Maya Watson Email & Phone Number

Arlington, Va, Us

Vienna, Va, Us

Gb

- Leading survey engagements and analyzing talent data to help inform client workforce strategy on topics ranging from overall employee experience to more granular assessments in other key human capital focus areas.- Designing custom workforce reports and interactive dashboards to deliver data-driven insights thoughtfully crafted for each client through a consultative methodology.- Support B2B marketing efforts for the firm by coordinating product demonstrations and using marketing strategies to optimize growth, drive revenue, and generate additional business.

Mclean, Va, Us

- Optimized client’s product marketing strategy to include KPI tracking and analysis, self-service support system, and improvement to information architecture which drove community engagement by over 80%.- Managed end-to-end marketing and communication strategy for federal client, leveraging segmentation based on 5+ identified user personas and yielding a 28% increase in user-submitted satisfaction scores.- Analyzed 3,000+ user-submitted comments and created an agile marketing campaign, which resulted in the implementation of a series of digital products, improving user adoption and overall change readiness by 9%.

Vienna, Va, Us

- Led marketing and communication efforts, including facilitating both virtual and in-person events such as Lunch and Learns, Town Halls, and CIO meetings, across the entire division of 2,000+ employees.- Developed and deployed employee experience surveys using Qualtrics to capture employee sentiment, and leveraged feedback to implement division-wide engagement strategy, yielding a 32% increase in event attendance and consistently high (>90%) employee satisfaction scores.- Redesigned the division’s e-newsletter and implemented an organic growth strategy utilizing market research and competitive analysis to promote traffic, resulting in a 160% increase in engagement year-over-year.

Vienna, Va, Us

- Launched an interactive workforce optimization tool containing live data for 2,000+ employees to conduct employee retention trend analysis, executing upon quantitative insights to inform workforce strategy.- Analyzed overtime reports for 60+ production team members to investigate the relationship between hours worked overtime and employee productivity, resulting in a business area-wide overtime limit based on the analysis findings.

Vienna, Va, Us