Maria Fernanda Urdaneta Email and Phone Number
Experience in purchasing, commercial, strategic, and operational roles in different countries. Fourteen years in retail sector (buying, selling strategy and inventory). Proved success growing categories using data analytics, resulting in sales increases. Up to date in market trends to exploit commercial opportunities. Excellent communicator with experience doing C level negotiations. Attention to detail, resilient, comfortable with changes, eager to learn and share experiences every day.
Constantinou Group
View- Website:
- constantinou.com
- Employees:
- 18
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Gerente De Categoría RegionalConstantinou GroupPanama -
Regional Category ManagerConstantinou Group Feb 2021 - PresentPanamá- Manage P/L responsibility for 3 categories: Toys, Sports & Outdoors, Baby in 6 countries: Costa Rica, Honduras, Panamá, Puerto Rico, Dominican Republic and Venezuela. - Coordinates and shares vision with C-Suite executives.- Lead global purchasing system.- Train, develop and mentor planners in each country for strategic planning also local buying to guaranteeing products on shelve on time.- Develop strategies for increasing awareness of categories with our customers.- Identify and select products for e-commerce.- Increasing sales in average 20%. -
Senior BuyerShalom, S.A (Titan) Jul 2013 - Sep 2020Panama, Panama- Full P/L responsibility for seasonal categories: Toys, School, Gifts & Groceries and Umbrella, for 7 Titan stores. - Plan purchases according to company needs, ensuring cost savings during the negotiation process.- Identify trends and buying patterns, to guarantee innovative product supply in stores.- Inventory management, guaranteeing product presence on shelves.- Direct and personal contact with suppliers in different markets.- Identify products for e-commerce. - Average Sales growth of 7% per year.
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Purchasing ManagerCentro Textil El Castillo Nov 2010 - Jun 2013Valencia, Venezuela- Guarantee national and international purchases for Fabrics to maintain inventory levels for 26 EL CASTILLO stores and warehouse. - Defined appropriate strategies that allowed best quality, cost savings and development of innovative products.- Team Manager of 3 analysts.- Developed KPI’s for evaluate the functioning of the department.- Plan purchases according to the needs of the company, evaluated market trends nationally and internationally.- Establish strategic relationships with suppliers.- High-level negotiations with factories in China.
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Senior BuyerCativen - Groupe Casino Mar 2009 - Aug 2010Caracas, Venezuela- Designed assertive strategies, based on category management, for 6 EXITO Hypermarkets and 35 CADA supermarkets, for categories: Christmas, Toys, Sports and Camping, Stationery, Books & Magazines.- Selecting products for innovate assortment with around 3,500 sku´s.- Costs decreased in 10%, using direct purchases from China and Brazil.- Increased profitability in categories higher than estimated in budget, 15%. - Managed a portfolio of over100 suppliers; around 50% were locals, always guaranteeing products on the shelves.- Implementing promotional strategies based on the best value products to increase customer loyalty.- Direct and personal contact with suppliers in markets such as China
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Inventory AdministratorCativen - Groupe Casino Mar 2007 - Mar 2009Caracas, Venezuela- Managed inventory and buying for local categories: Infants, Cereals, Biscuits, Confectionery, Beverages and Snacks, with a catalog of 2,000 products for 65 stores EXITO, CADA and QUE PRECIOS. - Forecasted buying for 60 suppliers.- Planned purchases on ABC products. Based on analysis of market trends according to sales data from the chain and Nielsen. Increasing profits in 20%, making strategic buying decisions.- Coordination of purchase orders, shipments and receipts of merchandise, for the different warehouses of the country. - Parameter settings in store to ensure the presence of products in retail improved inventory levels based on rotation.
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Purchasing AssistantCa Ponche Crema May 2006 - Feb 2007Caracas, Federal District, Venezuela- Placed requisitions and purchase orders by choosing the best offer, considering the specificities of domestic and imported goods, according to inventory levels. For raw products used for making liquor of the company. - Monitored company imports from origin to warehouse.- Supervised the work executed by the freight forwarder regarding the valuation of shipments, nationalization and payments to third parties.- Provided advice on all matters relating to international trade.
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Foreign Trade AuxiliaryUnilever Andina Venezuela Sep 2004 - Sep 2005Caracas, Venezuela- Monitored and tracked imports, implementing controls and optimized time in customs.- Placed purchase orders and imports costs in SAP R/3.- Direct contact with suppliers and brokers.- Provided the necessary support in terms of tariff classification, agreements also provide advice on all matters relating to customs matters.
Maria Fernanda Urdaneta Education Details
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Physical Education Teaching And Coaching -
Eoi - Escuela De Organización IndustrialMarketing -
Advanced Studies In Marketing -
International Business Specialist -
Customs, Logistics, International Business, Trade... -
Colegio YaleBachelor Of Science (B.S.)
Frequently Asked Questions about Maria Fernanda Urdaneta
What company does Maria Fernanda Urdaneta work for?
Maria Fernanda Urdaneta works for Constantinou Group
What is Maria Fernanda Urdaneta's role at the current company?
Maria Fernanda Urdaneta's current role is Gerente de Categoría Regional.
What schools did Maria Fernanda Urdaneta attend?
Maria Fernanda Urdaneta attended Axon Training (Argentina), Eoi - Escuela De Organización Industrial, Universidad Católica Andrés Bello, Universidad Metropolitana (Ve), Universidad 'alejandro De Humboldt', Colegio Yale.
Who are Maria Fernanda Urdaneta's colleagues?
Maria Fernanda Urdaneta's colleagues are Karina Morales, Areiza Ariano, Ioannis Margaronis, Georgia Petrova, Catalin Dinu, Konstantina Kaitsoti.
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