Advising on areas of cooperation where Dutch and Chinese economic and innovation interests align, as a diplomat of the Ministry of Economic Affairs and Climate Policy.

Responsible for international radio spectrum policy both globally and on European / EU level.

Managing change and business transformation projects at Signify (formerly: Philips Lighting) to enhance business excellence in Europe: applying LEAN, change management and problem solving techniques.

Managing End-to-End transformations at Philips Lighting to enhance customer centricity and operational excellence in the business-market combinations in Europe & Growth Markets.• Definition of winning strategy for business based on detailed understanding of customer and end-user needs, competition and internal strengths & capabilities • Design of solutions based on Lean principles to overcome inefficiencies in the End-to-End customer value chain of innovation, sales and operations• Guiding business and market teams through the implementation and change process

doDivvy is new venture offering a mobile platform (app) on which SME business owners can create a digital name card and smart activation coupons, and add them to all marketing campaigns via a QR code. By scanning the QR code (potential) customers can view the name card or coupon, and then save it on their smartphone and share it with friends. doDivvy coupons are social and targeted, reaching real potential customers. doDivvy facilitates word of mouth promotion enhancing the effectiveness of online and offline marketing efforts as well as utilizing the current (customer-) network better.

China-Inside (www.china-inside.com) is located in Beijing and offers Chinese language and culture courses, as well as volunteering work and (paid) positions for teaching English.• Initiation and set-up of the company• Strategic positioning, business development and communication.

The POP Company offers major consumer goods companies in Asia and South-America SaaS sales force automation tools, retail auditing and consulting services to help Clients increase their in store performance and sales. Clients include Nestle, Unilever, Nokia, ExxonMobil, Pepsi.• P/L and overall management of company in China (Shanghai) - around 70 employees• Sales and account management of key clients• Set up and implementation of targets and performance evaluation system• Improvement of financial reporting system• Successful negotiation of contract with partner field auditing company

The POP Company offers major consumer goods companies in Asia andSouth-America SaaS sales force automation tools, retail auditing and consulting services to help Clients increase their in store performance and sales. Clients include Nestle, Unilever, Nokia, ExxonMobil, Pepsi.Responsible for Service, Process and Organizational Innovation in this fast growing company located in Shanghai: • Partnership development and client acquisition• Development of marketing materials• Due diligence report development for investor• Development of quality controlled 3rd party retail auditing system

Venture Capital firm with investment focus on technology and Cleantech new ventures• Obtained comprehensive overview of various aspects of venture capital• Conducted deal sourcing of potential investment opportunities in Australia• Created model for distribution of proceeds for current fund

KPN Research was the R&D branch of KPN, the Netherlands’ largest telecom services provider. TNO ICT was established at the transition of KPN Research to TNO in 2003, and is the Netherlands’ largest and independent ICT innovation centre.• Market analysis, cost/benefit studies, business modelling, and business case development for new services and techniques in telecommunication and media industry, both quantitatively and qualitatively, to support client's decision making.• Analysis and consultancy on business models around User Generated Content (UGC) via internet and digital TV.

KPN Research was the R&D branch of KPN, the Netherlands’ largest telecom services provider.• Project leader in various projects in Telecom, ranging from advice on 3G network optimization and Quality of Service assurance to SIM card fraud business models.• Work package leader in large EU-funded 3G network simulation project with a mixed Dutch, German and Portuguese project team (size: 9000 man-hours in 2 years) and supervision of subcontractor.• Initiator and project leader of the first joint research effort on UMTS network optimization of KPN with NTT DoCoMo, including 3 month deployment in Tokyo, Japan.• Responsible for project acquisition and account of strategic innovation projects for a major client. • Responsible for the diversification of portfolio and project acquisition of the department Business and Network Optimization (35 FTE) with mobile communication projects. • Quantitative analysis in both fixed and mobile telecom projects, ranging from network optimization to cost / benefit analysis of the introduction of VoIP technology.