Fulltime based at B&R Industrial Automation (A member of ABB Group) Headquarter in Austria. Work model: Hybrid with 25% presence at the office in Austria, 75% located remote at regional office in Denmark or home office.• Increase brand awareness and sales development - develop a stronger brand that will support the business transformation and accelerate B&R’s growth• Establish brand team, provide guidelines for brand principles and lead the visual identity of the B&R brand, and creating global alignment in brand appearance• Governance – Ensure enablement of execution of content to be on brand through education and tools• Leverage the benefits for joint ABB and B&R activities• B&R received silver of the Transform Award Europe 2023 in the category “Best corporate rebrand following a merger or acquisition”

• Leading, supporting, and motivating the team of approx. 30 people• Coordinating with ABB Machine Automation Executive Level Team• Taking decisions for agreed projects get delivered on time• Coordination with ABB Robotics Communication & ABB Group Brand to alignment activities, messaging framework and strategic prioritized initiatives.

• Establish a clear marketing strategy, with objectives and goals that align with the overall direction and business goals and KPI• Developing the B&R brand and story, ensure consistency in visual identity and create an engaging story and seamless brand experience at all touch points in collaboration with ABB Group Brand• Leading the B&R brand refresh with public launch June 2022, developing new brand guidelines, governance, and both internal and external communication campaign• Defining the global marketing and communication plan, with concepts and messages for the regions to activate on• Drive the transformation of marketing mindset within B&R from traditional to digital value adding communication• Finding structure in the collaboration with regional marketeers, finding synergies and create guidelines and marketing-tool boxes to support local execution to create awareness and generate more leads• Leading the launch of intranet Inside+ in May 2022 and setting up organization to continue to develop and enforce positive messaging to employees.

• Development and implementation of strategy, objectives and KPIs for marketing & PR• Preparation of Nordic company values, brand statement & message hierarchy• Developing sales tool for communicating Co-Creation with business partners• Responsibility for internal communication - including new intranet and Podcast• Market analysis and evaluation of efforts• Marketing and campaign plans as well as overall execution strategy• Implementation of Content Marketing strategy with focus on customer journey, Lead qualification and definition of process for handling between sales, marketing and CRM• Member of the Danish Management Team and Steering committee. Part of the Nordic Management group and member of the B&R HQ marketing regional manager board.

• Developing and managing the global marketing department and growing collaboration with international marketing managers• Leading the transformation and change management from entrepreneur company to corporate business structure• Responsible for branding and introducing UR as market leader for the worlds first collaborative robot• Developing the category of Cobots and introducing the UR+ as a concept of an on tools for collaborative robots• Concept development and GoToMarket plan for the product launch of UR3• Overall responsible of developing the global team and management responsibility of the regional marketing department• Developing marketing and communication strategy including Visual Design Guide, message hierarchy & marketing plans• Development and implementation of new website and HubSpot as Marketing Automation platform

• Developing and implementing digital marketing strategy for KOMPAN Education Nordic• Executing action plans for existing and new concepts• Developing competitor and market analyzes• Building e-commerce & website, Social Media strategy and executing on platforms

• Lead on advertising projects from VELUX in Denmark, Sweden, and Norway• Projects included: briefings, creating story boards, time and resource management, collaterals, campaigns, exhibition layouts and sales tools.• Project manager on developing and producing smaller movies and animations for communicating product features and benefits.

• Responsible for developing websites and newsletter templates• Developing customer loyalty program on the B2B market• Marketingplans and execution for conferences