Maria Hill Email and Phone Number

Develop and manage targeted, digital media campaigns that support the client's strategic goals including increased brand awareness, online engagement, and product sales.Work closely with clients to develop content calendars, social media best practices, and brand copy. Deliver training on employee advocacy and leveraging community messaging to increase brand awareness. Evaluate current communication strategy including a social media audit, content planning tools, crisis management plan, ad budgeting, and influencer engagement.Provide feedback and ideas to clients for social media content that will support the overall business goals. Analyze monthly content reports and provide content strategy recommendations based on engagement trends. Stay informed of the latest updates to social media platforms and discuss how to adjust content strategy with clients, if necessary.Create and publish additional digital communications including newsletters and blogs. Develop a plan for influencer engagement programs, including templates for initial communication, agreements, and tracking reports. Support event teams at conferences and other large-scale events by managing real-time social media updates onsite. Organize and manage virtual events, webinars, and live social media conversations.

Manage internal and external communications for international nonprofit representing a chapter network spanning 33 countries and 14,000+ members, the majority representing smallholder women coffee producers.Work with cross-departmental teams to develop and execute community-building and engagement activities including leadership and technical training, program feedback surveys, and community networking events. Lead strategy for creating impactful organizational storytelling that delivers measurable results to support fundraising and brand awareness goals including writing and publishing the annual report, monthly newsletters, and developing social media campaigns. Support planning of high-visibility fundraising and networking events, including annual fundraising breakfast with 300+ guests, by researching and securing keynote speakers, creating presentations, and assisting with onsite registration. Participate in defining success metrics for organizational impact and prepare reports for the board and executive team. Contributing member of the 2022 team that developed and published a five-year strategic plan identifying four impact pathways to support organizational growth and build a more equitable industry. Represent the organization at industry events.

Responsible for amplifying the IWCA's mission and impact through social media platforms. Developed and executed an effective social media strategy aligned with the organization's fundraising and community goals.Created social media content calendar and schedule all social media posts, ensuring consistency and adherence to brand guidelines. Worked with cross-functional teams to create compelling and impactful content, including text, images, videos, and infographics, to support fundraising efforts, and awareness campaigns.Engaged with followers, supporters, and donors across social media platforms, fostering a sense of community and building relationships.Responded to comments, messages, and inquiries in a timely and professional manner.Implement strategies to increase audience engagement.Generated monthly analytics reports and provide insights to inform future social media strategies.Stay up to date on emerging social media trends, tools, and best practices to enhance the organization's online presence.

Developed and implemented communication strategies to promote the organization's mission and programs.Maintained the organization's brand identity across various platforms including social media, website, print ads, and influencer partnerships. Managed the development of design pieces to support the final phase of an 83-million-dollar capital campaign to complete the construction of a new museum building housing 22,000 square feet of hands-on STEM experiences for youth. Served on the organizational team that developed and announced the museum's new brand identity.Liaised with community organizations and leaders to promote museum membership and activities at regional events. Served as the organizational representative to the Sacramento Area Museums committee, an independent organization that promotes arts and cultural institutions in the region. Supported events team with coordination of membership appreciation events, donor and community preview parties at the new building site, and fundraising galas. Acted as the first point of contact for press and community partnerships.

Created and executed integrated marketing campaigns to launch product lines in US markets.Managed all social media content and strategy.Developed and managed influencer engagement.Organized marketing materials and booth logistics for US trade shows.Researched and identified event partnerships for product sampling and brand engagement. Coordinated special events for 200+ attendees featuring product sampling in Vienna, Boston, and Melbourne.Worked closely with the sales team to develop brand presentations, fact sheets, and other supporting collateral.

Interfaced daily with current and potential members regarding membership status, benefits, event registrations, and general inquiries.Collaborated with Membership Manager on developing and implementing marketing strategies to attract members.Served as membership liaison to professional industry councils and planning committees.Researched corporate partnerships to create new membership benefits.Revised member communication strategies to increase retention rate.Promoted membership value and association events at industry trade shows. Managed onsite event coordination for regional and national coffee competitions.

Coordinated all logistics for groups of 20+ people touring the facility. Managed and updated facility event calendar.Communicated with outside vendors for special events held at the facility. Analyzed post-event surveys from attendees for strategies to improve event programming.Worked closely with the marketing department to develop campaigns for increasing membership and event sales.