Mariah Black-Overholt Email & Phone Number

Sioux City, Iowa

Key Responsibilities:- Developing and executing dynamic digital advertising strategies with a focus on innovation, accuracy, and optimization.- Leading the company's AI initiatives, including testing new tools for efficiencies and cost reduction, and bringing concepts to operational fruition.- Building and strengthening reporting acumen within the.

Sioux City, Iowa

Key Responsibilities and Achievements:- Developed and executed successful advertising strategies, particularly in franchise-model advertising and the B2B sector.- Pioneered our team's GA4 training and implementation, leading the charge in the transition to Google's next-generation analytics.- Recognized for my leadership in integrating AI in marketing.

Sioux City, Iowa

• Provide excellent customer service & account regulation, strengthening client relations & boosting revenue. Manage client accounts, contracts, payments, & meetings
• Photograph & facilitate special events; including weddings, engagements, family portraits & commercial events
• Perform advanced computer processing of images for all clients using Adobe Lightroom & Photoshop
• Develop long & short-term business goals while collecting customer feedback for process improvements. Execute strategic marketing & social media to fit the brand of the company
• Maintain & develop pertinent operational statistics, financial management information, & results reporting

• Responsible for opening & closing the store as scheduled, key-holder
• Supervise & motivate sales associates to achieve sales plans, monitor achievement of goals &initiate self-training & encourage staff training
• Resolve customer service & satisfaction concerns
• Supervise & responsible for cash handling & banking procedures, including opening & closingregisters, & executing bank deposits daily
• Manage accounting of all cash flow
• Supervise & execute the incoming & outgoing merchandise, including monitoring inventory

Columbus, Ohio Area

• Develop, deploy & optimize marketing initiatives alongside customer advertising teams at Fortune 500 retailers, Kroger Co. & Westin Hotels (Starwood Hotels & Resorts)
• Oversee employee onboarding & day to day supervision to ensure best practices, optimize productivity, & decrease process lags
• Observe deadlines & strict budgetary controls to avoid waste & streamline costs.
• Schedule staff effectively to meet customer service needs
• Address short- & long-term customer concerns, providing practical support & tailored solutions to promote company loyalty
• Maintain customer account data in both manual & digital web-based forms & update weekly customer orders in accurate & timely manner

Serve as a head cashier at the Taste of Ohio (Pork) booth during the Ohio State Fair. Work 10 hour days serving pork products and advocating for the agriculture industry with the hundreds of thousands of consumers who visit the fair annually. Directly manage different groups of three to five workers every shift, explain protocol and maintain inventory.

Served as a creative consultant on several large creative media and promotion accounts, redesigned and managed multiple social media accounts, worked on print and web design projects (including a large scale print ad and a logo design), training to become a network photographer and a video production assistant

Developed a mass marketing email campaign (to be sent out bi-weekly), created design content to go with said campaign, designed new advertising pieces for around the store, developed a creative video showcasing new product to be played at register, photographed all products so that a library of stock photography could be developed, and redesigned, launched.

Serve as a student ambassador to one of the state's largest youth organizations and an active agriculture organization. Worked directly with 14 other youth to develop workshop materials, plan and coordinate speech opportunities, work a full five weeks at FFA Camp as a counselor and coordinator, and organize the end of the year convention, which over 6,000.

Associate Of Arts (A.A.), Photography

Agricultural Communication/Journalism

Activities and Societies: Collegiate FFA