Maria Escalza Sagnier Email & Phone Number

Spain

Ciudad De México, México

- Aligning purpose with Marketing and Growth for the planification and launch of campaigns ensuring we have a shared vision across the organization- Evaluating the impact of initiatives through quantitative analysis to refine strategies and optimize business outcomes- Developing initiatives that drive acquisition, engagement, and customer retention and coordinating the executing of these with the different internal channels: Growth, Marketing SEO, Performance Marketing and Telesales… Show more - Aligning purpose with Marketing and Growth for the planification and launch of campaigns ensuring we have a shared vision across the organization- Evaluating the impact of initiatives through quantitative analysis to refine strategies and optimize business outcomes- Developing initiatives that drive acquisition, engagement, and customer retention and coordinating the executing of these with the different internal channels: Growth, Marketing SEO, Performance Marketing and Telesales - Defining KPIs for Digital payments and understanding behaviors to identify opportunities- Responsible for having a deep understanding of the needs of our Merchants regarding Online Payments- Coordinating with product teams on the launch of new functionalities within Online Payments Show less

Barcelona Y Alrededores

- Led project management for SaaS implementation in >5 countries- Developed plans targeting all different partner segments through different countries and channels by assessing costs, return and scalability- Defined commercial teams structure, built teams from 0 up to 20 people and a generation machine that generated from 200 monthly leads to 1000 - Monitored targets for commercial teams and analyzed all the commercial funnel to improve conversion rates and achieve 25% growth… Show more - Led project management for SaaS implementation in >5 countries- Developed plans targeting all different partner segments through different countries and channels by assessing costs, return and scalability- Defined commercial teams structure, built teams from 0 up to 20 people and a generation machine that generated from 200 monthly leads to 1000 - Monitored targets for commercial teams and analyzed all the commercial funnel to improve conversion rates and achieve 25% growth MoM- Coordinated product teams on the development / improvement of new and existing features Show less

Barcelona Y Alrededores

- Defined sales strategy with local sales teams across 4 different countries (>50 sales executives per team)- Organized sales teams to reach monthly partners acquisition goals of over 3000 new restaurants in all operative cities (>900 cities)- Worked closely with account management teams to reduce churn to 10% and ensure partners growth who generated more than 700K€ of monthly revenue- Built new processes to improve our CRM, optimized sales process by reducing manual inputs… Show more - Defined sales strategy with local sales teams across 4 different countries (>50 sales executives per team)- Organized sales teams to reach monthly partners acquisition goals of over 3000 new restaurants in all operative cities (>900 cities)- Worked closely with account management teams to reduce churn to 10% and ensure partners growth who generated more than 700K€ of monthly revenue- Built new processes to improve our CRM, optimized sales process by reducing manual inputs for more than 20%- Supported the hiring process for both sales and account management teams in different countries where teams’ headcount grew by 4x Show less

Barcelona Y Alrededores, España

- Defined, together with each head of sales, monthly goals for all sales teams (15 countries within EMEA)- Analyzed the performance of more than 40 team members to identify improvement opportunities- Kept a close eye on each of the country's P&L to take action such as implementing renegotiation strategies to more than 5K partners- Performed all specific analysis on sales unit economics KPIs to adopt best practices and identify improvement areas

Barcelona Y Alrededores, España

- Involved in different projects from several industries (mainly retail and pharmaceutical industry) where Agile methodologies were applied- Took on the role of PMO between local teams in Europe and the Core team based in Barcelona- Participated in all the functional design to change all the customer contact management strategy in a team of more than 20 people in 10 months- Managed a team by delegating tasks to the different members to ensure tasks completion within the allocated… Show more - Involved in different projects from several industries (mainly retail and pharmaceutical industry) where Agile methodologies were applied- Took on the role of PMO between local teams in Europe and the Core team based in Barcelona- Participated in all the functional design to change all the customer contact management strategy in a team of more than 20 people in 10 months- Managed a team by delegating tasks to the different members to ensure tasks completion within the allocated time frame Show less

Barcelona Y Alrededores, España

- Supported the digital marketing strategy in world's biggest fashion retail industries.- Studied Social Media strategies by analyzing data, investigating and benchmarking the competition.

París Y Alrededores, Francia

- Organized press releases: looked for content and coordinated the proceeding of the event.- Granted weekly reports to marketing and senior management presenting proposals for internal organization.

Barcelona

- Helped to improve the quantity and quality of Airbnb’s listings in Spain and managed supply acquisition ambassadors in Spain and Portugal - Analyzed and benchmarked existing supply to identify opportunities and build our host network in order to provide the best possible experiences to guests. - Collaborated with the supply specialists to identify strategies to grow the market and set priorities to execute on opportunities.- Managed effective relationships with other key functions… Show more - Helped to improve the quantity and quality of Airbnb’s listings in Spain and managed supply acquisition ambassadors in Spain and Portugal - Analyzed and benchmarked existing supply to identify opportunities and build our host network in order to provide the best possible experiences to guests. - Collaborated with the supply specialists to identify strategies to grow the market and set priorities to execute on opportunities.- Managed effective relationships with other key functions (marketing, PR, legal, product, analytics) to ensure seamless operations and consistent messaging to local hosts.- Provided regular upward reporting to management. Show less

Barcelona Y Alrededores, España

Responsibilities:- Helped prepare all the documentation for the SOX auditory - Collaborated with the purchases department assisting 100-200 customers with purchase decisions.

Barcelona Y Alrededores, España

Responsibilities:- Developed and executed marketing and business publicity plans including press coverage.- Collaborated with the communications team with managing reservations and clients.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration, Management And Operations, Exchange Program