María García Fernández Email & Phone Number

Madrid Y Alrededores, España

Client: www.bancosantander.es Banking. Madrid. SpainRecertification Project Clip of the Corporate University of the Santander Group (Certification of the European Foundation for Management Development -EFMD-)Collaboration and coordination during the different phases of Recertification:1. Sign off and presentation of the project, preparing the agenda with senior executives of the Bank, mobilizing stakeholders and collection of materials 2. Development of the auto-evaluation report presenting the evolution and achievements of the Organization since the initial accreditation, the current situation and SWOT analysis and future challenges. 3. Preparation, logistics and simulation of day D. Overall coordination of the visit of EFMD, both logistically and interviews with executives of the bank.Accomplishments:Banco Santander obtained Recertification by the prestigious think tank EFMD -the most important European training and one of the most important worldwide

Madrid Y Alrededores, España

Client: www.bankia.es Banking. Madrid. Spain. Design and development of e-learning training modelAfter the integration of the seven savings banks became essential the following Change management plan lead by myself with a multidisciplinary team, thanks to coordination, scheduling and monitoring of internal control.1. Staff training to ensure the proper functioning and knowledge of normal operating office by the branches network.2. Development of online training activities for the employees based on• Meetings with the business to meet the objectives and business requirements for further development tailored to the training.• Development of graphic design and visual identity.• Development and validation storyboard customer• Technical development of the course• Rise to a pre-production environment• Final integration technology platform BankiaAccomplishments:An efficient integration of the Bankia offices to the global network thanks to the training imparted and the elaboration on operational and procedures to employees through e-learning, minimizing the impact of the progressive incorporation.

Madrid Y Alrededores, España

Client: www.edpr.com Energy. Madrid. Spain. Project definition and implementation of Corporate School of Renewable energies within the framework of the Corporate University EDP.Development and implementation from the beginning the School of Renewable Energy maintaining the vision of the company itself (EDPR) and aligning with the basic strategy and principles of Corporate University EDP.The project followed the following structure:1. Definition of the mission, objectives and value proposition based on the culture and current and future challenges of the new company 2. Identification of the business needs, training priorities and involvement of the Management with the corporate University. Two workshops were held: in Madrid and USA.3. Segmentation of employees, based on functional areas, expertise and Hay Level.4. Development of a training structure for each target, and a three years job career plan.5. Election and detailed design of the pilot programs6. Content development for the pilot programs and evaluation questionnaires 7. Implementation of the pilot programsAccomplishments:Implementation of the pilot program (2011-2012): 23 courses attended, 389 participants, 47 trainers and 229 hours taught.

Madrid Y Alrededores, España

Client: www.caprabo.com Retail. Madrid. Spain. Diagnosis of the internal positioning of the brand. In-Branding Reflection strategy. Goal of the project:1. To conduct a detailed internal brand positioning 2. Define a strategy with recommendations for improvement opportunities for reinverting the value proposition to the employees3. Setting HR marketing plan.Process:1. Study of the internal brand positioning, the demand for employees and the best practices in Internal branding in other companies.2. The methodology used to collect information about the internal perception of the employee was:• 30 workshops with 295 participants• Individual interviews• 358 face surveys and online3. As a result of analysis of the situation, the conclusions were presented with a study of the gaps between the in-brand offer to the employee Vs Internal perception of the employee.4. Listing of recommendations to align the value proposition of the brand with the needs of the employees in order to improve their satisfaction and commitment .Accomplishments:Improvement of the performance of the company and reduction of the associated indirect costs through the implemented initiatives and elaborated analysis.

Licenciatura En Administración Y Dirección De Empresas

Licenciatura En Derecho