Mariah Black-Overholt Email & Phone Number

Sioux City, Iowa

Key Responsibilities:- Developing and executing dynamic digital advertising strategies with a focus on innovation, accuracy, and optimization.- Leading the company's AI initiatives, including testing new tools for efficiencies and cost reduction, and bringing concepts to operational fruition.- Building and strengthening reporting acumen within the organization, particularly across different pod roles.- Defining, implementing, and training on key performance indicators (KPIs) and metrics tailored to our diverse client base.- Creating and conducting training sessions on benchmarking, both internally and externally, to ensure best practices in data analysis and interpretation.- Spearheading tracking implementation, guiding the team through the nuances of next-generation analytics.Skills and Specialties:- Expert in the entire Meta business suite, LinkedIn, Google tools (Analytics, Ads, Workspace, Tag Manager), HubSpot, Pinterest, Adobe Suite, ChatGPT, and MidJourney.- Certified Media Planner and Buyer in Meta, LinkedIn Insider, with certifications in Google, Adobe, and Hubspot.- Professional photographer with a unique ability to blend visual storytelling with data-driven marketing strategies.My role involves a constant interplay of creativity, data, and technology. I lead by example, fostering a culture of innovation, continuous learning, and adaptability. I am committed to exploring and integrating the latest AI tools in our strategies, ensuring Chatterkick remains at the forefront of the digital marketing evolution. As the Team Analytics Lead, I focus on elevating the team's analytical capabilities, ensuring every member is equipped with the knowledge and tools necessary to make data-driven decisions. My role involves mentoring and training team members, enhancing their understanding of complex analytics and aligning our strategies with client objectives.

Sioux City, Iowa

Key Responsibilities and Achievements:- Developed and executed successful advertising strategies, particularly in franchise-model advertising and the B2B sector.- Pioneered our team's GA4 training and implementation, leading the charge in the transition to Google's next-generation analytics.- Recognized for my leadership in integrating AI in marketing, pushing the boundaries of traditional digital advertising.- Play a crucial role in our collaborative pod-model agency, leveraging communication and expertise to enhance client outcomes.Skills and Specialties:- Expertise in the entire Meta business suite, LinkedIn, and Google tools including Analytics, Ads, Workspace, and Tag Manager.- Deep understanding of social channel strategies, trends, and algorithm changes, ensuring clients stay ahead of the curve.- Innovator in creative problem-solving, adept at adjusting strategies in response to evolving social media landscapes.- Passionate about merging creativity with data, crafting advertising that resonates and engages the target audience effectively.- Skilled in storytelling through data, presenting high-caliber reports that are accessible to decision-makers across various expertise levels.I believe in the power of storytelling and innovation in digital advertising. My approach is to blend creative insights with analytical precision, delivering campaigns that not only capture attention but also drive meaningful results. My philosophy revolves around continuous learning, adaptability, and a fearless approach to experimentation and failure, as these are the catalysts for groundbreaking strategies in the ever-evolving world of digital advertising.

Sioux City, Iowa

• Provide excellent customer service & account regulation, strengthening client relations & boosting revenue. Manage client accounts, contracts, payments, & meetings• Photograph & facilitate special events; including weddings, engagements, family portraits & commercial events• Perform advanced computer processing of images for all clients using Adobe Lightroom & Photoshop• Develop long & short-term business goals while collecting customer feedback for process improvements. Execute strategic marketing & social media to fit the brand of the company• Maintain & develop pertinent operational statistics, financial management information, & results reporting

• Responsible for opening & closing the store as scheduled, key-holder• Supervise & motivate sales associates to achieve sales plans, monitor achievement of goals &initiate self-training & encourage staff training• Resolve customer service & satisfaction concerns• Supervise & responsible for cash handling & banking procedures, including opening & closingregisters, & executing bank deposits daily• Manage accounting of all cash flow• Supervise & execute the incoming & outgoing merchandise, including monitoring inventory• Effectively ensure that customers’ needs are met by directly selling & monitoring sales• Complete all purchase transactions, including refunds, gift certificates, returns & layaways• Inform all staff of their daily assignments as outlined by Store Manager• Implement new floor sets & ensure proper merchandise presentations are maintained• Maintain housekeeping & proper organization of the merchandise on the floor & backroom

Columbus, Ohio Area

• Develop, deploy & optimize marketing initiatives alongside customer advertising teams at Fortune 500 retailers, Kroger Co. & Westin Hotels (Starwood Hotels & Resorts)• Oversee employee onboarding & day to day supervision to ensure best practices, optimize productivity, & decrease process lags• Observe deadlines & strict budgetary controls to avoid waste & streamline costs.• Schedule staff effectively to meet customer service needs• Address short- & long-term customer concerns, providing practical support & tailored solutions to promote company loyalty• Maintain customer account data in both manual & digital web-based forms & update weekly customer orders in accurate & timely manner• Work closely with executive team to develop short & long-term business sales & marketing goals• Increase fresh & processed pork product sales & brand exposure by developing new packaging & sales materials & optimizing the target audience reach• Collect customer data & communicate to product development teams to enhance existing products

Serve as a head cashier at the Taste of Ohio (Pork) booth during the Ohio State Fair. Work 10 hour days serving pork products and advocating for the agriculture industry with the hundreds of thousands of consumers who visit the fair annually. Directly manage different groups of three to five workers every shift, explain protocol and maintain inventory.

Served as a creative consultant on several large creative media and promotion accounts, redesigned and managed multiple social media accounts, worked on print and web design projects (including a large scale print ad and a logo design), training to become a network photographer and a video production assistant

Developed a mass marketing email campaign (to be sent out bi-weekly), created design content to go with said campaign, designed new advertising pieces for around the store, developed a creative video showcasing new product to be played at register, photographed all products so that a library of stock photography could be developed, and redesigned, launched and maintatined a social media presence on three platforms.

Serve as a student ambassador to one of the state's largest youth organizations and an active agriculture organization. Worked directly with 14 other youth to develop workshop materials, plan and coordinate speech opportunities, work a full five weeks at FFA Camp as a counselor and coordinator, and organize the end of the year convention, which over 6,000 people annually attend. Visited fifteen schools and their Agriculture Education programs, teaching custom workshops (designed around age and skill level), giving banquet and ceremony keynotes, and putting on evening-long leadership conferences (along with two to three other team members). Also participated in and worked on multiple industry tours, including a visit to the Dannon Yogurt Factory in Minster, Ohio. Worked closely with other Ohio agriculture organizations on the Issue 2 2009 state wide ballot campaign.

Associate Of Arts (A.A.), Photography

Agricultural Communication/Journalism

Activities and Societies: Collegiate FFA