Maria Grigorova Email & Phone Number

Founder and Director Verity Consulting LtdFormally Global Strategy and Growth Acceleration Director Mars IncI’m an international highly experienced expert on science-based marketing and category growth optimisation, helping leadership teams to step change performance. I have an extensive experience as an internal consultancy practice leader at Mars Inc with focus on FMCG sectors (Confectionery, Snacks and Treats, Petcare and Food). My design thinking skills and deep expertise of Demand (Marketing / Sales / Insights / Category) strategic capabilities enable me to design and facilitate elegant and thoughtful solutions with high impact to leverage strategic capabilities.I’m an expert in Archetypal branding which enables brands to emotionally connect with consumers and leverage their distinctive power.Key achievements:• Helping Leadership teams in the biggest markets transform business growth results through clear evidence based category diagnostic and internal prioritisation across portfolio, channels and execution• Driving the evidence-based agenda across the business through establishing institutionalised beliefs and operating model to standardise growth practices for which I got the external recognition of winning the Annual Award of Leadership of the Marketing Society in the UK• Developed and deployed the Marketing strategic capability framework and growth behaviours across the enterprise, translated into world class learning solutions• Translated the science of Archetypal model into the branding model that enables brands to tell their authentic story to the consumers and leverage creative excellenceI founded Verity Consulting to help businesses in their transformational journey to adopt and translate the principles of growth into successful strategies, standardised operational practices and smart investments, so that they can also enjoy better performance results. This is a leverage of my 25 years as a senior marketer and growth expert, to offer clients my knowledge and expertise in science-based marketing and growth strategiesCo-FounderI'm a co-founder and director of Nyasa London, a multiple award-winning botanically engineered skincare - a solution to modern skin concerns. Powered by the next generation nutraceuticals - high performance botanicals that provide a nurturing, yet efficacious alternative to harsh chemicals. The intelligently engineered range uses a unique "3Generation" approach to strengthen, energise and protect the skin. Please check us out at www.nyasalondon.com

Listed skills include Fmcg, Marketing, Marketing Strategy, Brand Equity, and 18 others.

• Director And Founder

  Verity Consulting Ltd Uk

  Oct 2022 - Present - London, England, United Kingdom

  Verity Consulting Ltd helps businesses to transform performance and capabilities through applying science approach to growth in their strategies, strategic priorities, investments and execution