Mariah Kumpe Email & Phone Number

Richmond, Virginia, United States

Clients include Virginia Credit Union, Smithfield Foods (Margherita, Farmland, Carando, Farmer John, Smithfield), Propane Education & Research Council, Virginia Green.

Richmond, Virginia, United States

Built brand identities and correlating graphic elements.Consulted on brand strategy for strong positioning.Designed marketing strategy for target audience reach.Executed social media strategy and account set up.Developed copy, websites, and videos.Oversaw art direction across website and social media.Concepted and shot social product photography.Managed projects according to planned timelines.Clients include Siddall Communications (Virginia Department of Health, Virginia Department of Elections), Dionne (Dionne, High School For Recording Arts, LMG MEDIA, Pollard Environmental, Northwest Avenue Jewelry, J.F. Cullen Associates, Janet Wood Executive Coaching), Richmond Parkinson's Dance Project, Engage Louisa, Carter & Gray, Agency to Act Podcast, Flyrt, Schmear.

Richmond, Virginia, United States

Recognized as 2022-2023 VCU Student Organization of the Year Nominee and 2022-2023 Senior Peer Leader of the Year Nominee.Directed a 10-person Executive Board, overseeing all facets of the organization.Responsible for full Board reorganization, recruitment, transitions, onboarding, and performance reviews.Developed organization code of conduct, role descriptions, mission, values, offerings, etc.Managed ~15,000 dollar budget and relationships with corporate sponsors.Led full rebrand including logos, typography, color palette, voice, website, social templates, and merchandise.Built organizational systems to ease future power transitions and planning including, but not limited to, financial reporting, member records, and engagement tracking.Increased student mailing list by 385% with weekly newsletters being received by 350+ students.Created and managed Slack workspace for 210+ students resulting in 230% increase in digital student engagement.Planned and executed 40+ events in 32 weeks with total attendance of 1000+ students and 30+ speakers.Organized the largest strategic sprint since 2019, Robertson Rally 2022, in partnership with The Martin Agency and Busch Light with 40+ participants, several speakers, and a panel of professional judges.Planned and managed 8-person week-long trip to New York City including tours of BBH, VMLY&R, TBWA\Chiat\Day, Mekanism, McCann, and Saatchi & Saatchi.Organized the first double client creative sprint, Robertson Rush 2023, in partnership with Elevation, Hilton, and Smithfield Foods with ~40 participants, several speakers, and a panel of professional judges.Planned and hosted the 2023 Rammy Awards with 65+ student and professor attendees.Coordinated the submission and judging of ~140 pieces of student work from the 2022-23 academic year.

Richmond, Virginia, United States

Awarded 2021-22 VCU Student Organization of the Year.Met with Executive Board weekly to discuss upcoming events and communications.Wrote email and social copy.Assisted in planning and hosting Robertson Rush 2022 in partnership with Familiar Creatures and Duke's Mayonnaise, a 4-day creative sprint for ~50 students, with President and Faculty Advisor.Assisted in planning and hosting the VCU Student Advertising Awards 2022, an end of the year student award and senior recognition ceremony for 50+ attendees, with President and Faculty Advisor.

Richmond, Virginia, United States

Reported to Chief Content Officer.Developed print materials for agency self-promotion.Developed merch for documentary project, Birth of a Planet.Planned and created social content for agency.Planned and created social content for documentary project, Birth of a Planet.Edited Squarespace site for documentary project, Birth of a Planet.Worked as a Production Assistant on set for campaign with creative agency NDP and the Virginia Department of Motor Vehicles.Worked as a Production Assistant on location for Walmart shoot.

Richmond, Virginia, United States

Led a team of six in developing and pitching a brand awareness campaign for Buy From A Black Woman through VCU's Camp ADventure, a six week internship program, mentored by 9Rooftops.Completed market and competitive research.Concepted and wrote a month-long campaign strategy including paid social media, organic email, paid search, and public relations.Art directed, designed, and wrote all social campaign materials.Generated stories and media list for press outreach.Created new website flow that prioritizes user journey.Planned media buys according to budget.Designed, wrote, and presented the pitch deck.

Henrico County, Virginia, United States

Created Instagram and Facebook content plans for daily posts.Analyzed engagement and scheduled content for growth.Named 20th fastest growing church in America in 2019 by Outreach 100.Shot weekly event photography for social media and email.Directed photography and social media teams during events.Designed cohesive campaign graphics for social media and print.Produced promotional, event, and educational videography.Implemented online file organization and systems design.

Mass Communications, Strategic And Creative Advertising

Activities and Societies: Ad Club at VCU President, Planner, and mentor. AMA at VCU Social Chair. CreateAthon Team Lead and 2x volunteer..

Advanced Studies Diploma

Activities and Societies: Spanish and Photography.Early graduation.

Advanced College Academy

Activities and Societies: Varsity soccer. Scholar Athlete. UNICEF Club member.