In my area of work, I mainly focus on Digital Media & Content Audits followed by Project Management and Product Development which includes management and development of websites/platforms. I also manage Poddindex. Auditing digital media publishers and platforms is of great importance to enable them to reassure the advertisers that they provide a solid environment for their audiences. As a Client Manager I support customers in on-boarding to our services as well as maintaining and developing the relationships. With that comes budget responsibility, besides auditing the media.Most of my time is spent on the area of podcasts and Poddindex. But I also take on assignments from Mediemyndigheten, where websites are reviewed following a number of criteria, and IAB Sweden to review and audit websites, platforms as well as Influencer agencies and networks, for their certification of "Gold Standard".AREAS OF WORK:-Initiate and carry out new and modified digital audit concepts, such as Sample Audit for podcasts.-Review, validate and publish data weekly.-Internal Project Management (such as for incorporating indexes and data in the platform Mediafacts).-Technical Project Manager for Poddindex and KIA-index, where I manage and develop these websites and/or solutions in the platform Mediafacts.-Web Editor for Poddindex, KIA-index and Mediafacts and occasionally kantarsifo.se, creating content and making quality assurance of the content on the websites. Procurement from external solutions providers (such as web analytics, web hotel). Kantar is the world’s leading data, insights and consulting company. My division Media Audit is placed under the Media Department.

Creator and educator of online course in Display Marketing, released in December 2019 in collaboration with Nordic Tech Institute. Nordic Tech Institute hosts online courses made by experts in the field of digital marketing. Our courses focus on both theory and practice giving our users an optimal learning experience.

Freelancing as writer, content editor and content marketing strategist. Managing various websites using Wordpress. Micro Influencer within travel, dining and lodging, posting content on sites as well as in social media.Revenue Management; Booking.com partnership, GetYourGuide.com partnership, banners through Google Adsense and Content Collaborations with several brands.Analytics tools: Google Analytics. E-mail communications through MailChimp. 2019 - | Contributor as writer on the platform Gazzine.com (by journalists). 2013 - | Content & Marketing for various brands and organisations, on TravelGrip.se.2020-2023 | Content Creation for the agency Brath AB.2017-2018 | Content Creation for the agency TopDog.2013-2015 | Responsible for Online Communications and Social Media for local constructor Fixit Service, Sweden. http://www.fixitservice.nu/Guest blogging2016 | ERV insurance company2013-2014 | Resfeber.se/blogg

Member and internal group leader among others in the Task Force for Influencer Marketing, in relations to being the auditor for IAB Sweden Influencer Marketing Certification. The Task Force Influencer Marketing is responsible for setting up and maintaining industry standards for its area. Volontary work.

TS was a subsidiary company to Kantar Sifo and Sveriges Annonsörer/Swedish Advertisers Org, with responsibility to measure and validate Swedish medias and provide impartial reviewed ratios. ASSIGNMENT:Assist in implementation of tools and platformsAssist in development of tools and platformsMeasure, validate and analyze websitesMeasure, validate and analyze Influencer networks and agencies (through collaboration with IAB Sverige)Close cooperation with global and local partners, agencies, media houses and advertisersManagement of webpage, LinkedIn pages and news publishingProject Management

For Etraveli, one of the leading Online Travel Agencies globally, I managed the Media Sales department Smart Media, covering for the Directors parental leave. The team of five, consisting of B2B Media Sales representatives as well as the Advertisement Support staff, performed according to plan and majority of our targets were reached.ASSIGNMENT:Strategy and sales control.Responsibility of the department budget. Partnerships to increase revenue.Close cooperation with consultants.Maintaining internal Processes and Routines.

Interim Manager to support the Web Production & Delivery team in their processes and priorities. The team of three were Web Developers and Web Designer. Managed relationships with key persons and stakeholders internally as well as externally.Took part in development sprints and gave support i project management.

At the media sales departmenr Smart Media I used all of my skills as a Digital Marketing Specialist within Media Sales B2B. My leadership skills was used especially for coaching Ad Operations staff in junior positions.Focus areas;The strategy for the group, review and improvement of internal processes and collaboration between sales and delivery. Yield Management.Acted as Smart Medias primary contact internally for Business & Product Development. Managed relationships with external contacts, such as tech suppliers, consultants and media buyers.Took part in recruitment of one new employee.CRM and Website administration as well as some web editing.

For Etraveli, the leading Online Travel Agent in the Nordic region, at the department Smart Media (B2B Media Sales) I took part in the following:Set-up and management of the programmatic strategy and evaluations. Procurement and implementation of systems and platforms.Continuous work with Yield Optimization and ad monetization. Revenue Management.Internal Processes and Routines.I began my employment as a Programmatic Manager but moved on to be Team Leader for the Delivery/Ad Operations team in the spring of 2017.

Head of Ad Ops (Annonsbokningschef Online) for Metro.se, MetroMode.se, Metrojobb.se and AllaStudier.se.Managing the team of Ad Ops, including two Traffic & Web Analysts.Manage relationships with ad networks, ad tech companies, agencies and trading desks.Responsible for Display Ad Campaign Delivery, Optimization and Troubleshooting. Sales Support.Primary point of contact for internal teams regarding Display ad technology, ad implementation and ad maintenance.Responsible for Programmatic Strategy, Yield Optimization and Deal Management.Publishing native content on websites, using the sites' CMS.Management of Facebook Business Manager for boosting native content.Responsible for Statistics and reporting of campaign deliveries (Banners as well as Natives) and Websites.

Parf of Ad Operations & Statistics team.Support the sales team to coordinate Display Ad Campaigns and manage Ad Delivery on Metro.se, Metrojobb.se, AllaStudier.se and Metromode.se.Update of the Ad Ops manual.Reporting statistics from sources Adtech, Google Analytics and other systems.

Ad Operations:Responsible for B2B Display Ad Campaign Bookings towards sites and coordination and management of rich media ads for both mobile and desktop devices.• Inventory checks, system bookings, optimization and delivery.• Communication towards Clients, Publishers, Agencies and Sales persons. • Responsible for updating the Routine Manual for Ad Ops / Traffic. Training of new staff.Ad Serving Systems: Cxense Emediate Adserving, Adtech IQ, Adform, Danads.CRM System: UpSales

Self Employment / Founder of Webshop www.create2day.se (Yarn and such).• Content on site and blog, SEO• Social Media admin, Facebook page and Twitter• Marketing; Google AdWords PPC Campaigns• Google Analytics• Sales, Stock and Logistics• Accounting, V.A.T and taxes

For three years I worked with Facility Services for Addici FM AB, in Stockholm, Sweden. Much focus was put on creating routines, training new personell and implementing and working in accordance to the Lean-method.1st assignment: Stationed at BT Nordics as Floor manager for 2,5 years, often assisting BT Nordic's Facility Manager in various areas.2nd assignment: Stationed at Tieto Sweden AB as Customer Service Representative for 6 months.

• Costumer Service• Order management• Staff Management• Technical Responsible for the Laboratorium• Responsible for Display and Window-dressing• Administration; Invoicing, Budget control• Purchase, Sales, Logistics, Stock-taking, Cashier, Banking