Maria Fernanda Römer-Cabezas Email & Phone Number

Miami, FL, US

Miami, Florida, US

TOAST-IT is a latina owned food brand that is disrupting the food industry by creating better-for-you & convenient Latin American food staples

Purchase, New York, US

Lead Finance Revenue Management for PepsiCo Beverages North America South Divisiono Responsible for pricing governance for Division accounts, including tracking pricing exceptions vs. guardrails, tracking override code usage, ensuring broad alignment on new pricing decisions, conducting impact analysis, and holding customer teams accountable to pricing.

Purchase, New York, US

• Financial Planning: lead the US market financial planning processes for PepsiCo’s “Beyond the Bottle” initiative, including the P&L Period Forecast, Annual Operating Plan and Balance Sheet reconciliation. The proper.
• Sales Forecasting: Spearheaded the US Sales Planning Process partnering with cross functional groups to develop period and full year sales forecasts. Responsible for communicating targets to the Marketing team, report.
• Data Analytics: Responsible for analyzing large amounts of consumer data to advise management on general consumer behavior.
• Financial Models: Created mid & long-term financial models which were used in executive decks and brand discussions with leadership.
• Revenue Management: o Lead Revenue Management across channels, analyzing all aspects of the customer pricing, promotions and innovation.o Analyzed Return on Investment on different marketing initiatives to advice.
• eCommerce: Cooperated in a migration project to a new e-commerce platform, assessing all financial and business implications.

New York, New York, US

• Risk Management: o Project Manager of the Key Operational Risk Metrics Enhancement Project for the Consumer business in Latam. Conducted an effort to identify Key Operational Risks within the business, designed.
• Data Visualization: Enhanced the transparency and utility of the regional governance decks through innovative reporting and active participation in the formulation of solutions to complex risk related issues.

New York, New York, US

• Data Analytics & Financial Models: Designed and administered a macroeconomic dashboard measuring Venezuela’s macroeconomic metrics to estimate business feasibility. This dashboard was used on several national and.
• Financial Planning: Lead the topline financial planning processes, including the period and annual sales forecasts. Responsible for communicating performance metrics and targets to the Marketing & Sales teams.
• Revenue Management: Worked with cross functional groups to find growth opportunities within the channels through pricing and promotions.

New York, New York, US

• Accounting: Managed all aspects of Expense Report posting in SAP and reconciliation of the Account Payables account.
• Process Improvement: Implemented a new expense system for employees introducing a new expense card, which decreased the number of expense reports by 60%. Developed a tool measuring monthly individual expenses in order.

• Assessed the productivity, profitability and social responsibility of an extended list of companies in order to rank the 100 most influential companies in Venezuela, published in VENAMCHAM (Venezuelan-American Chamber.
• Won best price on an article describing the effects of a possible devaluation of the Venezuelan currency and its business implications, published in VENAMCHAM magazine, September 2012.

Master Of Business Administration (Mba)

Managerial Economics