As the Head of Retail and Customer Service at Haight Clothing, I am instrumental in crafting and implementing strategies to nurture the retail team and elevate our physical retail operations as well as our digital customer service. Since joining Haight, I've been dedicated to laying a robust foundation for growth by:• Establishing scalable and sustainable processes• Redefining the company culture with a focus on customer and retail-centric values• Designing new employee experiences and training programs for the retail team, fostering a learning culture centered around individual development and internal promotions• Collaborating on the creation of an in-store customer experience that emphasizes all touchpoints between our customers and our brand, delivering memorable, unique, and outstanding service in our physical spaces.• Re-designing and enhancing the potential of our online customer service by overdelivering on our clients expectationsIn my role, I drive initiatives to enhance the overall retail experience and contribute to the success of Haight Clothing's expansion.

Visual storyteller of human life

• Strategizing and executing the growth of the business in the West Coast• Responsible for optimizing the commercial performance of the businesses in West Coast Canada• Reviewing inventory management processes, minimizing stock loss and managing inventory• Monitoring monthly P&L statements to identify and implement strategies to manage controllable expenses and drive profitability in stores• Building the team’s capability to review, investigate and respond to retail reporting and empowering them to confidently discuss performance on a regular basis with their teams • Collaborating with the business development team to manage amenity and wholesale accounts to ensure standards are met and sales maximized.• Building workforce plans for store cluster that maximize productivity within wage budgets• Analyzing product mix, best sellers and benchmark with comparable stores• Leading the recruitment of Store Managers and supporting them in recruiting and retaining best in class Consultants for their stores.• Actively training, motivating and coaching Store Managers

Overseeing the Retail operations of Aesop Brazil.• Coordinating store openings, launching events and renovations • P&L monthly management, identify controllable expenses and drive profitability in stores • Implementing company’s procedures as it relates to operations of the stores • Performing operational training and ensure proper upkeep of store and customer service standards are met • Coordinating staffing including the recruitment, training, ongoing development and retention of high skilled team of retail consultants • Scheduling and managing timesheets and vacations of all 6 Retail Consultants • Managing and developing a team of 6 Retail Consultants with focus on customer experience and performance • Coaching and discussing performance on a regular basis with retail consultants according to a personal development plan • Executing the full count of inventory in the stores and managing products per batch • Planning and ordering international supply based on sales forecast alongside the supply chain team • Checking the legal requirements inside the store according to local rules • Ensuring brand alignment of the business’ operation in Brazil while coordinating it with the Australian and USA offices

Executing day-to-day store operations for the signature stores in Brazil since its conception with the opening of Aesop Oscar Freire. As store manager of the first Brazilian location my responsibilities included: • Recruitment, training and ongoing development of the first retail store consultants. • Managing and developing a team of 3 Retail Consultants with focus on customer experience and performance • Defining alongside the New York office the wages and benefits package to suit the business’ budget and fit within the market and requirements for the role • Ensuring the customer service is kept up to the brand’s high standards. • Planning and executing local marketing activities to drive foot traffic to the store and increase brand awareness • Coordinating the translation of all marketing assets from English to Portuguese • Coordinating the implementation of marketing campaigns in store

During my first months at Aesop I had the opportunity to be trained in Miami and coordinate the opening and management of the first permanent signature store in Florida.

Startshine Marketing is an Australian group of beauty brands. During my time working as PR for Starshine I was responsible for: • The branding of a new range of cosmetics targeting the high end consumer • Search, hire and coordination of the advertising agency that created the style guide for the new range • Coordinating all social media channels, blog posting and digital partnerships• Analysis of online sales data and campaign ROI • Planning, executing and coordinating internal communication and staff events

As Retail District Manager I was managing simultaneously over 4 pop-up stores located in Melbourne's premium shopping centers and 15 staff for this Australian high-end skincare brand. My duties included but weren't limited to:• Recruitment of performance-driven sales staff• Training of sales staff• Scheduling of 15 sales staff across 4 pop-up stores• Planning and execution of internal events