Maria Fernanda Baez Email & Phone Number

Wooster, Oh, Us

Leads the development and implementation of global Latin American focused marketing strategies, collaborating with marketing leadership and international teams. Provided expertise on Latin American market trends, consumer behavior, and competitive landscape.Worked closely with Latin American sales managers to align sales and marketing efforts, establishing goals and identifying market opportunities. Facilitated seamless communication between teams to maximize revenue and market share.Collaborates with advertising agency Dentsu LATAM to conceptualize, develop, and execute diverse marketing campaigns targeting the Latin American audience. Ensured campaigns were culturally resonant and aligned with brand objectives.Executes targeted marketing strategies for Hispanic markets in the US, enhancing brand awareness and engagement within the Latin community. Developed impactful campaigns tailored to cultural values and preferences, contributing to increased brand visibility.

Collaborated closely with Latin American partners to develop and execute impactful marketing activities, tailoring initiatives to the unique market dynamics of each country. Formulated strategic plans that effectively promoted the brand and drove growth in these specific markets. Crafted compelling campaigns in Spanish that resonated with the local audience, resulting in increased brand visibility and engagement.

Wooster, Ohio

Worked with the international and domestic markets to support account with marketing and sales activities.

Colombia

- Developed trade marketing strategies focused on point of sales according with main brand communication towards end consumers.- Developed market research in order to make good decisions focused on the consumer needs and their purchase behaviour.- Accomplished BTL activities in strategic places in main cities (shopping centers, shopping zones) making an impact in sales

London, United Kingdom

- Executed marketing research to understand the Latin American community in London- Developed additional services to increase sales - Informed customers about 0% scheme that the company has developed for potential customers.

Colombia

- Developed business strategies in different sales channels such as: supermarkets, convenience stores etc. - Executed advertising strategies and designed promotions for customers. - Trained sales staff and tracked sales volume.- Controlled the budget for the Trade Marketing area, producing a monthly report, as well as, a volume sales report, according to the offers of the month.- Took part in weekly project meetings to monitor projects of new launches, promotions and offers.- Managed a group of people who were responsible for delivering the products to customers, incentivised with special prizes depending on their results.

Colombia

- Developed all sales reports monthly, producing an analysis of results.- Actively identified issues which had an adverse impact on the volume of sales such as competitors, economical issues, among others.

Colombia

- Analyzed and developed monthly sales reports demonstrating to directors and managers aspects that should be improved, such as, new multipacks, specific strategies by sales channels, as well as, the results of some promotions.

Certificate In Business Strategy, Pass

Business Strategy is a 6-week, 30-35 hour online certificate program from Harvard Business School. Business Strategy equips professionals.

Msc. International Marketing, International Marketing, Merit Level

Focusing on intellectual development skills such as marketing analysis and creativity which enable me to function effectively.

Strategic Marketing

Professional skills developed in the marketing field to analyze the components and determinants of real demand.

Bachelor'S Degree, Industrial Engineering