I was born in Rio de Janeiro, Brazil, and started my career in advertising working in marketing roles for more than ten years. My time leading account teams on global and regional campaigns, and working with major brands such as Coca-Cola, International Olympic Committee, Qatar Olympic Committee, and JW Marriott has made me a flexible, resourceful professional, who is highly driven by consumer needs and desires. In 2018, I moved to Dubai, and based on my previous marketing experience, I pivoted to luxury tourism. A year later, I founded PM Travel with my partner Polly Martinez. A tailor-made luxury travel agency focused on creating unique experiences through ultra-personalized service.