Maria Flaherty Email & Phone Number

Skillman, New Jersey, US

Philadelphia, PA, US

Managed digital marketing and customer communications finance and business operations. Liaison with procurement, finance, and legal for contract and SOW review and development, third-party security, and privacy compliance. Managed budgets, vendor and outside service onboarding for Life-Cycle Marketing. Served as financial operations lead for affiliate.

Philadelphia, PA, US

Managed vendor transition for incentive program operations, providing pre-paid cards to qualified customers. Managed card inventory, creation of carrier, and associated consumer messaging. Worked through Master Service Agreement with vendors and SOWs with legal, procurement, and finance. Approved weekly invoicing, bank funding and managed purchase orders.

Blue Bell, PA, US

Consultant to Comcast, addressing issues related to fulfillment of pre-paid cards to customers who qualified for the incentive. Developed and executed RFP. Evaluated vendor responses and team assessment to identify selected supplier. Evaluated suppliers and developed transition plan to new supplier.

Camden, NJ, US

Partnered cross-functionally with sales and brand finance, revenue management, and IT to establish a comprehensive shopper marketing post-event scorecard to guide promotional investment decisions. Project lead for data standards and optimization tool used to guide event investment decisions by providing projected ROI for planned events ($30MM shopper.

Camden, NJ, US

Corporate lead for strategy and all facets of Labels for Education loyalty program. Directed promotion agency with communication and marketing plan, creative and point-of-sale development, trend analysis and program execution. Managed financial and support staff for integrated shopper marketing. Directed all facets of coupon execution and processing for.

Camden, NJ, US

Enhanced the digital presence of the Labels for Education program, increasing program engagement and overall brand awareness.

Camden, NJ, US

Managed all coupon-related and promotion activity (rebates, sweepstakes) for Campbell and affiliates. Provided expertise and set policy for coupon-related matters, ensuring positive retailer relations and active presence in industry forums. Assessed promotion fulfillment agency capabilities and made recommendation for transition of loyalty program..

Camden, NJ, US

Led all facets of consumer promotion coupon activity for Campbell and affiliates, including payment of retailer submissions in excess of $50MM against proper controls. Collaborated with processing vendor, finance, and IT to ensure timely feed of redemption data and relevant marketing reporting. Developed formal vendor assessment tool that provided.

Camden, NJ, US

Managed five print and graphic and promotion vendors, with $8MM in spending for three business units. Capitalized on process efficiencies and vendor strengths to channel work accordingly, resulting in cost savings of $30,000 per year.

Camden, NJ, US

Supported consumer promotion and marketing in three business units through execution, reporting, and analysis of consumer promotion offers, inventory, and fund management. Managed annual spending of $2.5MM. Realized $250,000 in cost savings by assessing workflow, vendor strengths, and aligning with relevant work. Developed promotion fulfillment procedures.

CA

Management lead for Sales Marketing Resource Center administrative, sales service, and premium fulfillment departments. Operated as business lead for site outsourcing due to company acquisition. Developed criteria (IT, warehouse, and processes) for RFP. Collaborated with procurement lead to identify and evaluate potential outsource vendors. Transitioned.

CA

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Finance, General