Malú González Email & Phone Number

Austin, Texas Metropolitan Area

The Texas State University System, founded in 1911, is the first higher education system established in Texas. Beginning as an administrative means to consolidate the support and management of state teacher colleges, the System has evolved into a network of higher education institutions stretching from the Texas–Louisiana border to the Big Bend region of.

Austin, Texas, United States

Austin, Texas, United States

·Diversified and expanded TSUS engagement strategies with an emphasis on events, fundraising, communication products, and donor relations.·Produced TSUS Foundation's signature event "TSUS Presents: Dwight Yoakam – Live in Concert” with over 600 attendees and a record-setting $720,000+ in revenue.

.Oversaw the production and execution strategy of all Tribune events and live programs.·Lead the Tribune’s program production initiatives at the Texas Tribune Festival, including serving as a speaker point-of-contact and managing contractors for program production support.

·Lead production and execution strategy for Tribune’s +50 yearly virtual events and live programs, including the Texas Tribune Festival.· Pitched new event and live engagement models consistent with key audiences outlined in the strategic plan and in line with newsroom goals and coverage priorities.

·Oversaw production and newsletter writing while heading speaker communication for the 2020 The Texas Tribune Festival with 307 speakers and 115 virtual sessions throughout the month of September.

Austin, Texas Area

·Coordinated, promoted, and executed some of the Tribune's 50+ yearly events including the Texas Tribune Festival.

San Francisco Bay Area

• Selected out of 600+ students from across the country to be one of 16 fellows to participate in a week-long business program at Box’s headquarters in Silicon Valley.
• Engaged in rotational training workshops ranging from selling to enterprises, customer success, talent and belonging and project management.

• Lead a seven-person events department to communicate, promote, and strategize 11-panel discussions with over 40 attendees per event.

University Of Texas At Austin

• Planned and executed roundtables and larger events, such as a Conversation on Diversity in Journalism with over 150 attendees.
• Created partnerships, sponsorships and opportunities to foster in-person relationships with audience members.

The University Of Texas At Austin

• Wrote daily posts for the Texan’s social media accounts with an audience of over 58,8000 followers among the UT Austin community to maximize the organization’s outreach and engagement.
• Live-tweeted Beto O’Rourke’s visit to campus, Student Government elections and debates through the Texan's main Twitter account, which has the second-largest following among all college media.

Health Professions Office

• Worked onsite to implement campaigns and inbound marketing strategies with a focus on increasing awareness and engagement for HPO's Facebook, Twitter accounts and email list.
• Obtained over 230 active followers in two months and grew social media outreach by 72% over a five-month period.
• Created monthly reports using Google and Twitter Analytics to track the office’s social network progress.

Mccombs Center For Global Business

• Interviewed, pitched ideas and wrote weekly international business news articles that appear through McCombs online site.
• Planned, edited and produced video content for online publications and social media.

The American School Of Tampico

• Communicated and implemented organization’s vision and overall direction.