To develop a digital marketing strategy that helps Wirral Ways understand its audience, define key messages, create effective calls to action, organise content, offer solutions, and increase engagement.Key Areas to Cover:Audience UnderstandingKey Messaging & CTAsContent OrganisationEngagement & Audience GrowthCompetitor AnalysisMeasurable Impact

Specialised Student Support: Worked one-on-one with a pupil with Tourette’s, autism, and ADHD, finding and utilising various resources to engage the student and help him identify effective self-regulation strategies.Additional Teaching Responsibilities: Taught relaxation techniques and Spanish to the student.Professional Development: Completed courses about Special Needs, demonstrating my willingness to learn and take direction well.Inclusion Practices: Gained extensive knowledge about inclusion practices, ensuring every student felt valued and supported. Learned about inclusion strategies and best practices to create an inclusive learning environment.Organisational Skills: Maintained high levels of organisation, methodical planning, and process-driven approaches.Approach to Neurodiversity: Emphasised anticipation and preparedness in supporting neurodivergent individuals.Innovative Communication Methods: Created new ways of communication to build confidence during non-verbal times and provided reassurances in crisis situations, helping to mobilise the student towards a safer mindset and environment.

I completed a 9-week digital marketing course with Moore Media, a marketing and PR agency in Liverpool. Through the course, I gained comprehensive knowledge and hands-on experience in key areas of digital marketing, including pay-per-click (PPC), search engine optimization (SEO), social media, content planning, copywriting, audience profiling, and digital campaign planning with strategy.During my internship with the agency, I developed stakeholder maps for different clients, wrote press releases for various events, and assisted in constructing a journalist database for an event that required international and national media coverage. Additionally, I wrote copy for their Digital Marketing Bootcamp course website and established contacts with journalists abroad to ensure coverage for client press releases.

Sales and Marketing Campaigns: Boosted Yoga teacher certification sales by over 50% through the development and implementation of strategic marketing campaigns and funnels on social media platforms such as Instagram, Facebook, and YouTube under my own initiative.Content Development: Developed and executed compelling content ideas across social media channels, achieving a 40% increase in Instagram followers and a 30% increase in YouTube subscribers, resulting in a significant increase in brand awareness and recognition.Audience Communication: Ensured that all audiences in my database received timely information regarding classes, courses, retreats, certifications, and trainings, including changes/cancellations and monitoring waiting lists through the creation of email content and campaigns via Mailchimp.Website Management: Updated both websites (WordPress) activateyogacolombia.com and asanaclothing.com, the merchandising and clothing brand of the Yoga School.Event Organisation: Organised and promoted International Yoga Day, the biggest Yoga event in the city for more than 700 people, in partnership with the Council and the Embassy of India for 4 consecutive years, engaging with audiences. Designed and executed luxury retreats in Providence Island and in the Amazon Rainforest for groups of max 12. They became experiences of transformation.

Project Overview: Worked on a fixed-term contract for an environmental-social project aimed at providing education and employment opportunities to vulnerable communities affected by violent conflicts in Cali city.Institutional Partnership: The project was a collaboration between the Mayor's Office of Cali, the Environmental Management Administrative Department, and the University of the County-region, Universidad del Valle.Communications Management: Coordinated communications efforts across the project, ensuring clear and effective messaging, creating institutional video, social media channels and events. Stakeholder Engagement: Engaged with various stakeholders, students, workers, teachers and victims of the armed conflict to promote the project’s objectives and outcomes.Public Relations: Managed public relations to raise awareness and support for the project within the community.

Crisis Communication: Devised and implemented crisis communication plans for the multinational, skillfully managing the company's reputation and ensuring brand consistency during critical situations with the ability to manage multiple projects in a fast-paced, deadline-driven environment.Public Relations: Successfully developed and executed public relations strategies to network with key stakeholders, building strong and long-lasting relationships with them.Business Results: Achieved business results that supported the marketing and legal departments' strategies, delivering outstanding outcomes.Merger Communications: Created and executed a comprehensive communications plan for the successful merger of two companies, skillfully navigating the complexities of the process while ensuring a smooth transition.Rebranding Efforts: Played a pivotal role in the company's rebranding efforts following the merger, leading the successful implementation of the new brand identity.Event Planning: Planned and executed the company's National Convention, showcasing my excellent organizational skills and leadership abilities, resulting in the participation of 2500 employees with conferences and motivational international speakers.Primary Contact: Served as the primary point of contact between the Presidency of the Republic of Colombia and the Public and Legal Affairs of the multinational, facilitating effective communication and collaboration between the two entities.Assisted in the creation and implementation of the anti-illicit trade campaign in advertising and graphic design, and creative agencies, as well as PR initiatives, bringing journalists on trips to evidence illicit trade.

Communications Leadership: Led a team of communication managers in Brazil, Peru, Chile, and Colombia, and managed two external PR agencies, increasing media exposure.Strategic Communications Planning: Designed, planned, and oversaw the implementation of internal and external communications plans for the entire Group.Stakeholder Engagement: Developed communication channels to engage with a wide range of stakeholders based on social and environmental governance and corporate social responsibility.Print Campaign Management: Directed the design of “Somos Magazine” and supported the whole organisation with print campaigns, including compiling content, proofreading, and liaising with mailing houses and distributors. Every print campaign in the company had to be approved by me.Brand Redevelopment: Successfully assisted the CEO and Marketing Director in redeveloping the visual identity and brand positioning, replacing a logo that was 60 years old with a new one that represented the brand's values, identity, and new business objectives.Website Launch and Maintenance: Led the launch of their first web page and learnt how to update their intranet.Budget Oversight: Demonstrated my financial acumen by overseeing the communications budget for the entire process and ensuring that it was spent wisely and efficiently, resulting in cost savings for the company.Event Marketing: Collaborated with the marketing team to develop and execute compelling content ideas to represent the brand in a major event, Miss Universe Colombia Contest with Stands and merchandising to position our brands and products.

Media Relations: Responsible for managing media relations, including press conferences and event coverage.Digital Management: Managed web pages and social networks to maintain a consistent online presence.Budget Oversight: Oversaw the budget for advertising on TV, radio, and press, ensuring efficient allocation and spending.Event Coverage: Coordinated and provided coverage for events, ensuring comprehensive media outreach and engagement.Strategic Messaging: Developed key messages and press releases to effectively communicate the candidate's platform and vision.Personal Image Management: Managed personal image and public perception, aligning it with campaign goals and objectives.

Assisted in the creation of press notes, newsletters, and website updates, resulting in improved communication with the media and increased awareness of the Ministry’s initiatives.Assisted and executed successful events and live TV broadcasts to promote the Ministry’s policies.Accompanied the Minister of Agriculture and the Vice Minister to different regions of Colombia, resulting in increased dissemination and visibility of their management policies.

News Writing and Reporting: Authored news articles focusing on economic topics, ensuring accuracy and clarity.Interviews: Conducted interviews with key economic figures, providing insightful perspectives on current issues.Research: Carried out extensive research to support news stories, staying up-to-date with the latest economic trends and data.Editing: Edited television news segments, ensuring a polished and professional final product.Economic Indicators: Delivered the economic indicators segment of the news program, presenting complex data in an accessible manner.Multimedia Production: Developed proficiency in recording, photography, writing, and audiovisual production, contributing to high-quality news segments.Communication: Honed excellent communication skills, both written and verbal, through interviews and news reporting.Attention to Detail: Maintained high standards of accuracy and detail in all aspects of news production.Time Management:Efficiently managed multiple tasks and deadlines in a fast-paced news environment.