Responsible for P&L, business development, strategy, marketing and sales.Events: strategic planning, sponsorships.Institutional Representative in Alava.Spokesperson and advertising negotiator with the Basque GovernmentEl Correo is one of the largest newspapers and online news media published by Vocento, the leading print and online media group in Spain www.vocento.com

Identification and development of new business opportunities.Diversification into new markets. Building alliances with key partners.Cofounder of the “Fun&Serious Game Festival”: - Lectures and workshops - Startup exhibition - eSports and FunZone - Award Gala - best videogames of the year

Digital Transformation : Responsible for building a new company , El Correo Digital, S.L., and the news site www.elcorreo.comA startup within the traditional business. It also meant the Digital Transformation of the parent company. Built the online business from scratch: strategy, sales and marketing plan and business model. Product definition. Hiring. Technology, Defined and executed the strategy, objetives and goalsResponsible for P&L of the companyInnovation and development achieved leading a multidisciplinary team: engineers, journalist, designers, marketing, operations.Pro-actively building collaboration with the different departments of the parent company.Alliances with third parties.

Resposible for key areas:- marketing research- business analysis- advertising and sponsorship- customer loyalty program- alliances