Maria Hartstein Email & Phone Number

Plano, Tx

Senior Planner, Vehicle Marketing & Communications (TMNA)-Subject Matter Expert for Audio Multimedia & Connected Services across entire Toyota vehicle lineup-Develop and enhance Audio Multimedia & Connected Services landing pages on Toyota.com-Collaborate with cross-functional stakeholders including VMaC Series teams, PPS, PSE, IMO, BEC, CT and Legal-Manage partnerships with JBL, SiriusXM, Amazon Music, Apple Music, Apple CarPlay and Android Auto and develop cross vehicle content integration-Review and maintain Audio Multimedia and Connected Services language for Monroney labels, QRGs, Vehicle Checklists, eBrochures and POS material-Develop and maintain technology and audio presence at Auto Shows

Plano, Texas, United States

Senior Analyst, Toyota Financial Services (TFS)-Product Owner for STRATUS Dealer Portal (Toyota Financial, Lexus Financial & Mazda Financial)-Led Next-Generation launch of STRATUS and migrated 18K dealer users to the new platform-Responsible for gathering business requirements, writing user stories, and creating compelling business cases for enhancements and new features to the Dealer Portal-Owned the development and delivery of communication and training plans for the Toyota, Lexus and Mazda Field Sales teams-Partnered with colleagues across the organization including Field Sales, IDS, Sales & Service Operations, Protection Products and others to identify opportunities to improve the dealer experience

Plano, Tx

Senior Analyst, IT Experiences (TMNA)-Responsible for successful execution of Lexus Digital Marketing & Owner Retention strategy across multiple web properties-Managed the Lexus.com Homepage & Offers Redesign and Lexus Drivers Redesign using an all new Content Management System-Led Lexus Customer Journey mapping project to identify consolidation opportunities and build out ideal state for customer communications-Optimized the Toyota/Lexus Owners digital experience to ensure desktop/mobile alignment and to drive a single Owners Customer Journey between digital properties-Led Lexus.com Americans with Disabilities Act Compliance Remediation Audit to address over 7,500 issues-Led User Acceptance Testing for Lexus.com model year changeover-Manage all vendor contracts, resources and budget forecasting (~$13MM annual) for Lexus.com & Lexus Drivers ITx initiatives

Dallas, Tx

Senior Project Manager on the Digital Engagement Team-Client snapshot includes Victoria's Secret, VS PINK, A&E Networks (Lifetime & History), Lung Cancer Foundation of America (LCFA)-Manage the VS PINK SMS database which consists of over 2 million users-Responsible for project life cycles including developing project plans, timelines, budgets, test scripts and quality assurance.-Managed website redesign for LCFA along with pro bono work

Dallas, Tx

Project Manager on the Digital Team-Client snapshot includes Victoria's Secret, VS PINK, Blue Diamond (Almond Breeze), A&E Networks (Lifetime), and ASUS-Launched Passbook/Wallet campaigns for Victoria's Secret as VS PINK-Managed website redesign project for Blue Diamond Almond Breeze-Managed production of multiple sweepstakes campaigns, microsites and AMOE programs for Victoria's Secret

Dallas, Tx

Jr. Project Manager on the Digital Team- Client snapshot includes: AT&T, Anheuser-Busch, Frito-Lay, JCPenney, Victoria's Secret & VS PINK- Led strategy and implement projects in areas including SMS, mobile apps, Augmented Reality/Image Recognition (AR/IR), Passbook/Wallet (iOS), m-web, etc.- Managed the VS PINK SMS database that consists of over 2 million users- Owned and managed production of in-app AR/IR campaigns for Victoria's Secret and VS PINK

Dallas/Fort Worth Area

Marketing Coordinator on the Digital Team - Managed & produced bi-monthly Digital Trends Newsletter distributed to over 2,500 industry professionals- Assisted new business team with developing RFI's, RFP's, and pitches- Managed case study library and assisted with award submissions for client programs- Coordinated and executed several LBMA (Location Based Marketing Association) events onsite- Assisted with several client projects including JCPenney, BlackBerry, & Victoria's Secret. Served as the project manager on the JCPenney Virtual 360 Home Tour mobile program.

College Station, Tx

Graduate Assistant for Dr. Paul Busch, Professor of Marketing at Texas A&M University- Prepared class documents, proctored and graded exams- Communicated with professor on a daily basis to organize and schedule course agenda- Created training document for 360 Reach tool to facilitate StrengthsQuest assessment which produces talents and strengths

Dallas, Tx

- Extensively researched Olympic venue rules and prepared a guide for Hilton Worldwide onsite staff in London- Managed video content uploads to Hilton HHonors Sponsorship microsite using a proprietary CMS- Researched and prepared weekly Competitive Landscape Report that was delivered to the Hilton Worldwide Global Partnerships team- Attended U.S. Olympic Swimming Trials in Omaha to set up and monitor the activation at local Hilton Worldwide properties- Created executive briefings and detailed itineraries for Gymnastics Trials, Diving Trials, and Swimming Trials for the Director and Sr. Manager of Partnerships at Hilton Worldwide - Fulfilled and shipped Olympic pins to all Hilton Worldwide corporate employees

Master Of Science, Marketing

Activities and Societies: Masters Marketing Association, Big Event

Bba, Marketing

Activities and Societies: Texas A&M Women's Swimming & Diving Team, Alpha Mu Alpha, Aggie Athletes Involved, Big Event, Aggies Can.