Responsible for developing marketing plans to expand a startup domestically and internationally while building a team and conducting research for global clients.• Developed segmentation targets and positioning strategies growing revenue by 40% and increasing customer base potential 2X through market analysis• Created corporate standards and branding guidelines enabling the implementation of promotional campaigns, trade show materials, videos, and a national TV documentary with celebrity talent

Marketing lecturer for both undergraduate and graduate programs, including Executive MBA (EMBA) and Global Leadership MBA (GLEMBA) programs. Academic focus on the development of strategic frameworks, application of core principles, and communication of marketing tactics. The Jindal School of Management is ranked number four Worldwide in Research Contributions and UT Dallas ranked number 1 among Texas Public Universities, Earned Recognition for Quality by Forbes in 2019.

Responsible for leading company communications, plus program management office, for an international restaurant with 70+ locations worldwide to enable fast-paced global growth plans.• Conduct weekly communications reaching ~10K employees through daily collaborations with multiple teams to support operations, drive revenue, and maintain talent pool• Monitor initiatives companywide to track completion, evaluate financial and resource impacts, identify opportunities, and assist management in decision-making • Create (and/or translate to Spanish and Portuguese) collateral materials, training tools, dashboards, trackers, reports, presentations, and project plans • Facilitate meetings between US Discipline Leaders and Operations Leadership Team to execute policies and projects that bolster the company’s financial objectives• Work with social media/marketing insights agencies to measure brand image and provide direction for improving customer engagement • Develop and manage crisis management response plan to respond and recover from incidents which can affect the brand

Responsible for strategic and tactical marketing efforts in multiple channels including broadcasting, digital, social, and print for national Hispanic and Puerto Rico markets for a $2.7B company. • Conducted customer research for Hispanic markets leading to new brand strategies, updated messaging, and optimized creative assets• Increased Hispanic market sales dramatically and quadrupled social media followership in less than eight weeks by establishing on point value propositions • Managed $2M Spanish broadcasting media (TV and radio) budget; launched company’s first targeted Spanish music channel on Spotify• Championed sales enablement through execution of marketing collateral and community events• Led project uncovering $100K+ deficit and facilitated 10-member team in recovering loss• Enabled senior leadership to make effective decisions by providing visibility to risks, actions, issues, and dependencies to launch the company’s first ecommerce site

Loyalty and Growth Programs - Managed internal and external teams to increase sales and market share, drive higher revenue, and improve customer retention across multiple channels for a $2.2B medical devices company.• Led the marketing team in executing the company’s first national promotion directed at consumers. • Recommended and implemented promotional efforts to increase profitability through B2B adoption, product mix, and B2C brand awareness.• Managed several multi-million-dollar budgets with dozens of vendors, legal requirements, and taxable implications. Channel Marketing - Led strategic sales and marketing initiatives for the premium brands' B2B channel to develop the channel’s customer acquisition model and improve market share. • Led simultaneously six key teams with eight-members each to identify opportunities, drive brand demand, and influence sales, resulting in channel growth from $400M to $600M in revenue. • Launched the division's first channel marketing and sales enablement programs function, enabling over 100 sales consultants across the country, through creation of roadmap/cycle plans.• Led CRM and sales operations improvement projects to refine the channel’s processes and enhance performance, driving 6%+ growth in contrast to a 5% declining base from previous year.

Provided marketing projects’ services focused on brand development, channel deployment, market share capture rates, customer experience, and organizational leadership. • Led various project efforts of a new product launch for a division of Carl Zeiss AG.• Consulted on product standardization and adaptation per market research and trend analyses. • Managed marketing, fundraising, and technology efforts for a local non-profit organization supporting family and child activities in the community. Served in the leadership board providing insight and expertise for events planning and overall activities of the organization.

Spearheaded development and execution of numerous revenue growth initiatives for flagship brands and multiple products, including new product development, positioning, product launches, and strategy planning.• Led and implemented the company's first multi-component program for product education, sales training, collateral materials development, and media exposure for both B2B and B2C.• Broadened various brands’ product ranges, launching over 30 new products in three years.• Developed 17 sales tools for the flagship brand in less than five months.

Managed global sales and marketing programs for a leading multi-million-dollar international lens manufacturer. • Successfully drove revenue growth strategies in existing and emerging markets by conducting business in three languages and simultaneously managing over 185+ accounts worldwide.• Averaged 20% sales growth increase per year in target markets over a five year period. • Worked on joint ventures with global organizations like NASA, the FDA, and the European Union Committee for Standardization.

Customer Relations - Identified and promoted key strategic opportunities resulting in the company's success as only lab in the state certified for special analysis services.• Created the company's first customer relations manual.• Trained office and field staff on customer handling procedures.Marketing - Created the company's first sales and marketing infrastructure from ground zero by designing and executing a telemarketing program through out the Midwest for lead generation. • Increased sales over 120% in less than two years resulting in the company's expansion to other states. • Pioneered new markets by creating and implementing a strategic plan generating 300+ leads and achieving 20% success rate on new quotes.