Robertson Ryan Insurance is an independent insurance agency based out of Milwaukee, WI. Specializing in a broad range of insurance coverages, as a Top 100 US Insurance Agency.Responsible for several aspects of the marketing and communications team in a growing insurance agency. Leadership, project management, design, writing, social media and a passion for digital are essential for this creative minded professional.

Design innovative print and digital marketing/sales materials. Project Manage department and company communications projects. Manage digital media for the company: social media, company website and overall online presence in addition to assisting with content, layout and sending email campaigns and coordinating monthly Blog content. Develop and write unique and compelling content to position the company as an industry leader. Coordinate organizational branding initiatives and ensure consistent brand use.

Work with several client accounts for their domestic and international trade shows. Execute clients branding initiatives across their programs of Exhibits, Events and Environments. Build and maintain strong client relationships in several different industries. Execute client programs including annual planning meetings and annual budgets. Bring their booth vision to life, working with our design and production teams by managing the project from initial rendering concepts to executing the build on the show floor.• Manage $4.5M in sales across 110 trade shows per year

Main responsibilities included sales interaction with clients and management of internal teams to meet all sale requirements to provide a successful execution of the clients exhibit marketing plan. Provided sales expertise and leadership by assisting clients to meet their company objectives at trade shows. Developed, recommended, and presented strategic solutions to build brand equity and deliver measurable results for the client.• Managed $4M in sales across 100 trade shows per year

Provided oversight and guidance for trade shows working with executive stakeholders and partners to insure organization and fluidity of programs. Provided strategic marketing collateral across all Henry Schein companies. Seeked out exhibit companies to RFP and negotiate contracts. Conducted monthly and quarterly analysis of trade show performance vs. budget goals. Managed trade show budget within budgetary guidelines as well as develops profitable trade show business with measurable results. Attended Regional and Annual meetings on an as needed basis. Ensured all SOPs pertaining to trade shows are developed and followed.

Planned quarterly and long-term marketing sales and objectives for all sales teams to utilize in the field to achieving company goals. Managed and developed the yearly marketing budget for the company. Utilized Salesforce.com to manage, track and provide ROI for all marketing campaigns and trade show sales. Appointed to work on the internal team for the product launch of the Samsung PT10V Laboratory Diagnostic equipment. Maintained the company website, developed creative advertising, created and scheduled company email blasts to our client database. Worked extensively in Adobe Creative Suite for all graphic print and web applications. Maintained all social media websites: Facebook & LinkedIn. Created and designed trade show promotional items and giveaways. Worked collaboratively with inside and outside sales manager for all marketing promotional items and literature for trade shows and distribution to sales teams.Organized all aspects of Continuing Education courses for Digital Dental, Orthopedics and Ultrasound for DVMs and Veterinary Technicians.• Managed all details for 50+ veterinary medical association conferences and tradeshows, $3M

Food service industry, created and managed marketing promotions for our sales teams. Organized weekly tastings with vendors and sales team to ensure promotional items are being represented in the field and promoted properly.

• Assisted with the development of the college’s Brand Manual • Organized the production for the college’s new television commercial (see links below)• Conducted an extensive media survey for the adult learning centers• Tracked survey information for referral programs• Gathered input and coordinated the production of recruiting materials for athletics, admissions and the adult learning center departments• Supervised a graphic arts student worker and interns • Worked with local schools for newspaper advertisement • Assisted with bulk mailings• Organized photo shoots with staff, faculty, and students

• Served as a spokesperson for the college with prospective students and the parents• Communicated with people from different cultural backgrounds• Corresponded knowledge about the college and activities to prospective students

• Set up invoices for payment• Data entry in Jenzbar System• Filed invoices of check receipts

• Gained exposure to several pharmaceutical divisions within the Pharmacy Purchasing Department• Compiled pharmaceutical information into formatted excel documents • Tracked Walgreens distribution centers purchases using Pharmacy data programs• Provided a specialty pharmacy purchasing tracking monthly analysis of the product mix, and developed a price audit to identify inconsistency in what Walgreens was paying their suppliers• Evaluated Walgreens top 15 vaccines dispensed with profitability to the company and provide executive summary documents to use during discussion and negotiation with vendors• Worked with databases such as Business objects, McKessen, Microsoft Access• Reported on return tote credit for Walgreens stores• Researched the affected population with H1N1 (Flu)• Presented to the first and finalist round to executives during the intern case study competition • Worked with Wolters Kluwer Market Research and complied executive summaries• Created Cardinal, Amerisource Bergen Company and McKesson quarterly reports• Pulled pharmacy data from Golden and EDI, exported to Access related to the Cardinal and McKinsey project

• Provided exceptional customer service• Product knowledge and cross-selling• Inventory, merchandising, product revisions and resets