Empowered over +15 small businesses to surpass their business KPIs through strategic consulting and implementation and driving tangible results for a diverse set of small business clients specializing in website design and development, marketing strategies and email marketing.Built and led a high-performing team, overseeing project execution, client communication, timeline, project management and deliverables.Executed successful marketing strategies to increase brand awareness and engagement, though an enhanced user experience, and email marketing.

Played a key role in the redesign of site features and functionalities of the new website, collaborating closely with a partner agency and the digital operations team to ensure the seamless integration and an elevated user experience.Led the successful launch of the first-ever global GWP (gift with purchase) program, supporting five regions for Black Friday and Cyber Monday, resulting in increased brand exposure and record-breaking sales during the peak holiday season.Spearheaded the development and implementation of the Virtual Services program using Oncehub, enabling customers to connect with the education team remotely during COVID-19 period. Program participation led to a remarkable sales boost of +60% conversion rate increase of those who engaged with the immersive experience.Directed a profitable ecommerce business, managing over $30M in annual revenue across the brand site, retailer.com, and third-party platforms (3PP) in North America, owning the promotional plan, consistently exceeding revenue goals and managing capex and opex budgets effectively.Facilitated the redesign of La Mer.com, collaborating closely with a partner agency, product owners, UX and engineering using Scrum to ensure a seamless integration and an elevated user experience.Led the successful launch of the first-ever global GWP (gift with purchase) program, spanning five regions for Cyber week, resulting in elevated brand exposure and record-breaking sales during the peak holiday season.Spearheaded the strategy and implementation of the Virtual Services Program, achieving a +60% conversion rate increase among those who connect with the education team.Managed the implementation roadmap for site features, including Bambuser Live Shopping and Shoppable Videos, significantly improving user engagement and increasing conversion rates.Defined product requirements, features and functionality while working cross functionally to obtain approvals and alignment from stakeholders and legal.

Orchestrated impressive, + 9% YoY revenue growth, demonstrating ability to align marketing efforts to quantifiable business outcomes.Elevated and supervised affiliate and digital marketing advertising revenue increased by +60% YOY. Experienced affiliates, SEO, PPC, and email marketing while providing directions for on-site content.Guided and prioritized new product features by coupling customer insights, corporate strategy, and technical feasibility. Yielded impactful product enhancements for on-site features.Conducted A/B testing strategies to optimize on-site conversion applying social proof and urgency as key drivers.

Increased YOY growth throughout ecommerce business including Amazon and Overstock by 60% in Q4.Established effective pricing model to increase MU and overall growth in all digital marketing channels.Analyzed the business through a P&L to create a plan to decrease expenses and drive new marketing initiatives to increase sales and profitability.Collaborated with cross functional partners to manage content strategy and development, UX and UI improvements, promotional cadence, digital and email marketing strategy and analyze data.Increased YOY growth throughout ecommerce business including Amazon and Overstock by 60% in Q4.Established effective pricing model to increase MU and overall growth in all ecommerce channels.Managed an internal and external talent to effectively drive ecommerce solutions, achieve KPI’s and professional growth.Analyzed sales growth and reduced variable expenses through a P&L and strategic analysis to increase sales and profitability.

Launched website of www.ecinewyork.com including coordinating, managing and creating content and digital assets from photo shoots through to integrating the ERP, collaborating with engineering and design teams to implement.Spearheaded usability testing, UAT testing and continued ongoing analysis of site performance and effectiveness using site data. Generated over $300,000 in net sales in less than 10 months through paid ads, email marketing and organic social media marketing.Mastered various website operations including: product merchandising, inventory management, shopping cart and checkout, order management, SEO and personalization, leading to increased usability.

Increased gross profit by +180% in 10 months with Nordstrom, Neiman’s Last Call, Kohl’s, Belk and Beall’s Direct Ship.Communicated with customers about potential order risks and ensured quality customer service to build stronger relationships with retail partners.Established and streamlined a strategy for Direct Ship monthly assortments, attributes, inventory management and asset creation management.

- Performed research projects for current clients, potential clients and relevant bloggers and websites.- Conducted sample transfers between New York and Los Angeles offices in a timely and accurate manner.- Assisted in the preparation and execution of the Ivana Helsinki 2012 fashion week show. - Learned how to manage time efficiently and effectively, and the importance of meeting deadlines. - Assisted the Accessories Account Manager with preparing and sending out sample loans to major fashion editorial publications.

- Responsible for linking Zaca with the public through various social media outlets.- Contacted bloggers, magazines and websites by using social media networks such as Facebook and Twitter to connect the target market with the Zaca product to gain product awareness. - Assisted in obtaining product reviews from relevant bloggers and websites to gain positive product exposure.- Helped to gain likes on Facebook and followers on Twitter.

- Created client contacts on a weekly basis, which aided in the building and maintaining of professional relationships. - Held club meetings and facilitated discussions, created ideas and oversaw the implementation of ideas.- Gained knowledge of Adobe Photoshop, Indesign and Quark Xpress and was able to create a company logo.- Helped me to gain knowledge and understanding of the importance of a PR plan.

- Wrote several press releases for events and companies that were in the Fashion Denver network.- Contacted Fashion Denver clients via email about upcoming fashion events.- Created creative and interactive fan posts on Facebook.