Built a demand strategy and team from scratch. Hired and led a team of domain experts, including digital marketing, ABM, and global field marketing, to activate a double funnel strategy (broad-based and account-based marketing). Included multi-channel, awareness, and multi-touch inbound and outbound motions.Pipeline generation: created $1M marketing contribution to pipe. Mentored and enabled inside sales (SDRs) to activate and accelerate leads via the double funnel (broad-based marketing and ABM). Wrote sequences, researched accounts, provided guidance on outbound motions, and created tools for SDRs to understand the ideal customer profile (ICP). Developed an orchestration playbook, and partnered with the Inside Sales leader to plan and orchestrate inbound and outbound multi-touch motions. Guided and directed the launch of the ABM practice. Worked directly with the ABM manager to enable Account Executives and Commercial Account Executives (AEs and CAEs). Provided guidance and education on ABM, strategies for personalization, account research, goals, and objectives. Wrote email templates and created an ABM asset kit of parts that showcased assets by themes, personas, market segment and included talking points. Developed and directed the implementation of the MarTech stack strategy. Enlisted the Marketing Ops lead to help with vetting, interviewing, and building business cases for the stack. Stack included migration from HubSpot to Pardot, adding Qualified to capture demand on the .com site and landing pages, Bizible for multi-touch attribution, Terminus the ABM platform, Unbounce for landing page creation, and Osano for GDPR and cookie compliance. Established the budget for top of funnel demand gen, awareness, ABM, and digital channels. Managed efficient spend on a $750K annual budget for North America and EMEA (UK and Israel).

Design end-to-end integrated marketing campaigns across all phases of the customer buyer lifecycle with a focus on creating strategic demand generation programs to support revenue goals. Lead the effort to establish repeatable processes, templates and best practices for integrated campaign development, with a focus on enabling marketing teams across the globe and driving towards KPIs.Ensure alignment across global marketing functions and geo marketing teams in regard to campaign architecture, objectives, messaging and assets.Manage a dedicated team of marketing managers charged with executing global demand generation programs.Enable regional marketing teams on campaign architecture, regional goals, SYB target and best practices.Establish RACI with cross-functional teams documenting the responsibilities to achieve an effective go-to-market strategy via campaign planning, execution stages, including the definition of goals, messaging, partner integration, and marketing enablement globally.Engage stakeholders across the organization to share status and go-to-market strategies for demand generation programs throughout the lead funnel to sales qualification.Partner with cross-functional teams to accelerate the velocity of leads via target audience assessments and insights with the aim of optimizing the end-to-end customer experience resulting in achieving SYB targets.

Product Marketing for Red Hat products including; Red Hat Enterprise Linux OpenStack Platform, Red Hat Cloud Infrastructure, and Red Hat Enterprise Virtualization.Editor-in-chief. Red Hat Stack: an OpenStack blog. Responsible for content creation, managing contributors and promotion of the blog.Strategic positioning. Collaborate with the field, corporate marketing, and global counterparts to position Red Hat Cloud Infrastructure products not only on a solution basis but on the newest individual product features. Management. Cultivate working relationships with corporate marketing, channel marketing, product management and strategic vendors. Build and grow a team of contributors across various departments and roles. Content creation. Create core tools used across global field marketing, sales, and partner marketing. For example: campaigns-in-a-box, seminars-in-a-box, webinars-in-a-box, sales playbooks, webinars, editorial calendars, solution briefs and emails.Nurture. Develop content and strategies to drive engagement and ultimately conversion from lead to customer.Go to market and campaign strategy. Focus on driving adoption, awareness, and thought leadership around cloud infrastructure, an offering that allows customers to build and manage a private Infrastructure-as-a-Service (IaaS) cloud. Including a private cloud base on OpenStack.Global business unit liaison. Engage and work with colleagues in EMEA, LATAM, APAC and NA, regarding marketing and campaign strategies, planning, budgeting and execution.

Campaigns - Develop integrated marketing campaigns that reach target audience with relevant solutions and offers. Focus includes continually deriving lead generation to fill the lead waterfall throughout the campaign. Create multi-pronged campaigns that are designed to deploy assets and sales engagements during key moments in the buying cycle to produce sales qualified leads. Leverage communications vehicles (print, web, educational webinars, press, analysts) to communicate messaging.Sales Enablement - Create lead waterfall defining lead cycle and qualifying stages from marketing qualified, sales qualified, opportunities, close and on-boarding. Educate sales on how to deliver messages within each stage and qualify prospects. Manage production of sales collateral that delivers value proposition and key selling points, includes webinars, white papers, case studies, kill sheets, TCO reports, testimonials, and 3rd party assessments. Fully integrate marketing collateral, telemarketing firm, direct sales and partners to enhance campaigns and results.Solutions - Build and launch solution bundles, new products and feature enhancements. Work closely with product, solution architects and sales to package solutions and execute on campaigns.Campaign Management and Measurement – Effectively roll out and manage all campaigns, track results and ROI. Utilize available tools such as Salesforce.com, marketing automation system and Google Analytics.Vendor Management: Negotiate and communicate requirements for special projects. Ensure deadlines and deliverables arrive on time and expertly executed. Analysis - Conduct market research to understand competitors, and select target markets, identify verticals and develop buyer personas.Team Lead - Serve as Marketing representative for cross-functional projects. Create and communicate marketing requirements to cross-functional team leads and departments including Engineering, Support, Sales, and Product Management.

- Designed strategy around social media included growing Facebook fan base from 1000 fans to over 8500. Creating "voice/persona" of Physique 57 to actively engage fan base.- Deployed integrated campaigns to support new studio launches and new DVD launches.- Cultivated key influencers to act as brand ambassadors on Facebook and Twitter. Worked with PR firm, in-house marketing department and CEO to integrate social media into general marketing mix.

* Specialize in helping community based organizations define and execute short-term marketing goals by leveraging their existing footprint in their community. * Collaborate with organizations to understand immediate needs and design supplemental plans that bolster existing communications programs to achieve increased awareness and promote organization’s mission. Focus on introducing and/or increasing use of grassroots/word-of-mouth marketing and social media tools (Facebook fan pages, Cause application, Twitter hash tag campaigns and PSAs).* Consciously craft marketing communications strategies that integrate organization’s available range of resources to achieve optimal success. * Astute project manager driving completion of high-quality deliverables from volunteers and staff while ensuring organization’s objectives and goals are met.

• Actively cultivate and manage client relationships, including third party agencies and bloggers.• Generate engaging content for social networking mediums (Facebook, Twitter, YouTube, etc.) and create strategies for third party content that enriches the overall user experience, keeps the community fresh for frequent visitors and encourages a viral loop.• Develop and manage social media marketing campaigns for clients that effectively drive brand awareness. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for enhancing said campaigns.• Manage the day-to-day content generation for client’s Facebook Fan Page, monitor responses, and identify opportunities for individual fan engagement to further brand’s awareness and drive traffic to corporate web page. • Provide continual monitoring of client’s social presence, growth of online communities, participation levels and fan interest. • Stay up-to-date on the ever evolving technologies in social networking, the blogosphere, search tools and Web 2.0.• Work closely with seo director, clients and third party agencies to create innovative and engaging campaigns.

• Collaborated in the creation, promotion and maintenance of marketing materials and communications associated with Franklin Templeton’s global training program for Financial Advisors. Led the development of 6 training programs and managed 30 inventoried marketing pieces.• Drove the completion of multiple projects—ranging from content creation and literature maintenance—with cross-functional teams to ensure high-quality, error-free, and compliant marketing pieces, including: brochures, white papers, emails, web copy, flyers, business building programs and weekly business builder ideas. • Identified efficiencies for literature development, production and maintenance, amounting to over $35k in cost savings for FY08.• Conducted ongoing competitive analysis to identify opportunities for new marketing initiatives and methods for enhancing existing programs. Introduced business partners and stakeholders to current trends and insights, enabling team and managing director to stay-abreast of developments from direct competitors.

• Managed administration of Pacesetter award survey to over 50 Bay Area Fortune 500 companies. Included restructuring scoring process and analyzing results to determine Pacesetter recipients.• Built upon existing relationships between PBWC and participating Fortune 500 companies, created new relationships within departments such as human resources, marketing and corporate communications.• Interacted and fielded questions with participating companies, communicated deadlines and provided support

• Organize and coordinate training sessions for 25 women. Includes obtaining instructors, and classroom materials• Maintain budget, manage cash flow and assist in grant and proposal writing• Act as accountant, media relations, marketing, volunteer coordinator, and office manager• Initiate and develop an array of internal and external communications for participants, volunteers and media. Prepare collateral marketing materials• Identify, cultivate and obtain corporate sponsors for events and trainings• Participate in the strategic development of the Institute• Create and maintain databases• Prepare direct mailings• Monitor performance of lead generation activities• Support the President, board members, constituents, and public

• Managed online advertising purchases for 2 channels with multiple vendors, included ROI analysis of performance, maintenance of online presence for said channels, and assisted in the control of brand image• Initiated and cultivated professional relationships with various media groups and agencies