With a solid foundation in design, marketing, and leadership, I brought over six years of experience to my role as Head of Design. As the lead designer at Strativise (Marketing Agency), I collaborated closely with clients to create impactful designs, such as branch logos, wireframes, social media assets, email templates, and websites that consistently exceeded expectations. My expertise extended to developing compelling visual identities, user-friendly interfaces, and engaging marketing… Show more With a solid foundation in design, marketing, and leadership, I brought over six years of experience to my role as Head of Design. As the lead designer at Strativise (Marketing Agency), I collaborated closely with clients to create impactful designs, such as branch logos, wireframes, social media assets, email templates, and websites that consistently exceeded expectations. My expertise extended to developing compelling visual identities, user-friendly interfaces, and engaging marketing materials that contributed to client success.· Led the design department in conceptualizing and implementing creative strategies for websites, marketing collateral, and branding initiatives, overseeing projects from inception to completion to ensure timely and high-quality deliverables.· Worked collaboratively with cross-functional teams to grasp project requirements and objectives, fostering effective communication and alignment throughout the design process.· Provided clear creative direction, nurturing a culture of innovation and excellence to drive continuous improvement.· Upheld brand guidelines to maintain consistency across all design projects, ensuring cohesive and impactful visual representations.· Streamlined design processes and enhanced output quality to optimize efficiency and effectiveness. Show less

Specializing in crafting brand identities, impactful logos, and user-friendly websites, I drive our team to deliver exceptional design solutions across various mediums. My expertise extends to web design, social media strategies, creative direction, brand identity development, logo design, collateral design, packaging, menu design, and more. Having successfully led and completed over 80 projects across diverse industries, I take pride in consistently delivering exceptional results and ensuring… Show more Specializing in crafting brand identities, impactful logos, and user-friendly websites, I drive our team to deliver exceptional design solutions across various mediums. My expertise extends to web design, social media strategies, creative direction, brand identity development, logo design, collateral design, packaging, menu design, and more. Having successfully led and completed over 80 projects across diverse industries, I take pride in consistently delivering exceptional results and ensuring client success.· Creative Leadership: Lead the creative team in conceptualizing and executing innovative design concepts aligned with our brand vision and objectives.· Strategic Planning: Develop creative strategies driving brand growth and engagement across all touch points.· Design Direction: Set the overall visual direction for our client's brands, ensuring consistency and impact across branding, web design, and marketing collateral.· Project Management: Oversee the execution of design projects from conception to completion, ensuring deadlines are met and deliverables exceed expectations.· Client Engagement: Work closely with clients to understand their design needs and objectives, presenting creative solutions that resonate with their target audience.· Team Development: Mentor and develop team members, fostering a culture of creativity, collaboration, and excellence.· Market Research: Stay informed of industry trends and best practices, integrating new ideas and approaches into the creative process. Show less

∙ Managed the location’s tours, wellness programs, and retail area.∙ Ensure expenses and sales in this department were in line with budgeted, revenues and profitability targets.∙ Created and implemented strategies that increased revenues of tours and travel by 34% and retail by 52%. ∙ Developed new activities in order to provide excellent guest experiences.

∙ Managed all marketing and sales initiatives∙ Developed and implemented a marketing plan for all events and activities throughout the year.∙ Oversaw the creation of graphic designs for BTL and ATL advertising. ∙ Managed all social media accounts, leading to a 28% increase in organic followers. ∙ Created strategic partnerships with over 10 local businesses, primarily in tourism, in order to drive revenue.

∙ In charge of all the operations for Central America's women's clothing line.∙ Developed first-year operating budget and projections. ∙ Performed all duties of Operations Manager, including, but not limited to, inventory management, responding to and taking action on customer reviews, presenting daily and monthly sales and expense reports.∙ Implemented marketing strategies according to the Guatemalan market.∙ Helped increase revenue by more than 23%.

∙ Implemented digital marketing plans for over 30 companies in Guatemala City.∙ Helped companies to reach sales targets, acquire new customers, and retain existing ones.∙ Presented weekly and monthly campaign results and new strategies.

∙ Purchased clothes and footwear from Guatemalan, Mexican and Chinese suppliers.Looked up prices and found the highest-quality items for the lowest price. ∙ Selected the best products according to the market’s needs and trends.∙ Worked with analysts to monitor and maintain inventory levels.∙ Coordinated with national and international suppliers along with warehouse staff to ensure that purchase orders were received on time. ∙ Created strategies to sell 180+ inventory in less… Show more ∙ Purchased clothes and footwear from Guatemalan, Mexican and Chinese suppliers.Looked up prices and found the highest-quality items for the lowest price. ∙ Selected the best products according to the market’s needs and trends.∙ Worked with analysts to monitor and maintain inventory levels.∙ Coordinated with national and international suppliers along with warehouse staff to ensure that purchase orders were received on time. ∙ Created strategies to sell 180+ inventory in less than 2 months, increasing sales by 45%. Show less