María Fernanda González Torres, Msc Email and Phone Number

Executed media competitive analysis.Generated and communicated clear, compelling, and actionable insights.Created and analyzed audience research.Researched sources and tools such as Nielsen (Wizzad, Arianna).

Executed all traditional media buys (TV, radio, print, OOH) using the agency tool, Intersoft, and Arianna software for post-buy reporting.Communicated with media vendors to optimize placements and ensure campaign effectiveness.Developed monthly media buys based on strategic plans, maintaining budget control throughout the buying cycle up to billing.Managed the billing process for media invoices, ensuring accuracy and timely payments.Handled media campaigns for clients such as Liberty Puerto Rico and Liberty US Virgin Islands.

Managed lead generation campaigns using HubSpot and Salesforce, from setup to optimization.Coordinated meetings and events, handling logistics, scheduling, and managing mailing lists.Executed diverse marketing projects including social media, content creation, email campaigns, and event marketing. Interacted with customers, prospects, and stakeholders across Puerto Rico, Dominican Republic, and the USA, collaborating with partners like Microsoft.

Processed and registered invoices, ensuring accurate documentation and organization.Assisted in resolving billing discrepancies and communicating with vendors and clients regarding invoice inquiries. Handled billing for accounts such as Walgreens Puerto Rico and Kellogg's across Central America, South America, and the Caribbean.

Utilized the agency tool, Intersoft, to prepare and execute media buys across TV, radio, print, and out-of-home (OOH) platforms.Generated Post-Buy and weekly digital reports to track and analyze campaign performance, ensuring alignment with client objectives.Managed communication with media vendors to negotiate rates, placements, and resolve issues promptly. Collaborated with the finance team to oversee the billing process for all offline and online media invoices, ensuring accuracy and timely payments.Managed media campaigns for clients including Procter & Gamble, Kellogg's, Kia, Adidas, and Mars across Puerto Rico, Central America, South America, and the Caribbean.

Assisted in developing and implementing social media strategies to enhance brand visibility and engagement. Created and scheduled social media posts across platforms such as Facebook, Instagram, and Twitter. Monitored social media channels for customer feedback, engagement metrics, and trends to inform strategy adjustments.Collaborated with the content team to develop engaging multimedia content, including graphics, videos, and blog posts.Supported the team in brainstorming and executing creative ideas for social media promotions and collaborations.