Maria Fernanda Puerta Email & Phone Number

Grenoble, Fr

Grenoble, Auvergne-Rhône-Alpes, France

Grenoble, Auvergne-Rhône-Alpes, France

Responsible for the acquisition of new customers for Spartoo.com in Croatia and Spain:-Develop partnerships.-Price comparison sites: Feed optimization, increasing traffic and conversions.-Affiliation Management : Optimization of affiliates for brand visibility and conversions.-Display: Follow up and optimization of display and retargeting advertising campaigns (Criteo, Facebook Ads, RTB).Analyse, monitor and optimize the KPIs and the e-business performances with a ROI mindset.

Paris Area, France

Responsible of key project management with internal and external clients and networking with key countries throughout their digital ecosystem, supporting the Global Digital Team with focus on a social listening approach along with digital performance monitoring.-Supported the planning of the global influencer event for one of the biggest dairy brands, inviting 22 top influencers from around the world. -Created content guidelines and supported content creation for the global merge of social media accounts for more than 27 countries.

Bogotá D.C. Area, Colombia

Accounts: Ara Supermarkets ( Portuguese Retail Group-Jerónimo Martins) , Bimbo (Mexican Multinational Bakery Company); Sweet baked goods, Bread, Tortillas and Government Campaign.Responsible for strategically guiding retail and FMCG clients in their development, execution and follow up of communication campaigns, integrating multiple stakeholders, both internal and external (Strategic planning, Digital, Creative, Media agency, BTL agency, PR ) making sure the proposals are on time, within the budget and achieve the strategic brand objectives aligned with the brief. -In charge of making sure the team is always up to date on market trends to make successful proposals that add value to the client in their different communication channels.-Manage team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged. -Report senior management on the progress of accounts, monitoring budgets and profits, and ensuring team members receive the training and resources they need to effectively carry out their work.Defined local strategies for Ara stores in terms of communication channels (Digital/ATL/BTL) in order to attract consumers. Achieved 10 million monthly consumers.- Opened 500 stores in 5 years of operation.- Top of mind in first region (after 5 years from opening the first store) and #2 for the second and third region (after 2 years from opening first store).

Bogotá D.C. Area, Colombia

Accounts: Bimbo (FMCG) Sweet Baked Goods and Tortillas, Ara supermarkets -Jerónimo Martins Colombia (Retail).-Lead production of day to day promotional material for the online and offline channels for Ara stores and Bimbo product campaigns. (Website, Brochures, TV, Radio, OOH, Print, POP, Social Media platforms).-Understand client business and structure in order to optimize their budget and offer the right tools and solutions. -Managed all aspects of the client business providing superior customer service while maximizing market opportunities according to the client needs. -Supervised creation of monthly content calendar and reports for social media networks for 7 accounts for both Bimbo brands and Ara stores.-Developed and implemented the digital strategy for the Ara stores, attaining 200.000 followers and 5.4% of engagement in less than 1 year for Facebook plarform.-Worked with creative and production departments to organize local TV / photo shoots and postproduction for Bimbo brands: Vital bread portfolio/ New products for Artesano bread portfolio Chocotost/Mr Brown/Pipiolo/Dunitas/Iron kids/Surf&Skate (Sweet Baked Goods).

Bogotá D.C. Area, Colombia

Accounts: Ara supermarkets -Jerónimo Martins Colombia (Retail)-Supported the creation, development and implementation of the marketing and communication campaign for the launching of the hard discount supermarkets in Colombia Ara (Jerónimo Martins Group) exceeding the expected number of customers in 2013 by 25%.-Directly in charge of the development and logistics of the weekly promotional brochures for the first region from their design to their distribution, 50.000 copies distributed for the first dozen of stores.-Established efficient work processes with creative team achieving a reduction in 25% of the time spent in the design process for the 52 promotional catalogs of the year.

Bogotá

Accounts: Jerónimo Martins Colombia (Retail), Pfizer, Pavimentos de Colombia.Benchmark monitoring throughout the different media for the Bimbo de Colombia, Pfizer and Pavimentos de Colombia accounts.

Master Of Science - Ms, Marketing

Financial Times Executive Education ranking 2020 -Top 6 in France Program: Digital Marketing, Strategic Management, Marketing Management.

Diplomado, Marketing Digital

Bachelor'S Degree (Bac +5), Business Administration And Management, General