Maria Fernanda Llanes Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid

Mexico City

Throughout these 4 years, I developed and implemented media strategies for AAA clients, developing creative and disruptive campaigns for various international brands across different platforms, including online and offline media. With these campaigns, I successfully generated over $17.9 million in sales, consistently surpassing annual quotas by 10-15%. Additionally, I successfully established a new market and client portfolio for a television channel in Mexico, collaborating with media agencies and securing over 25 annual contracts with innovative proposals including strategies with product placement, influencer negotiations, and multi-platform campaigns. My focus on customer service, creative solutions across diverse platforms, and analytical capabilities contributed to the clients' KPIs. I maintained strong relationships with major advertisers such as P&G, Grupo Bimbo, L’Oreal, Kia Motors, Henkel, among others, resulting in a 100% retention rate and successful annual negotiations for four consecutive periods

Mexico City

In 2016, I developed innovative advertising strategies for prominent events in broadcast television such as the Eurocopa, Champions League, and reality shows like MasterChef and Mexico's Got Talent. I led the creative team for an annual campaign with ground-breaking product placement for an automotive industry client, implementing one of the most innovative strategies in the company's history. This involved actions on social media, TV, and content marketing. My focus on innovation in both online and offline campaigns increased the average monthly advertising spending by 12%, leading to reinvestments from my client portfolio. Furthermore, I successfully maximized return on investment (ROI) in advertising campaigns, averaging 5-10%, through continuous planning, monitoring, and analysis of campaigns.

Mexico City

I effectively tracked business development opportunities by establishing strong relationships with multinational clients through compelling proposals. This resulted in a significant increase in the number of pitches we participated in, and we were selected to implement design and branding strategies, particularly with clients such as Grupo Bimbo at both, national and international levels. I implemented a working process for the design team that improved project delivery efficiency, enhancing customer satisfaction with disruptive proposals and ensuring timely delivery.

Digital Marketing Operations, Digital Marketing

Bachelor'S Degree, International Marketing

Minor: Strategy, branding and positioning

Studies Abroad, Interntational Marketing