Mariah R. Email & Phone Number

Corona, Ca, Us

Cambridge, Ma, Us

Collaborated with the Supporter Engagement fundraising team to implement an online marketing strategy to increase digital subscribers and online donors, using email, social media, Root Capital website, digital ads, and more. Through storytelling, video, and multimedia, created digital experiences that introduced Root Capital to new potential donors and kept existing donors inspired and engaged. Managed planning and implementation of online fundraising campaigns (creating landing pages for website, drafting solicitation emails, driving donor engagement on social media, etc.). Edited, formatted, and distributed regular email communications to donor segments (monthly, mid-tier, lapsed donors, and more) and managed Mailchimp lists and workflows related to these segments. Responded to content requests from the Development team (e.g., developing donor collateral, formatting client stories, sending photos and other resources to donors, etc.). Contributed to high-level team planning around branding, editorial strategy, marketing, and communications.Worked with a third party agency to update Root Capital’s branding and website, as part of the 25th anniversary celebration.Worked with global staff to identify and source compelling new stories about our work. Ghostwrote content for staff members on an as-needed basis.Coordinated social media strategy and implementation across multiple platforms (Facebook, Twitter, LinkedIn, and Instagram) for Root Capital. Created a TikTok strategy and launched an account for the company.Developed and maintained email lists and workflows, contact database management, and other departmental infrastructure for donor marketing and social media.Tracked and analyzed metrics across digital platforms (website, email, social media), using this to inform strategy creation and adjustments.

San Diego, Ca, Us

- Created compelling social media copy and visuals for clients and Mixte Communications.- Drafted email marketing such as newsletters, single-topic and fundraising emails.- Drafted copy for other projects from annual reports to website copy to press releases.- Built templates to systemize and streamline the creation of content assets.- Developed and maintained detailed editorial calendars and plans meeting client needs.- Created style guides and voice and tone guides and ensured consistent voice and brand across all deliverables.- Collaborated with teammates on complex content and design projects.- Conducted audience research and developed audience personas.- Tracked analytics and data, analyzing numbers to determine effectiveness of content.- Used data and analyses to inform decisions on upcoming content.- Developed campaign strategies to meet client goals in measurable ways.

Santa Ana, Ca, Us

Santa Ana, Ca, Us

Launched and currently run our Habitat OC e-commerce platforms on Shopify and eBay.

Santa Ana, Ca, Us

Coordinator of volunteers for the Habitat for Humanity Orange County ReStores.

Monrovia, California, Us

- Researched foundation, corporation, and government grant opportunities.- Created and maintained a calendar which monitored grant deadlines, amounts, dates submitted,and status of grants.- Wrote content for, designed, and sent out a monthly resource development newsletter,containing grant opportunities for staff.- Wrote grant proposals based on resource needs and project goals of staff, receiving inputfrom project leaders in order to craft the ideal proposal for their needs.- Sent request letters and completed donation applications for in-kind donations.- Visited each of LAEC’s eight campuses, learning about resource needs through observationand interviews with staff.- Developed a survey tool for staff to communicate resource needs to the development teamon an ongoing basis.- Utilizing data and knowledge gathered during site visits and interviews, developed a ‘casefor support’ document for LAEC to distribute to funders.- Researched existing donor database platforms and made recommendations based onknowledge of the organizations size, budget, and priorities.- Wrote and received a $5,000 grant to offer health and wellness workshops at an LAECcampus.- Wrote and received a $1,000 grant to offer media and technology skills courses at an LAEC campus.

Denver, Co, Us

- Created blog content and copy with a 250-word minimum for a variety of clients servedthrough Verblio's digital marketplace.- Responded in a timely manner to feedback and edit requests, tweaking content as neededfor clients.

Tempe, Az, Us

- Worked to create a more unified student experience across the ten Maricopa CommunityCollege campuses.- Crafted technical documentation for Student Information System (SIS) training delivered to500+ staff to facilitate end-user adoption and application of new business and technicalprocesses. Provided webinar support for online portions of training.- Edited audio and visual components of training webinar recordings using Camtasia toprovide access to training content for individuals who were unable to attend training.Transcribed and created captions to ensure ADA compliance. Created videos for processes inSIS using Snagit.- Collaborated with the Project Coordinator and Program Manager to recreate the manual forParchment Receive in InDesign to aid the smooth transition of Maricopa CommunityColleges use of the program to accept electronic transcripts.- Collaborated with the Project Coordinator to evaluate technical manuals and developed newand more efficient documentation and formatting styles. Created a style guide to providesustainable documentation and upkeep process as well as trained the SIS functional team onthese processes.- Facilitated transition of content from the ServiceNow Knowledgebase on My.Maricopa.Eduto the Drupal platform.- Provided assistance for several online courses. Collaborated on the redesign of and createdinfographics for the FERPA training course. Revised older, out of date courses such as theCampus Security Authorities (CSA) course. Assisted with the creation of the Drug andAlcohol Awareness course. Created content for and offered editorial feedback on the Drugand Alcohol Report template. Graded and evaluated assignments in the Academic Advisingcourse modules.- Worked with the Associate Vice Chancellor for Student Affairs to create an online coursebased off of the student planner as a resource for students and advisors to refer to for topicssuch as test taking, university transfer, and student involvement.

- Taught a weekly fiction writing class for two hours to a group of 20 inmates to fosterconstructive interpersonal skills and interest in educations.- Created unique lesson plans for each week based on instructional design best practices.- Gave constructive criticism on student writing to encourage drafting and revision processes.- Provided access to a variety of literature and craft essays to help broaden students’ horizonsand offer a more diverse educational experience.

- Transcribed inmate writing of various length and legibility.- Offered constructive criticism regarding the work, encouraging the drafting and revisionprocess.- Provided access to contemporary literature that inmates often lack to offer more modernwork to expand their writing knowledge and provide examples of recently published work.- Found and gave examples of style, sound, grammar, conventions, figurative language, form,and various other literary devices.

Tempe, Az, Us

- Promoted from Online Writing Tutor to Lead Online Writing Tutor in May 2015.- Worked towards an overall goal of student improvement and success.- Facilitated training of new writing tutors to teach best practices and the tutoring cycle toensure student success.- Observed and evaluated current tutors and desk assistants to assess future training needsand provide constructive feedback for improved student experience.- Led icebreakers/staff bonding activities during meetings.- Provided feedback on a wide variety of student work to improve quality of writing,encourage the drafting and revision processes, and foster independence. Clarified writingconcepts and provided encouragement as needed. Empathized with tutees and helped themidentify and address difficulties in assignments.- Collaborated with other tutors to create and present hour-long workshops on writing topics,allowing groups of students to improve their skills on specific concepts and improve theirwriting.