• Responsible for building trusted relationships with physicians, hospitals, and the medical practice staff in the medical community• Develop and implement marketing strategies/tactics that include advertising, media relations, collateral development, special events and special projects• Communicate regularly to update our services and innovative treatment options and assure physician satisfaction with our quality of care• Accomplish marketing objectives by planning, developing, implementing and evaluating marketing opportunities in our target market• Partner with intake team and practice physicians to ensure referrals can be accommodated into schedules and treatment programs • Coordinate physician to physician lunches/meetings for obtaining new patient referrals for our practice• Develop and manage social media and practice website• Create and maintain monthly social media reports analyzing performance against KPIs and identifying opportunities for optimization• Monitor the daily campaign optimization efforts to ensure they are achieving the reach, engagement, and conversion goals• Responsible for branding through health fairs, company events, lunch and learns, as well as educational dinners• Responsible for quarterly media healthcare newsletters• Identify and implement local strategies to grow patient volume and revenue; work collaboratively with leadership team to implement physician relations and business development programs supportive of these goals

Creative lead and marketing strategist (aka Show Dog). Provide clients with creative design, web & marketing solutions including: • Branding: Build brands using strategies that are insightful and meaningful in order to deliver valuable user experiences that generate new business, drive customer loyalty and improve retention. • Marketing: Use go-to-market strategies that are intelligent and focused on business needs and sales goals. Work collaboratively to determine tactics, budget and timeline and bring Best of Breed practices to clients. • Graphic Design: Create design work that is instinctual and unique for client’s space. Deliver customized visuals across a variety of media to reinforce client brand and messaging. Design for print, mobile and tablet.• Current clients: Model City Roofing; American Drive-In Cleaners; Jon's Junks; The Nest Coworking; JB Hair; Don's Barbershop; Moore's BBQ; Positively Profiling; Mary Kay; Reflourish; Past Clients: Allstate; Lash Studio; Horn Builders; Atlantic Beach Brewing Company; Vanport Escrow & Title Company; St. Johns Insurance Agency; Two Blondes and a Guy Hair Salon; Talagy Staffing; Capital Markets Cooperative; Turner Pest Control; Miami Subs; & Pathfinder Renewable Wind Energy.

Operations & HR Responsibilities: Oversaw the day-to-day activities of 35 dental employeesand ensured that the organization performed efficiently and effectively. Ran the weekly EOS Leadership team meeting to cover the company production scorecard, V/TO, Rocks and Issues list. Identified opportunities for growth and improvement via contests, marketing and other employee incentives. Reviewed P & L statements and managed company expenses. Responsible for the overall marketing strategy and success of 3 dental offices:• Developed and executed the 1st 2022 Strategic Marketing Plan & Budget.• Designed the company’s 1st 34 pg Shark themed Employee handbook.• Completed over 800 design (print, digital & Web) projects between May 2021-Oct 2022.• Created the theme (Smiles for Miles 904) and executed two successful free dental day events.• Created the company’s social media presence on Facebook, Instagram, Twitter, LinkedIn & Google My Business.

Responsible for maintaining the integrity of the K9s For Warriors’ brand through print and Web design.• Developed and presented the 2020 Strategic Marketing Plan and Goals in collaboration with the Advancement Team.• Elevated the Puppy Raiser Program by creating an entire series of components: 100+ page 3-ring; New Web pages; Puppy Raiser exclusive merchandise; and Promotions.• Designed the first Award-Winning Capital Campaign pocket folder brochure.• Conceptualized and designed the first 2020 K9s For Warriors calendar.• Created the brand for the “20 Is A Name, Not A Number Campaign”: Billboards; 11 new Web store items; Merrick and Petco Partnership pieces; Directed photo shoot of models in new merchandise.• Designed and managed teams and vendors to execute our display at Deck the Chairs - Best of Show 2018 and 2019.• Co-managed the Petco Foundation Lifesaving Awards Watch Party event.•Envisioned the first ever K9s For Warriors Signature Event and formalizing a committee that would execute the fundraising event in October 2020.• Developed a sponsorship proposal for K9s For Warriors to have another first – a Service Dog as a balloon float at the Macy’s Thanksgiving Day Parade.• Proposed a Website overhaul of the K9s For Warriors Website and have selected the best vendor and within budget from the multiple proposals reviewed.

Drove customer engagement and credit card usage through the creative development and execution of existing card member digital marketing communication efforts.• Provided an executional voice to the strategy to ensure creative being developed or modified follow a consistent and repeatable design to promote a rollout opportunity.• Managed end-to-end go-to-market creative execution process for Cards marketing communications/campaigns.• Interpreted marketing creative strategy to generate product awareness and demand.• Conducted audits of Email campaigns for Responsive design on mobile devices both iPhone and Android.• Developed partnerships with channel owners to create and align execution efficiencies to ensure control and quality of message across various customer touch-points• Participated in Scrum meetings and work in an Agile Marketing environment to identify continuous improvement opportunities.

Led and directed the Experiential Marketing Strategy for all GuideWell Mutual Holding companies: Florida Blue, GuideWell Connect, GuideWell Health (GuideWell Emergency Doctors and CliniSanitas) and GuideWell Innovation.• Developed individualized experiential marketing plans and product marketing plans to increase brand awareness and generate leads in the highly competitive Affordable Care Act market.• Negotiated sports sponsorships for the Florida Blue Market Presidents. Managed a team of 4 direct reports, 3 remote, as well as multiple ad agencies, vendors, contractors and event planners to execute over 100 sports, lifestyle, grassroots and community events exceeding client goals for leads, impressions and sales.• Optimized a $9MM budget by negotiating previous year’s major sports sponsorships, lifestyle, grassroots and community events.• Created integrated partner activation of all major sports sponsorships (Jaguars, Miami Heat, Orlando Magic, Tampa Bay Lightning, Pensacola Wahoos, and Jacksonville Suns) building customer commitment and loyalty achieving measurable impact in brand awareness and positive results in all KPIs.• Increased number of cross promotions by 30% annually by collaborating with leadership across all Florida Blue’s sister companies: GuideWell Connect; GuideWell Health; GuideWell Emergency Doctors; and CliniSanitas.

Developed marketing materials and promotional campaigns that demonstrated product value, functionality, programs, company background and effective sales methodologies created for B2B and B2C.•Successfully grew product segments in emerging and existing markets using multiple channels and integrated product marketing strategies.•Provided strategic direction for creative design solutions for Adoption Marketing (B2C) products and programs.• Implemented plans and strategies to launch new and existing FIS banking products through the MakeMarketing self-guided E-commerce web tool for FIS banking clients.•Evaluated and developed the portfolio of marketing tools in both print and web platforms for national and global marketing campaigns utilized by FIS banking clients.

Established consistent and overarching brand marketing strategy across all client touch points in the U.S., Europe and Asia. Managed agency relationships and a team of 4. Managed multi-million dollar budgets, delivering programs with high ROI. Directed functional areas of brand, marketing services, creative services, promotion, advertising and media.• Developed annual strategic marketing plans, driving brand awareness, sales and support of 3 global divisions of Adecco Group, NA: Beeline (5 divisions: Contingent Workforce Solutions, Talent Management, RPO, Learning Solutions and Beeline International), Adecco RPO and Adecco MSP.• Lead global marketing and communication strategy to support business development and create new revenue opportunities for a $100MM brand.• Planned product launch of Beeline’s Vendor Management System (VMS) upgrades, achieving positive client response and market share growth.

Positioned the company for investment capital and top-line revenue growth by managing brand standards, messaging and communications of the 4 B2B Lending Divisions: Wholesale Lending; Correspondent Lending; Commercial Real Estate Lending; Capital Markets.• Prepared proposals, budget reports and implementation schedules to support channel marketing and product positioning strategies.• Managed the creative development and content of all printed and electronic media for each channel: Wholesale Lending; Correspondent Lending; Commercial Real Estate Lending; Capital Markets.•Supported all new product and distribution expansion strategies through multiple distribution channels: Web, print, video, radio, PR and emails.• Measured, monitored and analyzed ROI of marketing campaigns.• Provided creative direction and guidance to the in-house creative team, freelancers and external agencies.• Managed a direct report, namely, the Wholesale Marketing Specialist.

Directed marketing communications and development of marketing materials and promotional campaigns that demonstrated product value, functionality, programs/pricing, company background and effective sales methodologies for MFS, an innovative provider of loan origination and servicing technology.• Developed the product strategy and vision for MFS’ Loan Origination Software (i.e., LoanQuest) and other MFS Web products and programs and translated them into creative, high quality, and simple project features for the sales team and internal and external stakeholders.• Managed end-to-end go-to-market creative execution process of marketing communications and promotional strategies to drive awareness and build interest in a highly competitive market.• Implemented communications and integrated marketing strategies, both print and digital, that collaborated with sales team’s business objectives and sales goals.