Comunicação Social, Publicidade E Propaganda